Brand, website, and corporate mailout impersonation is becoming an increasingly common technique used by cybercriminals. The World Intellectual Property Organization (WIPO) reported a spike in such incidents in 2025. While tech companies and consumer brands are the most frequent targets, every industry in every country is generally at risk. The only thing that changes is how the imposters exploit the fakes In practice, we typically see the following attack scenarios:

• Luring clients and customers to a fake website to harvest login credentials for the real online store, or to steal payment details for direct theft.
• Luring employees and business partners to a fake corporate login portal to acquire legitimate credentials for infiltrating the corporate network.
• Prompting clients and customers to contact the scammers under various pretexts: getting tech support, processing a refund, entering a prize giveaway, or claiming compensation for public events involving the brand. The goal is to then swindle the victims out of as much money as possible.
• Luring business partners and employees to specially crafted pages that mimic internal company systems, to get them to approve a payment or redirect a legitimate payment to the scammers.
• Prompting clients, business partners, and employees to download malware — most often an infostealer — disguised as corporate software from a fake company website.

The words “luring” and “prompting” here imply a whole toolbox of tactics: email, messages in chat apps, social media posts that look like official ads, lookalike websites promoted through SEO tools, and even paid ads.

These schemes all share two common features. First, the attackers exploit the organization’s brand, and strive to mimic its official website, domain name, and corporate style of emails, ads, and social media posts. And the forgery doesn’t have to be flawless — just convincing enough for at least some of business partners and customers. Second, while the organization and its online resources aren’t targeted directly, the impact on them is still significant.

Business damage from brand impersonation

When fakes are crafted to target employees, an attack can lead to direct financial loss. An employee might be persuaded to transfer company funds, or their credentials could be used to steal confidential information or launch a ransomware attack.

Attacks on customers don’t typically imply direct damage to the company’s coffers, but they cause substantial indirect harm in the following areas:

• Strain on customer support. Customers who “bought” a product on a fake site will likely bring their issues to the real customer support team. Convincing them that they never actually placed an order is tough, making each case a major time waster for multiple support agents.
• Reputational damage. Defrauded customers often blame the brand for failing to protect them from the scam, and also expect compensation. According to a European survey, around half of affected buyers expect payouts and may stop using the company’s services — often sharing their negative experience on social media. This is especially damaging if the victims include public figures or anyone with a large following.
• Unplanned response costs. Depending on the specifics and scale of an attack, an affected company might need digital forensics and incident response (DFIR) services, as well as consultants specializing in consumer law, intellectual property, cybersecurity, and crisis PR.
• Increased insurance premiums. Companies that insure businesses against cyber-incidents factor in fallout from brand impersonation. An increased risk profile may be reflected in a higher premium for a business.
• Degraded website performance and rising ad costs. If criminals run paid ads using a brand’s name, they siphon traffic away from its official site. Furthermore, if a company pays to advertise its site, the cost per click rises due to the increased competition. This is a particularly acute problem for IT companies selling online services, but it’s also relevant for retail brands.
• Long-term metric decline. This includes drops in sales volume, market share, and market capitalization. These are all consequences of lost trust from customers and business partners following major incidents.

Does insurance cover the damage?

Popular cyber-risk insurance policies typically only cover costs directly tied to incidents explicitly defined in the policy — think data loss, business interruption, IT system compromise, and the like. Fake domains and web pages don’t directly damage a company’s IT systems, so they’re usually not covered by standard insurance. Reputational losses and the act of impersonation itself are separate insurance risks, requiring expanded coverage for this scenario specifically.

Of the indirect losses we’ve listed above, standard insurance might cover DFIR expenses and, in some cases, extra customer support costs (if the situation is recognized as an insured event). Voluntary customer reimbursements, lost sales, and reputational damage are almost certainly not covered.

What to do if your company is attacked by clones

If you find out someone is using your brand’s name for fraud, it makes sense to do the following:

• Send clear, straightforward notifications to your customers explaining what happened, what measures are being taken, and how to verify the authenticity of official websites, emails, and other communications.
• Create a simple “trust center” page listing your official domains, social media accounts, app store links, and support contacts. Make it easy to find and keep it updated.
• Monitor new registrations of social media pages and domain names that contain your brand names to spot the clones before an attack kicks off.
• Follow a takedown procedure. This involves gathering evidence, filing complaints with domain registrars, hosting providers, and social media administrators, then tracking the status until the fakes are fully removed. For a complete and accurate record of violations, preserve URLs, screenshots, metadata, and the date and time of discovery. Ideally, also examine the source code of fake pages, as it might contain clues pointing to other components of the criminal operation.
• Add a simple customer reporting form for suspicious sites or messages to your official website and/or branded app. This helps you learn about problems early.
• Coordinate activities between your legal, cybersecurity, and marketing teams. This ensures a consistent, unified, and effective response.

How to defend against brand impersonation attacks

While the open nature of the internet and the specifics of these attacks make preventing them outright impossible, a business can stay on top of new fakes and have the tools ready to fight back.

• Continuously monitor for suspicious public activity using specialized monitoring services. The most obvious indicator is the registration of domains similar to your brand name, but there are others — like someone buying databases related to your organization on the dark web. Comprehensive monitoring of all platforms is best outsourced to a specialized service provider, such as Kaspersky Digital Footprint Intelligence (DFI).
• The quickest and simplest way to take down a fake website or social media profile is to file a trademark infringement complaint. Make sure your portfolio of registered trademarks is robust enough to file complaints under UDRP procedures before you need it.
• When you discover fakes, deploy UDRP procedures promptly to have the fake domains transferred or removed. For social media, follow the platform’s specific infringement procedure — easily found by searching for “[social media name] trademark infringement” (for example, “LinkedIn trademark infringement”). Transferring the domain to the legitimate owner is preferred over deletion, as it prevents scammers from simply re-registering it. Many continuous monitoring services, such as Kaspersky Digital Footprint Intelligence, also offer a rapid takedown service, filing complaints on the protected brand’s behalf.
• Act quickly to block fake domains on your corporate systems. This won’t protect partners or customers, but it’ll throw a wrench into attacks targeting your own employees.
• Consider proactively registering your company’s website name and common variations (for example, with and without hyphens) in all major top-level domains, such as .com, and local extensions. This helps protect partners and customers from common typos and simple copycat sites.

Introduction

Findings

behash:"4acaac53c8340a8c236c91e68244e6cb"

/api/v3/files/09a8b930c8b79e7c313e5e741e1d59c39ae91bc1f10cdefa68b47bf77519be57/execution_parents

signature:"Peastaking plenipotence ductileness chilopodous codicillary."

signature:"© 2026 Eosinophil LLC"

exports:15Mmm95ml1RbfjH1VUyelYFCf exports:2dlSKEtPzvo1mHDN4FYgv

behash:5ddb604194329c1f182d7ba74f6f5946

IOCs

import "pe"

rule win_dll_sideload_eosinophil_infostealer_jan26
{
  meta:
    author = "VirusTotal"
    description = "Detects malicious DLLs (CoreMessaging.dll) from an infostealer campaign impersonating Malwarebytes, Logitech, and others via DLL sideloading."
    reference = "https://blog.virustotal.com/2026/01/malicious-infostealer-january-26.html"
    date = "2026-01-16"
    behash = "4acaac53c8340a8c236c91e68244e6cb"
    target_entity = "file"
    hash = "606baa263e87d32a64a9b191fc7e96ca066708b2f003bde35391908d3311a463"
  condition:
    (uint16(0) == 0x5A4D and uint32(uint32(0x3C)) == 0x00004550 and pe.is_dll()) and
    pe.exports("15Mmm95ml1RbfjH1VUyelYFCf") and pe.exports("2dlSKEtPzvo1mHDN4FYgv")
}

If you can’t beat them, copy them. That seems to be the thinking behind an unusual campaign by the Dutch police, who set up a fake ticket website selling tickets that don’t exist.

The website, TicketBewust.nl, invites people to order tickets for events like football matches and concerns. But the offers were never real. The entire site was a deliberate sting, designed to show people how easily ticket fraud works.

The Netherlands’ National Police created the site to warn people about ticket fraud. They worked with the Fraud Helpdesk and online marketplace Marktplaats to run ads promoting “exclusive tickets” for sold-out concerts. If anyone got far enough to try and buy a ticket, the fake site took them to a police webpage explaining that they’d just interacted with a fake online shop.

People fell for these too-good-to-be-true deals—and that’s the most interesting part of this story. Many of us assume we’re far too savvy to fall prey to such online shenanigans, but a surprisingly large number of people do.

More than 300,000 people saw the police ads on Marktplaats between October 30, 2025, and January 11, 2026. Over 30,000 people opened opened it to take a look. 7,402 of them clicked the link to the fake site that was in the ad, and 3,432 people tried to order tickets.

That’s a reminder that online crime works a lot like regular ecommerce. Whether you’re selling real tickets or fake ones, it’s just a numbers game. Only a small percentage of people who see an ad will ever convert—but even a tiny fraction can be lucrative.

In this case, around 1% of people that saw the ad took the bait, but that represents a big profit for scammers. Fake ticket sellers raked in an average of $672 per victim in the US between 2020 and 2024, according to data from the Better Business Bureau (BBB).

Why ticket fraud is so common

Dutch police get around 50,000 online fraud complaints annually, with 10% involving fake tickets. It’s a problem in other countries too, with UK losses to gig ticket scams doubling in 2024 to £1.6 million (around $2.1 million).

Part of the reason fake ticket scams are so effective is that many cases never get reported. Some victims don’t think the loss is significant enough, while others simply don’t want to admit they were tricked. But there’s another, more fundamental reason these scams work so well: the audience is already primed to buy.

People searching for tickets are usually doing so because they don’t want to miss out. Scammers lean hard into that fear of missing out (FOMO), pairing it with scarcity cues like “sold out,” “limited availability,” or time-limited offers. People under emotional pressure from urgency and scarcity tend to do irrational things and take risks they shouldn’t. It’s why people invest erratically or take gambles on dodgy online sales.

How to protect yourself from fake ticket sites

The advice for avoiding shady ticket sellers looks a lot like advice for avoiding scams in general:

• Watch what you click on social media. Social media accounts for 52% of concert ticket fraud cases, according to the BBB data. Stick to official channels like Ticketmaster, AXS, or the venue’s box office—and double check the URL you’re accessing.
• Don’t let emotions get the better of you. Ticket sellers target high-demand events because they know people are desperate to attend and might let their guard down. That’s why fake ticket scams spiked after Oasis announced their reunion tour.
• Don’t be fooled by support lines. Just because they’re on the phone doesn’t mean they’re legit.
• Never pay via Zelle, Venmo, Cash App, gift cards or crypto. Use credit cards or other payment methods that offer purchase protection.

A little skepticism can go a long way when looking for sought-after tickets. So if you see an online ad offering you the seats of a lifetime, take a minute to research the seller. It could save you hundreds of dollars and a heap of disappointment.

We don’t just report on scams—we help detect them

Cybersecurity risks should never spread beyond a headline. If something looks dodgy to you, check if it’s a scam using Malwarebytes Scam Guard, a feature of our mobile protection products. Submit a screenshot, paste suspicious content, or share a text or phone number, and we’ll tell you if it’s a scam or legit. Download Malwarebytes Mobile Security for iOS or Android and try it today!