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Nearly half of the world’s passwords can be cracked in under a minute | Kaspersky official blog

7 May 2026 at 12:10

Every year, hundreds of millions of real user passwords leak onto the dark web. We analyzed 231 million unique passwords from dark-web leaks between 2023 and 2026, and the conclusions are bleak: the vast majority are extremely weak. To crack 60% of these passwords, a hacker needs only an hour and a few dollars in their pocket. Furthermore, password cracking is accelerating by the year; in our similar 2024 study, the percentage of vulnerable passwords was lower.

Today we’re looking at just how reliable the average password is (spoiler: not really), and how you can secure your data and accounts using more robust methods. At the same time, we’ll highlight the patterns most commonly found in actual user passwords.

How passwords are cracked

In our previous study, we detailed the methods for storing and cracking passwords, but here’s a quick refresher on the essentials.

These days, passwords are almost never stored in plain text. For instance, if you create an account with the password “Password123!”, the server won’t store it as-is. Instead, the password is hashed using specific algorithms, turning it into a fixed-length string of letters and numbers (a hash) which is what actually stays on the server. For example, here’s what the MD5 hash for “Password123!” looks like:

2c103f2c4ed1e59c0b4e2e01821770fa.

Every time the user enters their password, it’s converted into a hash and compared against the one stored on the server; if the hashes match, the password is correct. If an attacker gets their hands on this hash, they have to decrypt it to recover the original password — this is what’s known as “password cracking”. This is typically done using owned or rented GPUs, and several methods can be employed for the crack:

  • Exhaustive enumeration (brute force). The computer tries every possible combination of characters, calculating the hash for each one. This method is the easiest way to crack short passwords, or those consisting of a single character set (such as digits only).
  • Rainbow tables. A total nightmare for anyone with a simple password, this is essentially a “phone book” for passwords whose hashes have already been cracked via brute force or smart algorithms. All an attacker has to do is find a matching hash and see which password corresponds to it.
  • Smart cracking. These algorithms are trained on databases of leaked passwords. They understand the frequency of different character combinations, and run their checks from the most likely to the least popular sequences. They account for dictionary words, character substitutions (a → @ or s → $), and consider common password structures like “dictionary word + number + special character”, while checking hashes against rainbow tables. Combining these methods significantly accelerates the cracking process.

Beyond that, attackers can also intercept passwords in plain text. There are numerous ways to do this, ranging from phishing (where a victim is lured to a fake web page and enters their password voluntarily) and keyloggers that capture keystrokes, to stealers or Trojans that swipe documents, cookies, clipboard data, and more. Unfortunately, many users keep their passwords as plain text in notes, messaging apps, and documents, or save them in browsers where attackers can extract them in seconds.

Every year, we track around a hundred million plain-text password leaks. We use these databases to warn Kaspersky Password Manager users if their data has been compromised. To address the most frequent question we get on this: no, we don’t know our users’ passwords. We’ve explained in non-techie language exactly how we compare your passwords to leaked ones without actually knowing them — and why neither your passwords stored in Kaspersky Password Managernor even their hashes ever leave your device — in our overviews of our leak analysis technology and our password manager’s internal architecture. Give them a read; you’ll be surprised by just how elegant the design is.

60% of passwords are cracked in under an hour

We expanded the database from our previous study by an additional 38 million real passwords posted by attackers on dark-web forums and compared the results. Testing was conducted using a single RTX 5090 GPU for passwords hashed with the MD5 algorithm. The data for the analysis was obtained from our Digital Footprint Intelligence service. You can review the algorithm we used to assess password strength in our article on Securelist.

Unfortunately, passwords remain as weak as ever, while cracking them becomes faster and easier with every year. Today, 60% of passwords can be cracked in less than an hour; two years ago, that figure was 59%. But the truly frightening part is something else: nearly half of all passwords (48%) are cracked in less than a minute!

Cracking time Percentage of passwords crackable within this time in 2024 Percentage of passwords crackable within this time today
Less than a minute 45% 48%
Less than an hour 59% (+14%) 60% (+12%)
Less than 24 hours 67% (+8%) 68% (+8%)
Less than a month 73% (+6%) 74% (+6%)
Less than a year 77% (+4%) 77% (+3%)
More than a year 23% 23%

Password cracking time: two years ago and today

Attackers owe this boost in speed to graphics processors, which grow more powerful every year. While an RTX 4090 in 2024 could brute-force MD5 hashes at a rate of 164 gigahashes (billion hashes) per second, the new RTX 5090 has increased that speed by 34% — reaching 220 gigahashes per second.

And although a high-end video card like that currently retails for several thousand dollars, the price tag isn’t much of a barrier: there are plenty of cheap cloud services available for renting GPU computing power. Depending on the configuration and the model, rental costs range from a few cents to a few dollars per hour. As we’ve seen, one hour is all an attacker needs to crack three out of every five passwords they’ve found in a leak. Plus, depending on the scale of the task, they can always rent ten or even a hundred GPUs instead of just one…

It’s worth noting that cracking every password in a dataset doesn’t take much longer than cracking a single one. During each iteration, once the attacker calculates a hash for a specific character combination, they check if that same hash exists anywhere in the dataset — and the larger the dataset, the easier it is to find a match. If a match is found, the corresponding password is flagged as “cracked”, and the algorithm moves along to the next one.

Which passwords are vulnerable?

The strength of any password depends on its length, content variety, and the randomness of that content. Passwords created by humans turn out to be the least resilient — unfortunately, humans are quite predictable. We use dictionary words and character combinations that smart algorithms have long since mastered, we avoid long random strings, and patterns can be found even in keystrokes we believe are random. Interestingly enough, passwords generated by AI still carry the fingerprints of a human approach; we covered this in a separate post on how to create a strong yet memorable password.

Password length is the primary factor affecting cracking time. As you can see from the table below, it takes less than 24 hours to crack almost any eight-character password.

Percentage of varying password lengths crackable within a given timeframe

Percentage of varying password lengths crackable within a given timeframe

But the predictability of your password is just as important. Think you’re boosting security by adding a number or a special character to a memorable word? You are, but only slightly. The patterns people use to create passwords are easily predictable and, at times, pretty amusing — though this is no laughing matter.

What we learned about password patterns

Analysis of over 200 million passwords revealed characteristic patterns that allow smart algorithms to crack user passwords with ease.

Pick a number

More than half of all passwords (53%) end with one or more digits, while nearly one in six (17%) starts with a number. Every eighth password (12%) contains sequences that look a lot like years — ranging from 1950 to 2030 — and one in ten (10%) specifically falls between 1990 and 2026. This most likely happens because folks add their birth year (or that of someone close), some other significant year, or the year they created the password or account. Fun fact: based on the distribution of these dates, it suggests that the most active internet users were born between 2000 and 2012.

However, among all numeric combinations, the most popular turned out to be… you guessed it: “1234”. Overall, patterns involving sequential keyboard presses (“qwerty, ,”ytrewq”, and the like) appear in 3% of passwords.

Special characters aren’t a silver bullet

Most password policies in recent years require at least one special character. The absolute winner in this category is the @ symbol: it appears in one out of every 10 passwords. The period (.) comes in second, followed by the exclamation point (!) in third.

Love rules the world… and Skibidi Toilet does too

Emotionally charged words often form the foundation of a password, and despite everything, positive words are more common. Frequently occurring examples include “love”, “angel”, “team”, “mate”, “life”, and “star”. That said, negativity pops up too — mostly in the form of common English swear words.

Interestingly, viral memes are reflected in passwords as well. Between 2023 and 2026, the use of the word Skibidi in passwords skyrocketed 36-fold! Naturally (see the link if it doesn’t seem natural), “toilet” saw a boost too, though to a lesser extent.

Users tend to keep their passwords unchanged for years

More than half of the passwords (54%) we identified in recent leaks have surfaced before. Part of this can be explained by the same data migrating from one dataset to another. However, there’s a much more troubling reason too: many users simply haven’t changed their passwords in years.

Analyzing the dates found within passwords shows that combinations containing the years from 2020 through 2024 remain popular. It seems people add the current year to their password when they create it — and then forget about it for several years. This actually allows us to calculate the average lifespan of a password: about three to five years.

This is a dangerous trend. For one, smart algorithms can crack much more complex passwords over that kind of timeframe. Secondly, the longer your password remains unchanged, the higher the probability it will leak — whether through a breach, malware infection, or a phishing attack.

The situation gets even worse when the same password is used across multiple accounts. In this case, attackers don’t even need to crack anything; they just need to find your password in a single leak and plug it into other sites.

How to protect your passwords and accounts

If you’ve realized while reading this post that your own passwords are among those easily crackable — don’t panic. We’ve put together a list of simple but essential tips for you.

Use a password manager

The weakest passwords are the ones people come up with themselves. Creating and memorizing hundreds of sequences of 16–20 random characters (since every site requires a unique, long password) is a daunting, unrealistic task.

That’s why you should delegate password generation and storage to our password manager. It doesn’t just create and store complex, randomized passwords in an encrypted format; it also syncs them across all your devices. To decrypt your vault, you only need to remember one main password that no one knows but you — our guide on mnemonic passwords can help you with that.

Don’t store passwords as plain text

Whatever you do, never write down passwords in files, messages, or documents. They lack the robust encryption provided by a password manager. Furthermore, these kinds of notes fall into the hands of attackers instantly if you happen to pick up a Trojan or an infostealer.

Don’t store passwords in your browser

Many users save their passwords in their browsers — especially since they conveniently offer to do it automatically. Unfortunately, research shows that malware has evolved to extract these passwords from all popular browsers almost instantly. Kaspersky Password Manager can help you import saved passwords from your favorite browser — just follow our simple, three-step guide. Most importantly, don’t forget to clear the browser’s password storage once the import is complete.

Switch to passkeys

Wherever possible, use passkeys — a cryptographic replacement for passwords. In this setup, the service stores a public key, while the private key remains on your device and is never transmitted. During login, the device simply signs a one-time request. Additionally, passkeys are tied to a specific domain, meaning phishing attacks using spoofed addresses won’t work. Kaspersky Password Manager allows you to store both passwords and passkeys, solving the problem of syncing them across different ecosystems, including Windows, Android, macOS, and iOS.

Set up two-factor authentication

Enable two-factor authentication wherever possible. Even if your password is compromised, a properly configured 2FA setup makes it extremely difficult for the attacker to access your account. For maximum security, skip the one-time codes sent via SMS and use authenticator apps instead — and yes, Kaspersky Password Manager comes in handy here, too.

Practice good digital hygiene

Remember, storing your passwords correctly is only half the battle. It’s crucial to follow the rules of digital hygiene: avoid downloading unverified files, pirated software, cheats, or cracks, and don’t click on random links. The number of infostealer attacks has been steadily rising in recent years, which means you need a robust security solution for full protection. We recommend Kaspersky Premium — it protects all your devices from Trojans, phishing, and other threats. Besides, the subscription includes our password manager.

For those serious about account security, check out our collection of posts on passwords, passkeys, and two-factor authentication:

Vehicle-based surveillance tools | Kaspersky official blog

29 April 2026 at 17:27

It’s best to think of the modern car as a computer on wheels — one that constantly offloads diagnostic data to the manufacturer or dealer’s servers. On board, you’ll find dozens of sensors: everything from GPS, speedometers, and hands-free microphones, to external cameras and the less obvious (but highly active) sensors for pedal pressure, tire pressure, engine temperature, and more. Even if this data isn’t beamed to the manufacturer in real-time, it’s logged in the car’s internal memory, and can reveal a wealth of information about a driver’s trips, habits, and surroundings. We’ve already taken a deep dive into how automakers collect data for commercial use, and who they sell it to (spoiler alert: insurance companies are the biggest buyers of telemetry), but today we’re looking at how law enforcement and intelligence agencies tap into this goldmine.

Digital evidence

Police departments across the globe have recognized the immense value of data stored within vehicles. If a car or its owner is potentially linked to a crime, investigators do more than just check for prints or DNA. Car Intelligence (CARINT) technology allows them to essentially scour all onboard computers, extracting data such as:

  • GPS-based trip history
  • Call logs, media player activity, and voice commands
  • Lists of paired devices and synced contact lists
  • Driving statistics: mileage, engine performance modes, and other technical parameters

There are numerous precedents where this data has served as evidence and dismantled alibis. In one U.S. criminal case, a recorded voice command became a smoking gun, proving the suspect was behind the wheel of a stolen vehicle.

With the rise of connected cars equipped with their own SIM cards and direct links to the manufacturer, law enforcement no longer needs physical access to the vehicle. Key data, such as GPS location history, can be pulled directly from the manufacturer’s servers. Furthermore, a U.S. Senate investigation revealed that nine out of 14 surveyed automakers were providing this data without a warrant.

Major suppliers of car intelligence software, such as Ateros, Berla, TA9/Rayzone, and Toka, sell their solutions exclusively to government and law enforcement agencies, which is why they’ve remained largely out of the public eye.

Comprehensive surveillance

To track persons of interest, data pulled from the vehicle itself is cross-referenced with information from other sources. According to media leaks, flagship products in this category aggregate data from the car’s SIM card, Bluetooth communication trails, street-level CCTV footage, and commercially available information from data brokers. This hybrid dataset simplifies the comprehensive mapping of a target’s movements and contacts. Journalists have discovered that some companies even market the ability to activate a vehicle’s microphones and cameras remotely and covertly, enabling real-time eavesdropping on conversations. However, experts note that due to the diversity of technical implementations across different systems, hacking the car itself remains a difficult task with no sure way of succeeding. Often, it’s simpler to correlate other, more accessible datasets to achieve the same result.

Factory-installed spy tools

Features like covert activation of cameras, microphones, and other sensors may theoretically be part of a vehicle’s stock functionality rather than the result of a hack. While we haven’t found any public evidence of such cases, it’s well known that Chinese-made vehicles are coming under increased scrutiny in several countries. For instance, they’ve been banned from Israeli military sites — with the exception of a single Chery model, provided its multimedia system is removed. Similar bans exist in the UK and Poland; furthermore, UK Ministry of Defense employees are instructed not to connect their work phones to Chinese-made cars. In Germany, security analyses of Chinese vehicles were conducted by the specialized agencies BfV and ZITiS, but the findings remain classified.

Low-cost surveillance

Tracking a vehicle — or even thousands of them — doesn’t necessarily require hacking onboard systems or tapping into vast networks of license plate readers. A recent scientific study demonstrated that innocent tire pressure monitoring systems (TPMS) provide enough data for effective tracking. Data from these sensors is transmitted via radio without any encryption and includes a unique ID that makes identifying a specific car easy. This allows for more than just confirming the vehicle’s movement; it can even be used to estimate the driver’s weight or determine if they are traveling alone. While this might not sound as impressive as remotely accessing a car’s cameras, it requires very little financial investment and works even on relatively old vehicles without an internet connection.

What you can do about vehicle tracking

While tracking a person through their car is undoubtedly a privacy risk, striking a balance in mitigating this threat is difficult: many measures are complex, largely ineffective, and simultaneously reduce the utility, safety, and convenience of a modern vehicle. Consequently, any steps taken should be weighed against your personal risk profile.

To reduce the risk of data leaks, check the privacy settings in the manufacturer’s app, the car’s infotainment system, and your connected smartphone. A connected car can transmit data about its operation to the cloud: information about trips, location, driving style, vehicle condition, and the operation of its components. Some of this data is necessary for navigation, diagnostics, and service, but not all permissions are required — check your settings and disable the transmission of data not related to the functions you need.

Be careful with permissions for access to the microphone, camera, contacts, messages, and geolocation. Only connect your own devices to the car and don’t save other people’s phones or unfamiliar Bluetooth devices in the system. When syncing your smartphone, select only the features you need — such as calls, music, and navigation — rather than granting full access to all your phone’s data.

Do not use the services of technicians who offer to “unlock” your car, reflash electronic control units, or install unofficial software to expand features, increase power, or otherwise interfere with the car’s operation. Such software has not been tested by the manufacturer: it may behave unpredictably, collect and transmit your data to malicious actors, disable security features, or affect critical vehicle systems — including steering, braking, or engine operation.

And when choosing a new car, ask the dealer not only about the number of stars in NCAP safety tests, engine power, or fuel economy, but also about the cybersecurity technologies used in the vehicle. Solutions such as the Kaspersky Automotive Secure Gateway, based on KasperskyOS, will provide the necessary protection for new cars against cyberthreats.

What other threats do connected cars hide? Read more in our posts:

How to protect yourself from deepfake scammers and save your money | Kaspersky official blog

6 February 2026 at 12:41

Technologies for creating fake video and voice messages are accessible to anyone these days, and scammers are busy mastering the art of deepfakes. No one is immune to the threat — modern neural networks can clone a person’s voice from just three to five seconds of audio, and create highly convincing videos from a couple of photos. We’ve previously discussed how to distinguish a real photo or video from a fake and trace its origin to when it was taken or generated. Now let’s take a look at how attackers create and use deepfakes in real time, how to spot a fake without forensic tools, and how to protect yourself and loved ones from “clone attacks”.

How deepfakes are made

Scammers gather source material for deepfakes from open sources: webinars, public videos on social networks and channels, and online speeches. Sometimes they simply call identity theft targets and keep them on the line for as long as possible to collect data for maximum-quality voice cloning. And hacking the messaging account of someone who loves voice and video messages is the ultimate jackpot for scammers. With access to video recordings and voice messages, they can generate realistic fakes that 95% of folks are unable to tell apart from real messages from friends or colleagues.

The tools for creating deepfakes vary widely, from simple Telegram bots to professional generators like HeyGen and ElevenLabs. Scammers use deepfakes together with social engineering: for example, they might first simulate a messenger app call that appears to drop out constantly, then send a pre-generated video message of fairly low quality, blaming it on the supposedly poor connection.

In most cases, the message is about some kind of emergency in which the deepfake victim requires immediate help. Naturally the “friend in need” is desperate for money, but, as luck would have it, they’ve no access to an ATM, or have lost their wallet, and the bad connection rules out an online transfer. The solution is, of course, to send the money not directly to the “friend”, but to a fake account, phone number, or cryptowallet.

Such scams often involve pre-generated videos, but of late real-time deepfake streaming services have come into play. Among other things, these allow users to substitute their own face in a chat-roulette or video call.

How to recognize a deepfake

If you see a familiar face on the screen together with a recognizable voice but are asked unusual questions, chances are it’s a deepfake scam. Fortunately, there are certain visual, auditory, and behavioral signs that can help even non-techies to spot a fake.

Visual signs of a deepfake

Lighting and shadow issues. Deepfakes often ignore the physics of light: the direction of shadows on the face and in the background may not match, and glares on the skin may look unnatural or not be there at all. Or the person in the video may be half-turned toward the window, but their face is lit by studio lighting. This example will be familiar to participants in video conferences, where substituted background images can appear extremely unnatural.

Blurred or floating facial features. Pay attention to the hairline: deepfakes often show blurring, flickering, or unnatural color transitions along this area. These artifacts are caused by flaws in the algorithm for superimposing the cloned face onto the original.

Unnaturally blinking or “dead” eyes. A person blinks on average 10 to 20 times per minute. Some deepfakes blink too rarely, others too often. Eyelid movements can be too abrupt, and sometimes blinking is out of sync, with one eye not matching the other. “Glassy” or “dead-eye” stares are also characteristic of deepfakes. And sometimes a pupil (usually just the one) may twitch randomly due to a neural network hallucination.

When analyzing a static image such as a photograph, it’s also a good idea to zoom in on the eyes and compare the reflections on the irises — in real photos they’ll be identical; in deepfakes — often not.

How to recognize a deepfake: different specular highlights in the eyes in the image on the right reveal a fake

Look at the reflections and glares in the eyes in the real photo (left) and the generated image (right) — although similar, specular highlights in the eyes in the deepfake are different. Source

Lip-syncing issues. Even top-quality deepfakes trip up when it comes to synchronizing speech with lip movements. A delay of just a hundred milliseconds is noticeable to the naked eye. It’s often possible to observe an irregular lip shape when pronouncing the sounds m, f, or t. All of these are telltale signs of an AI-modeled face.

Static or blurred background. In generated videos, the background often looks unrealistic: it might be too blurry; its elements may not interact with the on-screen face; or sometimes the image behind the person remains motionless even when the camera moves.

Odd facial expressions. Deepfakes do a poor job of imitating emotion: facial expressions may not change in line with the conversation; smiles look frozen, and the fine wrinkles and folds that appear in real faces when expressing emotion are absent — the fake looks botoxed.

Auditory signs of a deepfake

Early AI generators modeled speech from small, monotonous phonemes, and when the intonation changed, there was an audible shift in pitch, making it easy to recognize a synthesized voice. Although today’s technology has advanced far beyond this, there are other signs that still give away generated voices.

Wooden or electronic tone. If the voice sounds unusually flat, without natural intonation variations, or there’s a vaguely electronic quality to it, there’s a high probability you’re talking to a deepfake. Real speech contains many variations in tone and natural imperfections.

No breathing sounds. Humans take micropauses and breathe in between phrases — especially in long sentences, not to mention small coughs and sniffs. Synthetic voices often lack these nuances, or place them unnaturally.

Robotic speech or sudden breaks. The voice may abruptly cut off, words may sound “glued” together, and the stress and intonation may not be what you’re used to hearing from your friend or colleague.

Lack of… shibboleths in speech. Pay attention to speech patterns (such as accent or phrases) that are typical of the person in real life but are poorly imitated (if at all) by the deepfake.

To mask visual and auditory artifacts, scammers often simulate poor connectivity by sending a noisy video or audio message. A low-quality video stream or media file is the first red flag indicating that checks are needed of the person at the other end.

Behavioral signs of a deepfake

Analyzing the movements and behavioral nuances of the caller is perhaps still the most reliable way to spot a deepfake in real time.

Can’t turn their head. During the video call, ask the person to turn their head so they’re looking completely to the side. Most deepfakes are created using portrait photos and videos, so a sideways turn will cause the image to float, distort, or even break up. AI startup Metaphysic.ai — creators of viral Tom Cruise deepfakes — confirm that head rotation is the most reliable deepfake test at present.

Unnatural gestures. Ask the on-screen person to perform a spontaneous action: wave their hand in front of their face; scratch their nose; take a sip from a cup; cover their eyes with their hands; or point to something in the room. Deepfakes have trouble handling impromptu gestures — hands may pass ghostlike through objects or the face, or fingers may appear distorted, or move unnaturally.

How to spot a deepfake: when a deepfake hand is waved in front of a deepfake face, they merge together

Ask a deepfake to wave a hand in front of its face, and the hand may appear to dissolve. Source

Screen sharing. If the conversation is work-related, ask your chat partner to share their screen and show an on-topic file or document. Without access to your real-life colleague’s device, this will be virtually impossible to fake.

Can’t answer tricky questions. Ask something that only the genuine article could know, for example: “What meeting do we have at work tomorrow?”, “Where did I get this scar?”, “Where did we go on vacation two years ago?” A scammer won’t be able to answer questions if the answers aren’t present in the hacked chats or publicly available sources.

Don’t know the codeword. Agree with friends and family on a secret word or phrase for emergency use to confirm identity. If a panicked relative asks you to urgently transfer money, ask them for the family codeword. A flesh-and-blood relation will reel it off; a deepfake-armed fraudster won’t.

What to do if you encounter a deepfake

If you’ve even the slightest suspicion that what you’re talking to isn’t a real human but a deepfake, follow our tips below.

  • End the chat and call back. The surest check is to end the video call and connect with the person through another channel: call or text their regular phone, or message them in another app. If your opposite number is unhappy about this, pretend the connection dropped out.
  • Don’t be pressured into sending money. A favorite trick is to create a false sense of urgency. “Mom, I need money right now, I’ve had an accident”; “I don’t have time to explain”; “If you don’t send it in ten minutes, I’m done for!” A real person usually won’t mind waiting a few extra minutes while you double-check the information.
  • Tell your friend or colleague they’ve been hacked. If a call or message from someone in your contacts comes from a new number or an unfamiliar account, it’s not unusual — attackers often create fake profiles or use temporary numbers, and this is yet another red flag. But if you get a deepfake call from a contact in a messenger app or your address book, inform them immediately that their account has been hacked — and do it via another communication channel. This will help them take steps to regain access to their account (see our detailed instructions for Telegram and WhatsApp), and to minimize potential damage to other contacts, for example, by posting about the hack.

How to stop your own face getting deepfaked

  • Restrict public access to your photos and videos. Hide your social media profiles from strangers, limit your friends list to real people, and delete videos with your voice and face from public access.
  • Don’t give suspicious apps access to your smartphone camera or microphone. Scammers can collect biometric data through fake apps disguised as games or utilities. To stop such programs from getting on your devices, use a proven all-in-one security solution.
  • Use passkeys, unique passwords, and two-factor authentication (2FA) where possible. Even if scammers do create a deepfake with your face, 2FA will make it much harder to access your accounts and use them to send deepfakes. A cross-platform password manager with support for passkeys and 2FA codes can help out here.
  • Teach friends and family how to spot deepfakes. Elderly relatives, young children, and anyone new to technology are the most vulnerable targets. Educate them about scams, show them examples of deepfakes, and practice using a family codeword.
  • Use content analyzers. While there’s no silver bullet against deepfakes, there are services that can identify AI-generated content with high accuracy. For graphics, these include Undetectable AI and Illuminarty; for video — Deepware; and for all types of deepfakes — Sensity AI and Hive Moderation.
  • Keep a cool head. Scammers apply psychological pressure to hurry victims into acting rashly. Remember the golden rule: if a call, video, or voice message from anyone you know rouses even the slightest suspicion, end the conversation and make contact through another channel.

To protect yourself and loved ones from being scammed, learn more about how scammers deploy deepfakes:

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