Phishing campaigns have become significantly more sophisticated and convincing in recent years. Sender addresses are now nearly identical to the real deal, emails are flawlessly written, and users are called by their names. But what do you do when a suspicious email comes from a clearly legitimate email address?

Lately, phishers have been exploiting the Google AppSheet platform to set up email blasts that originate from an official Google-linked address. Following a successful attack, they walk away with their victims’ accounts and sensitive data.

In this post, we break down how this new data theft scheme works, and how to protect yourself from these sneaky phishing attacks.

Google is offering you a job. Or Coca-Cola. Or maybe Volvo. Or are they?

AppSheet is a Google service for building apps without any coding skills. It’s frequently used by small businesses to automate routine workflows. Unfortunately, it’s precisely this simplicity that makes AppSheet so attractive to cybercriminals. All it takes to pull off a phishing scam these days are a few dollars and an app quickly thrown together using pre-made commands and blocks.

The playbook for AppSheet phishing attacks is pretty run-of-the-mill. The victim receives an email on behalf of a major company — and these messages often begin by addressing the recipient by name. It appears the attackers are parsing leaked data to match names with specific email addresses.

Next, the attackers play on the recipient’s emotions — employing either stick or carrot. They might panic the victim with urgent warnings that demand immediate action — think “Your account will be disabled soon” or “Suspicious activity detected”. Alternatively, they lure them in with irresistible bait, like the promise of a verified badge or an interview invitation from a tech giant. These fake HR emails are engineered to give victims an immediate rush. They make it look like the recipient’s application was already fast-tracked and highly rated, teasing a job offer that could drop as early as tomorrow.

For most people, these messages don’t raise a single red flag. The email bypasses the spam folder completely, and the From field displays the exact name of the company they expect to see. Unfortunately, none of it means the email is authentic: attackers can put whatever they want in the display name. And let’s be honest: very few people actually stop to scrutinize the sender’s email address.

In AppSheet-based phishing campaigns, the sender is always the same: noreply{@}appsheet.com. But here’s the real kicker: that address is 100% legitimate. Because it’s tied directly to Google’s own infrastructure, there’s a good chance that standard anti-spam filters greenlight these emails without blinking.

Naturally, to secure that coveted interview or fix their account, the victim clicks the link — and then voluntarily hands over their entire digital identity on a copycat website: full name, address, phone number, etc. From there, the attackers can sell the harvested data on the dark web, or weaponize it for secondary, targeted attacks. To top it all off, the victim is redirected to a phishing login page, which allows the attackers to steal their accounts.

Here’s a step-by-step breakdown of how a victim goes from receiving a fake Google Careers portal email to having their account completely compromised:

Similar phishing campaigns are launched on behalf of other major tech brands — and the users who hand over their Apple account data risk losing not just their account but also control of all their Apple devices. The attackers might pressure the victim into signing out of their personal Apple ID, and in to a “corporate account” for verification — which is in reality an Apple account they own. The moment the victim does so, the criminals take complete remote control of the used device, often using Lost Mode to lock the victim out and hold their phone to ransom.

To make matters worse, attackers don’t always drop a malicious link in the initial email. Instead, they play the long game — hooking the target into a conversation by asking them to reply and confirm their interest. This pretexting creates an illusion of chatting with a real recruiter. And this playbook isn’t reserved exclusively for Silicon Valley, either. Attackers frequently impersonate globally recognized household names, like Volvo or Coca-Cola. Of course, it’s highly unlikely that attackers want someone’s Coca-Cola account — if the user even has one to begin with. Most likely, the goal is to steal sensitive data or convince the user to log in to a phishing form using their Google/Apple/Facebook, etc. credentials.

Do you want to become Meta-verified?

Of course, “dream jobs” aren’t the only bait used. We’ve seen campaigns where “Facebook Support” reaches out to tell a user they’ve been deemed eligible for the prestigious Meta Verified badge — a blue checkmark normally reserved for top-tier celebrities and global brands. To secure the coveted blue checkmark, the victim is directed to a phishing page where they’re asked to complete an identity form — before handing over the ultimate prize: their Facebook username and password. And it’s all in the name of security, naturally!

These spoofed sites are created in a wide variety of languages, and tailored to users in different countries. Below is the Dutch version.

In other campaigns, attackers abuse Google’s AppSheet to weaponize sheer panic, trying to unsettle the user with claims that they’ve violated Meta’s intellectual property policy — and threatening to permanently close their Facebook account. To appeal, the victim must click a link to… a phishing site, provide their personal information, and, of course, enter their Facebook username and password.

How to spot phishing and protect your accounts

Sadly, phishing attacks are becoming increasingly sophisticated, with attackers routinely hijacking the reputation of legitimate services and domains. Here’s how to keep from falling into their traps, and safeguard your data:

• Remember: not all phishing emails end up in the spam folder. Standard spam filters in email clients often fail to detect advanced attacks — and the AppSheet case is a prime example. To avoid accidentally taking the bait, use Kaspersky Premium on all your devices. It intercepts phishing emails and instantly blocks links to spoof websites — even if the attacker is hiding behind a completely legitimate domain. Additionally, the Android version can detect malicious and phishing links in messages from any app.
• Check the email for odd typos. To keep their messages from setting off alarms, attackers frequently resort to sneakily inserting extra spaces or swapping out characters. Take this example from one of the emails we found: Fac eb o ok  S u ppo r t instead of Facebook Support.
• Before taking any action on a website, carefully check its domain name against the official address. Bad actors frequently create addresses that only appear to be the real thing until you look close enough. Install Kaspersky Premium to always be sure you don’t land on a spoofed site.
• Look at the sender’s address first, not just the display name. If an email claims to be from Google Careers, Apple HR, or Facebook Support, but the sender address points to AppSheet or another unrelated service, don’t even bother reading this message. That domain mismatch is a dead giveaway that you’re looking at a trap. Cross-reference email addresses with the ones listed on the companies’ official websites.
• Check for email signatures. For instance, all emails sent via AppSheet include a disclosure note at the very bottom. You are much more likely to receive a legitimate AppSheet notification from a small company or business, but definitely not from a tech giant. Major corporations typically use their own domains for their emails.
• Use a password manager. Even if you land on a spoofed site and try to enter your password, a reliable password manager will notify you about the domain mismatch and refuse to autofill your username and password.
• Don’t forget about two-factor authentication. If it’s enabled, just having your username and password won’t help the attackers access your account — they’ll also need a one-time code. However, they might still try to trick you into giving that up too, so be doubly careful whenever you enter two-factor authentication codes anywhere.
• Use passkeys instead of passwords whenever possible. This technology provides excellent protection against phishing: even if you visit a malicious site and try to sign in, the passkey won’t work on the spoofed domain. You can store and sync passkeys across different devices in Kaspersky Password Manager. Read our post on the subject to learn more about how passkeys work.

Phishing attacks are growing increasingly sophisticated. Here’s what else you should know about phishing:

• What happens to data stolen using phishing?
• Browser-in-the-browser attacks: from theory to reality
• Phishing and spam: the wildest campaigns of 2025
• Phishing in Telegram Mini Apps: what’s Habib’s papakha got to do with it?
• How phishers and scammers use AI

We’ve written time and again about how QR codes are used in phishing schemes. Our secure email gateway solution even includes technology to read these codes — not just from emails, but also from attachments — and check the embedded links. Yet, attackers haven’t given up on trying to send QR codes to their victims. Lately, we’ve increasingly seen them use ASCII art for this purpose — images composed of characters. This seems particularly ironic considering that phishers once tried to evade link scanning by hiding links in images, and now they’re trying to dodge image scanning by going back to text. But with a few twists.

The lost art of ASCII, and how attackers use it

It’s hard to believe today, but there was a time when computers couldn’t display graphics. Consequently, the very first computer images were constructed from text characters. Following the adoption of the standard in 1963, characters from the ASCII (American Standard Code for Information Interchange) set were used for this type of artwork to ensure that images looked the same across different computers. Over time, other text symbols (for example, from the extended Unicode set) began to be used to create images, but the name “ASCII graphics” remained the term used to describe this art form as a whole. There were serious artists working in this medium, the earliest websites were designed with ASCII art, and even the first computer pornography was rendered with text characters.

As image display technology evolved, ASCII art began to fall out of fashion. It saw a major resurgence in the 2000s during the heyday of email spam. Back then, spammers primarily used it because it allowed them to disguise blatant spam keywords that could trigger mail filters, while also placing less load on mail servers than images. Additionally, since many users paid for volume of internet traffic at the time, they often disabled image loading in their email clients. Naturally, at that time, we augmented our email security solutions with technology specifically designed to block ASCII art.

Now, ASCII art has been rediscovered — this time by those looking to bypass technology that recognizes QR codes within images.

What does ASCII art phishing look like?

Here’s a recent example. The pretext itself is pretty run-of-the-mill: someone has supposedly sent to victim a confidential document via DocuSign, but to open it the recipient needs to scan the QR code in the email to visit a website and enter corporate login credentials.

Admittedly, the code looks weird. This is primarily because it’s drawn piece-by-piece in pseudo-graphic elements, and even the gaps between the lines can be seen. In reality, there’s no actual image in the e-mail message code; the QR code looks something like this behind the scenes:

As a result, link scanners can’t see the link, and image analysis tools can’t find the URL hidden inside the QR code, so the attackers assume the phishing email is going to reach the victim just fine. Spoiler alert: no, we haven’t forgotten how to block ASCII art.

Is a QR code in an email even normal?

In theory, there are situations where using a QR code makes sense. It’s a fairly convenient way to share contacts, a link to a mobile app, a map location, or a configuration. In other words, it works well whenever information needs to be delivered specifically to the recipient’s mobile device.

However, someone using a QR code to make you enter corporate credentials on a mobile device is an instant red flag. And when that QR code is generated with ASCII art, it’s clearly a phishing attempt or an effort to lure you to a malicious URL. This trick can only have one purpose — an attempt to bypass security controls.

How to stay safe?

To prevent phishing emails — whether containing ASCII art or not — from ever reaching employee inboxes, we recommend using a secure email gateway with advanced anti-phishing capabilities. As an additional layer of defense, install security solutions on all endpoints used to access the internet.

Additionally, we recommend regular security awareness training to educate employees on modern phishing tactics. Specifically, to explain that ASCII art in modern emails can be a telltale sign of an attempted phishing attack.

We’ve written time and again about phishing schemes where attackers exploit various legitimate servers to deliver emails. If they manage to hijack someone’s SharePoint server, they’ll use that; if not, they’ll settle for sending notifications through a free service like GetShared. However, Google’s vast ecosystem of services holds a special place in the hearts of scammers, and this time Google Tasks is the star of the show. As per usual, the main goal of this trick is to bypass email filters by piggybacking the rock-solid reputation of the middleman being exploited.

What phishing via Google Tasks looks like

The recipient gets a legitimate notification from an @google.com address with the message: “You have a new task”. Essentially, the attackers are trying to give the victim the impression that the company has started using Google’s task tracker, and as a result they need to immediately follow a link to fill out an employee verification form.

To deprive the recipient of any time to actually think about whether this is necessary, the task usually includes a tight deadline and is marked with high priority. Upon clicking the link within the task, the victim is presented with an URL leading to a form where they must enter their corporate credentials to “confirm their employee status”. These credentials, of course, are the ultimate goal of the phishing attack.

How to protect employee credentials from phishing

Of course, employees should be warned about the existence of this scheme — for instance, by sharing a link to our collection of posts on the red flags of phishing. But in reality, the issue isn’t with any one specific service — it’s about the overall cybersecurity culture within a company. Workflow processes need to be clearly defined so that every employee understands which tools the company actually uses and which it doesn’t. It might make sense to maintain a public corporate document listing authorized services and the people or departments responsible for them. This gives employees a way to verify if that invitation, task, or notification is the real deal. Additionally, it never hurts to remind everyone that corporate credentials should only be entered on internal corporate resources. To automate the training process and keep your team up to speed on modern cyberthreats, you can use a dedicated tool like the Kaspersky Automated Security Awareness Platform.

Beyond that, as usual, we recommend minimizing the number of potentially dangerous emails hitting employee inboxes by using a specialized mail gateway security solution. It’s also vital to equip all web-connected workstations with security software. Even if an attacker manages to trick an employee, the security product will block the attempt to visit the phishing site — preventing corporate credentials from leaking in the first place.

Every year, scammers cook up new ways to trick people, and 2025 was no exception. Over the past year, our anti-phishing system thwarted more than 554 million attempts to follow phishing links, while our Mail Anti-Virus blocked nearly 145 million malicious attachments. To top it off, almost 45% of all emails worldwide turned out to be spam. Below, we break down the most impressive phishing and spam schemes from last year. For the deep dive, you can read the full Spam and Phishing in 2025 report on Securelist.

Phishing for fun

Music lovers and cinephiles were prime targets for scammers in 2025. Bad actors went all out creating fake ticketing aggregators and spoofed versions of popular streaming services.

On these fake aggregator sites, users were offered “free” tickets to major concerts. The catch? You just had to pay a small “processing fee” or “shipping cost”. Naturally, the only thing being delivered was your hard-earned cash straight into a scammer’s pocket.

With streaming services, the hustle went like this: users received a tempting offer to, say, migrate their Spotify playlists to YouTube by entering their Spotify credentials. Alternatively, they were invited to vote for their favorite artist in a chart — an opportunity most fans find hard to pass up. To add a coat of legitimacy, scammers name-dropped heavy hitters like Google and Spotify. The phishing form targeted multiple platforms at once — Facebook, Instagram, or email — requiring users to enter their credentials to vote hand over their accounts.

In Brazil, scammers took it a step further: they offered users the chance to earn money just by listening to and rating songs on a supposed Spotify partner service. During registration, users had to provide their ID for Pix (the Brazilian instant payment system), and then make a one-time “verification payment” of 19.9 Brazilian reals (about $4) to “confirm their identity”. This fee was, of course, a fraction of the promised “potential earnings”. The payment form looked incredibly authentic and requested additional personal data — likely to be harvested for future attacks.

The “cultural date” scheme turned out to be particularly inventive. After matching and some brief chatting on dating apps, a new “love interest” would invite the victim to a play or a movie and send a link to buy tickets. Once the “payment” went through, both the date and the ticketing site would vanish into thin air. A similar tactic was used to sell tickets for immersive escape rooms, which have surged in popularity lately; the page designs mirrored real sites to lower the user’s guard.

Phishing via messaging apps

The theft of Telegram and WhatsApp accounts became one of the year’s most widespread threats. Scammers have mastered the art of masking phishing as standard chat app activities, and have significantly expanded their geographical reach.

On Telegram, free Premium subscriptions remained the ultimate bait. While these phishing pages were previously only seen in Russian and English, 2025 saw a massive expansion into other languages. Victims would receive a message — often from a friend’s hijacked account — offering a “gift”. To activate it, the user had to log in to their Telegram account on the attacker’s site, which immediately led to another hijacked account.

Another common scheme involved celebrity giveaways. One specific attack, disguised as an NFT giveaway, stood out because it operated through a Telegram Mini App. For the average user, spotting a malicious Mini App is much harder than identifying a sketchy external URL.

Finally, the classic vote for my friend messenger scam evolved in 2025 to include prompts to vote for the “city’s best dentist” or “top operational leader” — unfortunately, just bait for account takeovers.

Another clever method for hijacking WhatsApp accounts was spotted in China, where phishing pages perfectly mimicked the actual WhatsApp interface. Victims were told that due to some alleged “illegal activity”, they needed to undergo “additional verification”, which — you guessed it — ended up with a stolen account.

Impersonating Government Services

Phishing that mimics government messages and portals is a “classic of the genre”, but in 2025, scammers added some new scripts to the playbook.

In Russia, vishing attacks targeting government service users picked up steam. Victims received emails claiming an unauthorized login to their account, and were urged to call a specific number to undergo a “security check”. To make it look legit, the emails were packed with fake technical details: IP addresses, device models, and timestamps of the alleged login. Scammers also sent out phony loan approval notifications: if the recipient hadn’t applied for a loan (which they hadn’t), they were prompted to call a fake support team. Once the panicked victim reached an “operator”, social engineering took center stage.

In Brazil, attackers hunted for taxpayer numbers (CPF numbers) by creating counterfeit government portals. Since this ID is the master key for accessing state services, national databases, and personal documents, a hijacked CPF is essentially a fast track to identity theft.

In Norway, scammers targeted people looking to renew their driver’s licenses. A site mimicking the Norwegian Public Roads Administration collected a mountain of personal data: everything from license plate numbers, full names, addresses, and phone numbers to the unique personal identification numbers assigned to every resident. For the cherry on top, drivers were asked to pay a “license replacement fee” of 1200 NOK (over US$125). The scammers walked away with personal data, credit card details, and cash. A literal triple-combo move!

Generally speaking, motorists are an attractive target: they clearly have money and a car and a fear of losing it. UK-based scammers played on this by sending out demands to urgently pay some overdue vehicle tax to avoid some unspecified “enforcement action”. This “act now!” urgency is a classic phishing trope designed to distract the victim from a sketchy URL or janky formatting.

Let us borrow your identity, please

In 2025, we saw a spike in phishing attacks revolving around Know Your Customer (KYC) checks. To boost security, many services now verify users via biometrics and government IDs. Scammers have learned to harvest this data by spoofing the pages of popular services that implement these checks.

What sets these attacks apart is that, in addition to standard personal info, phishers demand photos of IDs or the victim’s face — sometimes from multiple angles. This kind of full profile can later be sold on dark web marketplaces or used for identity theft. We took a deep dive into this process in our post, What happens to data stolen using phishing?

AI scammers

Naturally, scammers weren’t about to sit out the artificial intelligence boom. ChatGPT became a major lure: fraudsters built fake ChatGPT Plus subscription checkout pages, and offered “unique prompts” guaranteed to make you go viral on social media.

The “earn money with AI” scheme was particularly cynical. Scammers offered passive income from bets allegedly placed by ChatGPT: the bot does all the heavy lifting while the user just watches the cash roll in. Sounds like a dream, right? But to “catch” this opportunity, you had to act fast. A special price on this easy way to lose your money was valid for only 15 minutes from the moment you hit the page, leaving victims with no time to think twice.

Across the board, scammers are aggressively adopting AI. They’re leveraging deepfakes, automating high-quality website design, and generating polished copy for their email blasts. Even live calls with victims are becoming components of more complex schemes, which we detailed in our post, How phishers and scammers use AI.

Booby-trapped job openings

Someone looking for work is a prime target for bad actors. By dangling high-paying remote roles at major brands, phishers harvested applicants’ personal data — and sometimes even squeezed them for small “document processing fees” or “commissions”.

In more sophisticated setups, “employment agency” phishing sites would ask for the phone number linked to the user’s Telegram account during registration. To finish “signing up”, the victim had to enter a “confirmation code”, which was actually a Telegram authorization code. After entering it, the site kept pestering the applicant for more profile details — clearly a distraction to keep them from noticing the new login notification on their phone. To “verify the user”, the victim was told to wait 24 hours, giving the scammers, who already had a foot in the door, enough time to hijack the Telegram account permanently.

Hype is a lie (but a very convincing one)

As usual, scammers in 2025 were quick to jump on every trending headline, launching email campaigns at breakneck speed.

For instance, following the launch of $TRUMP meme coins by the U.S. President, scam blasts appeared promising free NFTs from “Trump Meme Coin” and “Trump Digital Trading Cards”. We’ve previously broken down exactly how meme coins work, and how to (not) lose your shirt on them.

The second the iPhone 17 Pro hit the market, it became the prize in countless fake surveys. After “winning”, users just had to provide their contact info and pay for shipping. Once those bank details were entered, the “winner” risked losing not just the shipping fee, but every cent in their account.

Riding the Ozempic wave, scammers flooded inboxes with offers for counterfeit versions of the drug, or sketchy “alternatives” that real pharmacists have never even heard of.

And during the BLACKPINK world tour, spammers pivoted to advertising “scooter suitcases just like the band uses”.

Even Jeff Bezos’s wedding in the summer of 2025 became fodder for “Nigerian” email scams. Users received messages purportedly from Bezos himself or his ex-wife, MacKenzie Scott. The emails promised massive sums in the name of charity or as “compensation” from Amazon.

How to stay safe

As you can see, scammers know no bounds when it comes to inventing new ways to separate you from your money and personal data — or even stealing your entire identity. These are just a few of the wildest examples from 2025; you can dive into the full analysis of the phishing and spam threat landscape over at Securelist. In the meantime, here are a few tips to keep you from becoming a victim. Be sure to share these with your friends and family — especially kids, teens, and older relatives. These groups are often the main targets in the scammers’ crosshairs.

1. Check the URL before entering any data. Even if the page looks pixel-perfect, the address bar can give the game away.
2. Don’t follow links in suspicious messages, even if they come from someone you know. Their account could easily have been hijacked.
3. Never share verification codes with anyone. These codes are the master keys to your digital life.
4. Enable two-factor authentication everywhere you can. It adds a crucial extra hurdle for hackers.
5. Be skeptical of “too good to be true” offers. Free iPhones, easy money, and gifts from strangers are almost always a trap. For a refresher, check out our post, Phishing 101: what to do if you get a phishing email.
6. Install robust protection on all your devices. Kaspersky Premium automatically blocks phishing sites, malicious attachments, and spam blasts before you even have a chance to click. Plus, our Kaspersky for Android app features a three-tier anti-phishing system that can sniff out and neutralize malicious links in any message from any app. Read more about it in our post, A new layer of anti-phishing security in Kaspersky for Android.

Brand, website, and corporate mailout impersonation is becoming an increasingly common technique used by cybercriminals. The World Intellectual Property Organization (WIPO) reported a spike in such incidents in 2025. While tech companies and consumer brands are the most frequent targets, every industry in every country is generally at risk. The only thing that changes is how the imposters exploit the fakes In practice, we typically see the following attack scenarios:

• Luring clients and customers to a fake website to harvest login credentials for the real online store, or to steal payment details for direct theft.
• Luring employees and business partners to a fake corporate login portal to acquire legitimate credentials for infiltrating the corporate network.
• Prompting clients and customers to contact the scammers under various pretexts: getting tech support, processing a refund, entering a prize giveaway, or claiming compensation for public events involving the brand. The goal is to then swindle the victims out of as much money as possible.
• Luring business partners and employees to specially crafted pages that mimic internal company systems, to get them to approve a payment or redirect a legitimate payment to the scammers.
• Prompting clients, business partners, and employees to download malware — most often an infostealer — disguised as corporate software from a fake company website.

The words “luring” and “prompting” here imply a whole toolbox of tactics: email, messages in chat apps, social media posts that look like official ads, lookalike websites promoted through SEO tools, and even paid ads.

These schemes all share two common features. First, the attackers exploit the organization’s brand, and strive to mimic its official website, domain name, and corporate style of emails, ads, and social media posts. And the forgery doesn’t have to be flawless — just convincing enough for at least some of business partners and customers. Second, while the organization and its online resources aren’t targeted directly, the impact on them is still significant.

Business damage from brand impersonation

When fakes are crafted to target employees, an attack can lead to direct financial loss. An employee might be persuaded to transfer company funds, or their credentials could be used to steal confidential information or launch a ransomware attack.

Attacks on customers don’t typically imply direct damage to the company’s coffers, but they cause substantial indirect harm in the following areas:

• Strain on customer support. Customers who “bought” a product on a fake site will likely bring their issues to the real customer support team. Convincing them that they never actually placed an order is tough, making each case a major time waster for multiple support agents.
• Reputational damage. Defrauded customers often blame the brand for failing to protect them from the scam, and also expect compensation. According to a European survey, around half of affected buyers expect payouts and may stop using the company’s services — often sharing their negative experience on social media. This is especially damaging if the victims include public figures or anyone with a large following.
• Unplanned response costs. Depending on the specifics and scale of an attack, an affected company might need digital forensics and incident response (DFIR) services, as well as consultants specializing in consumer law, intellectual property, cybersecurity, and crisis PR.
• Increased insurance premiums. Companies that insure businesses against cyber-incidents factor in fallout from brand impersonation. An increased risk profile may be reflected in a higher premium for a business.
• Degraded website performance and rising ad costs. If criminals run paid ads using a brand’s name, they siphon traffic away from its official site. Furthermore, if a company pays to advertise its site, the cost per click rises due to the increased competition. This is a particularly acute problem for IT companies selling online services, but it’s also relevant for retail brands.
• Long-term metric decline. This includes drops in sales volume, market share, and market capitalization. These are all consequences of lost trust from customers and business partners following major incidents.

Does insurance cover the damage?

Popular cyber-risk insurance policies typically only cover costs directly tied to incidents explicitly defined in the policy — think data loss, business interruption, IT system compromise, and the like. Fake domains and web pages don’t directly damage a company’s IT systems, so they’re usually not covered by standard insurance. Reputational losses and the act of impersonation itself are separate insurance risks, requiring expanded coverage for this scenario specifically.

Of the indirect losses we’ve listed above, standard insurance might cover DFIR expenses and, in some cases, extra customer support costs (if the situation is recognized as an insured event). Voluntary customer reimbursements, lost sales, and reputational damage are almost certainly not covered.

What to do if your company is attacked by clones

If you find out someone is using your brand’s name for fraud, it makes sense to do the following:

• Send clear, straightforward notifications to your customers explaining what happened, what measures are being taken, and how to verify the authenticity of official websites, emails, and other communications.
• Create a simple “trust center” page listing your official domains, social media accounts, app store links, and support contacts. Make it easy to find and keep it updated.
• Monitor new registrations of social media pages and domain names that contain your brand names to spot the clones before an attack kicks off.
• Follow a takedown procedure. This involves gathering evidence, filing complaints with domain registrars, hosting providers, and social media administrators, then tracking the status until the fakes are fully removed. For a complete and accurate record of violations, preserve URLs, screenshots, metadata, and the date and time of discovery. Ideally, also examine the source code of fake pages, as it might contain clues pointing to other components of the criminal operation.
• Add a simple customer reporting form for suspicious sites or messages to your official website and/or branded app. This helps you learn about problems early.
• Coordinate activities between your legal, cybersecurity, and marketing teams. This ensures a consistent, unified, and effective response.

How to defend against brand impersonation attacks

While the open nature of the internet and the specifics of these attacks make preventing them outright impossible, a business can stay on top of new fakes and have the tools ready to fight back.

• Continuously monitor for suspicious public activity using specialized monitoring services. The most obvious indicator is the registration of domains similar to your brand name, but there are others — like someone buying databases related to your organization on the dark web. Comprehensive monitoring of all platforms is best outsourced to a specialized service provider, such as Kaspersky Digital Footprint Intelligence (DFI).
• The quickest and simplest way to take down a fake website or social media profile is to file a trademark infringement complaint. Make sure your portfolio of registered trademarks is robust enough to file complaints under UDRP procedures before you need it.
• When you discover fakes, deploy UDRP procedures promptly to have the fake domains transferred or removed. For social media, follow the platform’s specific infringement procedure — easily found by searching for “[social media name] trademark infringement” (for example, “LinkedIn trademark infringement”). Transferring the domain to the legitimate owner is preferred over deletion, as it prevents scammers from simply re-registering it. Many continuous monitoring services, such as Kaspersky Digital Footprint Intelligence, also offer a rapid takedown service, filing complaints on the protected brand’s behalf.
• Act quickly to block fake domains on your corporate systems. This won’t protect partners or customers, but it’ll throw a wrench into attacks targeting your own employees.
• Consider proactively registering your company’s website name and common variations (for example, with and without hyphens) in all major top-level domains, such as .com, and local extensions. This helps protect partners and customers from common typos and simple copycat sites.

Our experts from the Global Research and Analysis Team (GReAT) have investigated a new wave of targeted emails from the ForumTroll APT group. Whereas previously their malicious emails were sent to public addresses of organizations, this time the attackers have targeted specific individuals — scientists from Russian universities and other organizations specializing in political science, international relations, and global economics. The purpose of the campaign was to infect victims’ computers with malware to gain remote access thereto.

What the malicious email looks like

The attackers sent the emails from the address support@e-library{.}wiki, which imitates the address of the scientific electronic library eLibrary (its real domain is elibrary.ru). The emails contained personalized links to a report on the plagiarism check of some material, which, according to the attackers’ plan, was supposed to be of interest to scientists.

In reality, the link downloaded an archive from the same e-library{.}wiki domain. Inside was a malicious .lnk file and a .Thumbs directory with some images that were apparently needed to bypass security technologies. The victim’s full name was used in the filenames of the archive and the malicious link-file.

In case the victim had doubts about the legitimacy of the email and visited the e-library{.}wiki page, they were shown a slightly outdated copy of the real website.

What happens if the victim clicks on the malicious link

If the scientist who received the email clicked on the file with the .lnk extension, a malicious PowerShell script was executed on their computer, triggering a chain of infection. As a result, the attackers installed a commercial framework Tuoni for red teams on the attacked machine, providing the attackers with remote access and other opportunities for further compromising the system. In addition, the malware used COM Hijacking to achieve persistency, and downloaded and displayed a decoy PDF file, the name of which also included the victim’s full name. The file itself, however, was not personalized — it was a rather vague report in the format of one of the Russian plagiarism detection systems.

Interestingly, if the victim tried to open the malicious link from a device running on a system that didn’t support PowerShell, they were prompted to try again from a Windows computer. A more detailed technical analysis of the attack, along with indicators of compromise, can be found in a post on the Securelist website.

How to stay safe

The malware used in this attack is successfully detected and blocked by Kaspersky’s security products. We recommend installing a reliable security solution not only on all devices used by employees to access the internet, but also on the organization's mail gateway, which can stop most threats delivered via email before they reach an employee’s device.