To implement effective cybersecurity programs and keep the security team deeply integrated into all business processes, the CISO needs to regularly demonstrate the value of this work to senior management. This requires speaking the language of business, but a dangerous trap awaits those who try.  Security professionals and executives often use the same words, but for entirely different things. Sometimes, a number of similar terms are used interchangeably. As a result, top management may not understand which threats the security team is trying to mitigate, what the company’s actual level of cyber-resilience is, or where budget and resources are being allocated. Therefore, before presenting sleek dashboards or calculating the ROI of security programs, it’s worth subtly clarifying these important terminological nuances.

By clarifying these terms and building a shared vocabulary, the CISO and the Board can significantly improve communication and, ultimately, strengthen the organization’s overall security posture.

Why cybersecurity vocabulary matters for management

Varying interpretations of terms are more than just an inconvenience; the consequences can be quite substantial. A lack of clarity regarding details can lead to:

• Misallocated investments. Management might approve the purchase of a zero trust solution without realizing it’s only one piece of a long-term, comprehensive program with a significantly larger budget. The money is spent, yet the results management expected are never achieved. Similarly, with regard to cloud migration, management may assume that moving to the cloud automatically transfers all security responsibility to the provider, and subsequently reject the cloud security budget.
• Blind acceptance of risk. Business unit leaders may accept cybersecurity risks without having a full understanding of the potential impact.
• Lack of governance. Without understanding the terminology, management can’t ask the right — tough — questions, or assign areas of responsibility effectively. When an incident occurs, it often turns out that business owners believed security was entirely within the CISO’s domain, while the CISO lacked the authority to influence business processes.

Cyber-risk vs. IT risk

Many executives believe that cybersecurity is a purely technical issue they can hand off to IT. Even though the importance of cybersecurity to business is indisputable, and cyber-incidents have long ranked as a top business risk, surveys show that many organizations still fail to engage non-technical leaders in cybersecurity discussions.

Information security risks are often lumped in with IT concerns like uptime and service availability.  In reality, cyberrisk is a strategic business risk linked to business continuity, financial loss, and reputational damage.

IT risks are generally operational in nature, affecting efficiency, reliability, and cost management. Responding to IT incidents is often handled entirely by IT staff. Major cybersecurity incidents, however, have a much broader scope; they require the engagement of nearly every department, and have a long-term impact on the organization in many ways — including as regards reputation, regulatory compliance, customer relationships, and overall financial health.

Compliance vs. security

Cybersecurity is integrated into regulatory requirements at every level — from international directives like NIS2 and GDPR, to cross-border industry guidelines like PCI DSS, plus specific departmental mandates. As a result, company management often views cybersecurity measures as compliance checkboxes, believing that once regulatory requirements are met, cybersecurity issues can be considered resolved. This mindset can stem from a conscious effort to minimize security spending (“we’re not doing more than what we’re required to”) or from a sincere misunderstanding (“we’ve passed an ISO 27001 audit, so we’re unhackable”).

In reality, compliance is meeting the minimum requirements of auditors and government regulators at a specific point in time. Unfortunately, the history of large-scale cyberattacks on major organizations proves that “minimum” requirements have that name for a reason. For real protection against modern cyberthreats, companies must continuously improve their security strategies and measures according to the specific needs of the given industry.

Threat, vulnerability, and risk

These three terms are often used synonymously, which leads to erroneous conclusions made by management: “There’s a critical vulnerability on our server? That means we have a critical risk!” To avoid panic or, conversely, inaction, it’s vital to use these terms precisely and understand how they relate to one another.

A vulnerability is a weakness — an “open door”. This could be a flaw in software code, a misconfigured server, an unlocked server room, or an employee who opens every email attachment.

A threat is a potential cause of an incident. This could be a malicious actor, malware, or even a natural disaster. A threat is what might “walk through that open door”.

Risk is the potential loss. It’s the cumulative assessment of the likelihood of a successful attack, and what the organization stands to lose as a result (the impact).

The connections among these elements are best explained with a simple formula:

Risk = (Threat × Vulnerability) × Impact

This can be illustrated as follows. Imagine a critical vulnerability with a maximum severity rating is discovered in an outdated system. However, this system is disconnected from all networks, sits in an isolated room, and is handled by only three vetted employees. The probability of an attacker reaching it is near zero. Meanwhile, the lack of two-factor authentication in the accounting systems creates a real, high risk, resulting from both a high probability of attack and significant potential damage.

Incident response, disaster recovery, and business continuity

Management’s perception of security crises is often oversimplified: “If we get hit by ransomware, we’ll just activate the IT Disaster Recovery plan and restore from backups”. However, conflating these concepts — and processes — is extremely dangerous.

Incident Response (IR) is the responsibility of the security team or specialist contractors. Their job is to localize the threat, kick the attacker out of the network, and stop the attack from spreading.

Disaster Recovery (DR) is an IT engineering task. It’s the process of restoring servers and data from backups after the incident response has been completed.

Business Continuity (BC) is a strategic task for top management. It’s the plan for how the company continues to serve customers, ship goods, pay compensation, and talk to the press while its primary systems are still offline.

If management focuses solely on recovery, the company will lack an action plan for the most critical period of downtime.

Security awareness vs. security culture

Leaders at all levels sometimes assume that simply conducting security training guarantees results: “The employees have passed their annual test, so now they won’t click on a phishing link”. Unfortunately, relying solely on training organized by HR and IT won’t cut it. Effectiveness requires changing the team’s behavior, which is impossible without the engagement of business management.

Awareness is knowledge. An employee knows what phishing is and understands the importance of complex passwords.

Security culture refers to behavioral patterns. It’s what an employee does in a stressful situation or when no one’s watching. Culture isn’t shaped by tests, but by an environment where it’s safe to report mistakes and where it’s customary to identify and prevent potentially dangerous situations. If an employee fears punishment, they’ll hide an incident. In a healthy culture, they’ll report a suspicious email to the SOC, or nudge a colleague who forgets to lock their computer, thereby becoming an active link in the defense chain.

Detection vs. prevention

Business leaders often think in outdated “fortress wall” categories: “We bought expensive protection systems, so there should be no way to hack us. If an incident occurs, it means the CISO failed”. In practice, preventing 100% of attacks is technically impossible and economically prohibitive. Modern strategy is built on a balance between cybersecurity and business effectiveness. In a balanced system, components focused on threat detection and prevention work in tandem.

Prevention deflects automated, mass attacks.

Detection and Response help identify and neutralize more professional, targeted attacks that manage to bypass prevention tools or exploit vulnerabilities.

The key objective of the cybersecurity team today isn’t to guarantee total invulnerability, but to detect an attack at an early stage and minimize the impact on the business. To measure success here, the industry typically uses metrics like Mean Time to Detect (MTTD) and Mean Time to Respond (MTTR).

Zero-trust philosophy vs. zero-trust products

The zero trust concept — which implies “never trust, always verify” for all components of IT infrastructure — has long been recognized as relevant and effective in corporate security. It requires constant verification of identity (user accounts, devices, and services) and context for every access request based on the assumption that the network has already been compromised.

However, the presence of “zero trust” in the name of a security solution doesn’t mean an organization can adopt this approach overnight simply by purchasing the product.
Zero trust isn’t a product you can “turn on”; it’s an architectural strategy and a long-term transformation journey. Implementing zero trust requires restructuring access processes and refining IT systems to ensure continuous verification of identity and devices. Buying software without changing processes won’t have a significant effect.

Security of the cloud vs. security in the cloud

When migrating IT services to cloud infrastructure like AWS or Azure, there’s often an illusion of a total risk transfer: “We pay the provider, so security is now their headache”. This is a dangerous misconception, and a misinterpretation of what is known as the Shared Responsibility Model.

Security of the cloud is the provider’s responsibility. It protects the data centers, the physical servers, and the cabling.

Security in the cloud is the client’s responsibility.

Discussions regarding budgets for cloud projects and their security aspects should be accompanied by real life examples. The provider protects the database from unauthorized access according to the settings configured by the client’s employees. If employees leave a database open or use weak passwords, and if two-factor authentication isn’t enabled for the administrator panel, the provider can’t prevent unauthorized individuals from downloading the information — an all-too-common news story. Therefore, the budget for these projects must account for cloud security tools and configuration management on the company side.

Vulnerability scanning vs. penetration testing

Leaders often confuse automated checks, which fall under cyber-hygiene, with assessing IT assets for resilience against sophisticated attacks: “Why pay hackers for a pentest when we run the scanner every week?”

Vulnerability scanning checks a specific list of IT assets for known vulnerabilities. To put it simply, it’s like a security guard doing the rounds to check that the office windows and doors are locked.

Penetration testing (pentesting) is a manual assessment to evaluate the possibility of a real-world breach by exploiting vulnerabilities. To continue the analogy, it’s like hiring an expert burglar to actually try and break into the office.

One doesn’t replace the other; to understand its true security posture, a business needs both tools.

Managed assets vs. attack surface

A common and dangerous misconception concerns the scope of protection and the overall visibility held by IT and Security. A common refrain at meetings is, “We have an accurate inventory list of our hardware. We’re protecting everything we own”.

Managed IT assets are things the IT department has purchased, configured, and can see in their reports.

An attack surface is anything accessible to attackers: any potential entry point into the company. This includes Shadow IT (cloud services, personal messaging apps, test servers…), which is basically anything employees launch themselves in circumvention of official protocols to speed up or simplify their work. Often, it’s these “invisible” assets that become the entry point for an attack, as the security team can’t protect what it doesn’t know exists.

Brand, website, and corporate mailout impersonation is becoming an increasingly common technique used by cybercriminals. The World Intellectual Property Organization (WIPO) reported a spike in such incidents in 2025. While tech companies and consumer brands are the most frequent targets, every industry in every country is generally at risk. The only thing that changes is how the imposters exploit the fakes In practice, we typically see the following attack scenarios:

• Luring clients and customers to a fake website to harvest login credentials for the real online store, or to steal payment details for direct theft.
• Luring employees and business partners to a fake corporate login portal to acquire legitimate credentials for infiltrating the corporate network.
• Prompting clients and customers to contact the scammers under various pretexts: getting tech support, processing a refund, entering a prize giveaway, or claiming compensation for public events involving the brand. The goal is to then swindle the victims out of as much money as possible.
• Luring business partners and employees to specially crafted pages that mimic internal company systems, to get them to approve a payment or redirect a legitimate payment to the scammers.
• Prompting clients, business partners, and employees to download malware — most often an infostealer — disguised as corporate software from a fake company website.

The words “luring” and “prompting” here imply a whole toolbox of tactics: email, messages in chat apps, social media posts that look like official ads, lookalike websites promoted through SEO tools, and even paid ads.

These schemes all share two common features. First, the attackers exploit the organization’s brand, and strive to mimic its official website, domain name, and corporate style of emails, ads, and social media posts. And the forgery doesn’t have to be flawless — just convincing enough for at least some of business partners and customers. Second, while the organization and its online resources aren’t targeted directly, the impact on them is still significant.

Business damage from brand impersonation

When fakes are crafted to target employees, an attack can lead to direct financial loss. An employee might be persuaded to transfer company funds, or their credentials could be used to steal confidential information or launch a ransomware attack.

Attacks on customers don’t typically imply direct damage to the company’s coffers, but they cause substantial indirect harm in the following areas:

• Strain on customer support. Customers who “bought” a product on a fake site will likely bring their issues to the real customer support team. Convincing them that they never actually placed an order is tough, making each case a major time waster for multiple support agents.
• Reputational damage. Defrauded customers often blame the brand for failing to protect them from the scam, and also expect compensation. According to a European survey, around half of affected buyers expect payouts and may stop using the company’s services — often sharing their negative experience on social media. This is especially damaging if the victims include public figures or anyone with a large following.
• Unplanned response costs. Depending on the specifics and scale of an attack, an affected company might need digital forensics and incident response (DFIR) services, as well as consultants specializing in consumer law, intellectual property, cybersecurity, and crisis PR.
• Increased insurance premiums. Companies that insure businesses against cyber-incidents factor in fallout from brand impersonation. An increased risk profile may be reflected in a higher premium for a business.
• Degraded website performance and rising ad costs. If criminals run paid ads using a brand’s name, they siphon traffic away from its official site. Furthermore, if a company pays to advertise its site, the cost per click rises due to the increased competition. This is a particularly acute problem for IT companies selling online services, but it’s also relevant for retail brands.
• Long-term metric decline. This includes drops in sales volume, market share, and market capitalization. These are all consequences of lost trust from customers and business partners following major incidents.

Does insurance cover the damage?

Popular cyber-risk insurance policies typically only cover costs directly tied to incidents explicitly defined in the policy — think data loss, business interruption, IT system compromise, and the like. Fake domains and web pages don’t directly damage a company’s IT systems, so they’re usually not covered by standard insurance. Reputational losses and the act of impersonation itself are separate insurance risks, requiring expanded coverage for this scenario specifically.

Of the indirect losses we’ve listed above, standard insurance might cover DFIR expenses and, in some cases, extra customer support costs (if the situation is recognized as an insured event). Voluntary customer reimbursements, lost sales, and reputational damage are almost certainly not covered.

What to do if your company is attacked by clones

If you find out someone is using your brand’s name for fraud, it makes sense to do the following:

• Send clear, straightforward notifications to your customers explaining what happened, what measures are being taken, and how to verify the authenticity of official websites, emails, and other communications.
• Create a simple “trust center” page listing your official domains, social media accounts, app store links, and support contacts. Make it easy to find and keep it updated.
• Monitor new registrations of social media pages and domain names that contain your brand names to spot the clones before an attack kicks off.
• Follow a takedown procedure. This involves gathering evidence, filing complaints with domain registrars, hosting providers, and social media administrators, then tracking the status until the fakes are fully removed. For a complete and accurate record of violations, preserve URLs, screenshots, metadata, and the date and time of discovery. Ideally, also examine the source code of fake pages, as it might contain clues pointing to other components of the criminal operation.
• Add a simple customer reporting form for suspicious sites or messages to your official website and/or branded app. This helps you learn about problems early.
• Coordinate activities between your legal, cybersecurity, and marketing teams. This ensures a consistent, unified, and effective response.

How to defend against brand impersonation attacks

While the open nature of the internet and the specifics of these attacks make preventing them outright impossible, a business can stay on top of new fakes and have the tools ready to fight back.

• Continuously monitor for suspicious public activity using specialized monitoring services. The most obvious indicator is the registration of domains similar to your brand name, but there are others — like someone buying databases related to your organization on the dark web. Comprehensive monitoring of all platforms is best outsourced to a specialized service provider, such as Kaspersky Digital Footprint Intelligence (DFI).
• The quickest and simplest way to take down a fake website or social media profile is to file a trademark infringement complaint. Make sure your portfolio of registered trademarks is robust enough to file complaints under UDRP procedures before you need it.
• When you discover fakes, deploy UDRP procedures promptly to have the fake domains transferred or removed. For social media, follow the platform’s specific infringement procedure — easily found by searching for “[social media name] trademark infringement” (for example, “LinkedIn trademark infringement”). Transferring the domain to the legitimate owner is preferred over deletion, as it prevents scammers from simply re-registering it. Many continuous monitoring services, such as Kaspersky Digital Footprint Intelligence, also offer a rapid takedown service, filing complaints on the protected brand’s behalf.
• Act quickly to block fake domains on your corporate systems. This won’t protect partners or customers, but it’ll throw a wrench into attacks targeting your own employees.
• Consider proactively registering your company’s website name and common variations (for example, with and without hyphens) in all major top-level domains, such as .com, and local extensions. This helps protect partners and customers from common typos and simple copycat sites.

News outlets recently reported that a threat actor was spreading an infostealer through free 3D model files for the Blender software. This is troubling enough on its own, but it highlights an even more serious problem: the business threat posed by free open source programs, uncontrolled by corporate infosec teams. And the danger comes not from vulnerabilities in the software, but from its very own standard features.

Why Blender and 3D model marketplaces pose a risk

Blender is a 3D graphics and animation suite used by visualization professionals across various industries. The software is free and open-source, and offers extensive functionality. Among Blender’s capabilities is support for executing Python scripts, which are used to automate tasks and add new features.

The package allows users to import external files from specialized marketplaces like CGTrader or Sketchfab. These platforms host both paid and free 3D models by artists and studios. Any of these model files potentially contain Python scripts.

This creates a concerning scenario: marketplaces where files can be uploaded by any user and may not be scanned for malicious content, combined with software that has an Auto Run Python Scripts feature. It allows files to automatically execute embedded Python scripts immediately upon opening — essentially running arbitrary code on the user’s computer in unattended mode.

 

How the StealC V2 infostealer spread via Blender files

The attackers posted free 3D models with the .blend file name extension on the popular CGTrader platform. These files contained a malicious Python script. If the user had the Auto Run Python Scripts feature enabled, downloading and opening the file in Blender triggered the script. It then established a connection to a remote server and downloaded a malware loader from the Cloudflare Workers domain.

The loader executed a PowerShell script, which in turn downloaded additional malicious payloads from the attackers’ servers. Ultimately, the victim’s computer was infected with the StealC infostealer, enabling the attackers to:

• Extract data from over 23 browsers.
• Harvest information from more than 100 browser extensions and 15 crypto wallet applications.
• Steal data from Telegram, Discord, Tox, Pidgin, ProtonVPN, OpenVPN, and email clients like Thunderbird.
• Use a User Account Control (UAC) bypass.

The danger of unmonitored work tools

The problem isn’t Blender itself — threat actors will inevitably try to exploit automation features in any popular software. Most end-users don’t consider the risks of enabling common automation features, nor do they typically dive deep into how these features work or how they could be exploited.

The core issue is that security teams aren’t always familiar with the capabilities of specialized tools used by various departments. They simply don’t account for this vector in their threat models.

How to avoid becoming a victim

If your company uses Blender, the first step is to disable the automatic execution of Python scripts (Auto Run Python Scripts feature). Here’s how to do it according to official documentation.

Furthermore, to prevent the sudden spread of threats via work tools, we recommend that corporate security teams:

• Prohibit the use of tools and extensions that haven’t been approved by the security team.
• Thoroughly vet permitted software, and assess risks before implementing any new services or platforms.
• Regularly train employees to recognize the risks associated with installing unknown software and using dangerous features. You can automate security awareness training with the Kaspersky Automated Security Awareness Platform.
• Enforce the use of secure configurations for all work tools.
• Protect all company-issued devices with modern security solutions.