Some software providers have decided to lead by example and offer users a choice about the Artificial Intelligence (AI) features built into their products.

The latest example is Mozilla, which now offers users a one-click option to disable generative AI features in the Firefox browser.

Audiences are divided about the use of AI, or as Mozilla put it on their blog:

“AI is changing the web, and people want very different things from it. We’ve heard from many who want nothing to do with AI. We’ve also heard from others who want AI tools that are genuinely useful. Listening to our community, alongside our ongoing commitment to offer choice, led us to build AI controls.”

Mozilla is adding an AI Controls area to Firefox settings that centralizes the management of all generative AI features. This consists mainly of a master switch, “Block AI enhancements,” which lets users effectively run Firefox “without AI.” It blocks existing and future generative AI features and hides pop‑ups or prompts advertising them.

Once you set your AI preferences in Firefox, they stay in place across updates. You can also change them whenever you want.

Starting with Firefox 148, which rolls out on February 24, you’ll find a new AI controls section within the desktop browser settings.

You can turn everything off with one click or take a more granular approach. At launch, these features can be controlled individually:

• Translations, which help you browse the web in your preferred language.
• Alt text in PDFs, which add accessibility descriptions to images in PDF pages.
• AI-enhanced tab grouping, which suggests related tabs and group names.
• Link previews, which show key points before you open a link.
• An AI chatbot in the sidebar, which lets you use your chosen chatbot as you browse, including options like Anthropic Claude, ChatGPT, Microsoft Copilot, Google Gemini and Le Chat Mistral.

We applaud this move to give more control to the users. Other companies have done the same, including Mozilla’s competitor DuckDuckGo, which made AI optional after putting the decision to a user vote. Earlier, browser developer Vivaldi took a stand against incorporating AI altogether.

Open-source email service Tuta also decided not to integrate AI features. After only 3% of Tuta users requested them, Tuta removed an AI copilot from its development roadmap.

Even Microsoft seems to have recoiled from pushing AI to everyone, although so far it has focused on walking back defaults and tightening per‑feature controls rather than offering a single, global off switch.

Choices

Many people are happy to use AI features, and as long as you’re aware of the risks and the pitfalls, that’s fine. But pushing these features on users who don’t want them is likely to backfire on software publishers.

Which is only right. After all, you’re paying the bill, so you should have a choice. Before installing a new browser, inform yourself not only about its privacy policy, but also about what control you’ll have over AI features.

Looking at recent voting results, I think it’s safe to say that in the AI gold rush, the real premium feature isn’t a chatbot button—it’s the off switch.

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We don’t just report on privacy—we offer you the option to use it.

Privacy risks should never spread beyond a headline. Keep your online privacy yours by using Malwarebytes Privacy VPN.

Some software providers have decided to lead by example and offer users a choice about the Artificial Intelligence (AI) features built into their products.

The latest example is Mozilla, which now offers users a one-click option to disable generative AI features in the Firefox browser.

Audiences are divided about the use of AI, or as Mozilla put it on their blog:

“AI is changing the web, and people want very different things from it. We’ve heard from many who want nothing to do with AI. We’ve also heard from others who want AI tools that are genuinely useful. Listening to our community, alongside our ongoing commitment to offer choice, led us to build AI controls.”

Mozilla is adding an AI Controls area to Firefox settings that centralizes the management of all generative AI features. This consists mainly of a master switch, “Block AI enhancements,” which lets users effectively run Firefox “without AI.” It blocks existing and future generative AI features and hides pop‑ups or prompts advertising them.

Once you set your AI preferences in Firefox, they stay in place across updates. You can also change them whenever you want.

Starting with Firefox 148, which rolls out on February 24, you’ll find a new AI controls section within the desktop browser settings.

You can turn everything off with one click or take a more granular approach. At launch, these features can be controlled individually:

• Translations, which help you browse the web in your preferred language.
• Alt text in PDFs, which add accessibility descriptions to images in PDF pages.
• AI-enhanced tab grouping, which suggests related tabs and group names.
• Link previews, which show key points before you open a link.
• An AI chatbot in the sidebar, which lets you use your chosen chatbot as you browse, including options like Anthropic Claude, ChatGPT, Microsoft Copilot, Google Gemini and Le Chat Mistral.

We applaud this move to give more control to the users. Other companies have done the same, including Mozilla’s competitor DuckDuckGo, which made AI optional after putting the decision to a user vote. Earlier, browser developer Vivaldi took a stand against incorporating AI altogether.

Open-source email service Tuta also decided not to integrate AI features. After only 3% of Tuta users requested them, Tuta removed an AI copilot from its development roadmap.

Even Microsoft seems to have recoiled from pushing AI to everyone, although so far it has focused on walking back defaults and tightening per‑feature controls rather than offering a single, global off switch.

Choices

Many people are happy to use AI features, and as long as you’re aware of the risks and the pitfalls, that’s fine. But pushing these features on users who don’t want them is likely to backfire on software publishers.

Which is only right. After all, you’re paying the bill, so you should have a choice. Before installing a new browser, inform yourself not only about its privacy policy, but also about what control you’ll have over AI features.

Looking at recent voting results, I think it’s safe to say that in the AI gold rush, the real premium feature isn’t a chatbot button—it’s the off switch.

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We don’t just report on privacy—we offer you the option to use it.

Privacy risks should never spread beyond a headline. Keep your online privacy yours by using Malwarebytes Privacy VPN.

This week on the Lock and Code podcast…

When you hear the words “data privacy,” what do you first imagine?

Maybe you picture going into your social media apps and setting your profile and posts to private. Maybe you think about who you’ve shared your location with and deciding to revoke some of that access. Maybe you want to remove a few apps entirely from your smartphone, maybe you want to try a new web browser, maybe you even want to skirt the type of street-level surveillance provided by Automated License Plate Readers, which can record your car model, license plate number, and location on your morning drive to work.

Importantly, all of these are “data privacy,” but trying to do all of these things at once can feel impossible.

That’s why, this year, for Data Privacy Day, Malwarebytes Senior Privacy Advocate (and Lock and Code host) David Ruiz is sharing the one thing he’s doing different to improve his privacy. And it’s this: He’s given up Google Search entirely.

When Ruiz requested the data that Google had collected about him last year, he saw that the company had recorded an eye-popping 8,000 searches in just the span of 18 months. And those 8,000 searches didn’t just reveal what he was thinking about on any given day—including his shopping interests, his home improvement projects, and his late-night medical concerns—they also revealed when he clicked on an ad based on the words he searched. This type of data, which connects a person’s searches to the likelihood of engaging with an online ad, is vital to Google’s revenue, and it’s the type of thing that Ruiz is seeking to finally cut off.

So, for 2026, he has switched to a new search engine, Brave Search.

Today, on the Lock and Code podcast, Ruiz explains why he made the switch, what he values about Brave Search, and why he also refused to switch to any of the major AI platforms in replacing Google.

Tune in today to listen to the full episode.

Show notes and credits:

Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)

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Listen up—Malwarebytes doesn’t just talk cybersecurity, we provide it.

Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium Security for Lock and Code listeners.

This week on the Lock and Code podcast…

When you hear the words “data privacy,” what do you first imagine?

Maybe you picture going into your social media apps and setting your profile and posts to private. Maybe you think about who you’ve shared your location with and deciding to revoke some of that access. Maybe you want to remove a few apps entirely from your smartphone, maybe you want to try a new web browser, maybe you even want to skirt the type of street-level surveillance provided by Automated License Plate Readers, which can record your car model, license plate number, and location on your morning drive to work.

Importantly, all of these are “data privacy,” but trying to do all of these things at once can feel impossible.

That’s why, this year, for Data Privacy Day, Malwarebytes Senior Privacy Advocate (and Lock and Code host) David Ruiz is sharing the one thing he’s doing different to improve his privacy. And it’s this: He’s given up Google Search entirely.

When Ruiz requested the data that Google had collected about him last year, he saw that the company had recorded an eye-popping 8,000 searches in just the span of 18 months. And those 8,000 searches didn’t just reveal what he was thinking about on any given day—including his shopping interests, his home improvement projects, and his late-night medical concerns—they also revealed when he clicked on an ad based on the words he searched. This type of data, which connects a person’s searches to the likelihood of engaging with an online ad, is vital to Google’s revenue, and it’s the type of thing that Ruiz is seeking to finally cut off.

So, for 2026, he has switched to a new search engine, Brave Search.

Today, on the Lock and Code podcast, Ruiz explains why he made the switch, what he values about Brave Search, and why he also refused to switch to any of the major AI platforms in replacing Google.

Tune in today to listen to the full episode.

Show notes and credits:

Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)

---

Listen up—Malwarebytes doesn’t just talk cybersecurity, we provide it.

Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium Security for Lock and Code listeners.