How tech is rewiring romance: dating apps, AI relationships, and emoji | Kaspersky official blog
With both spring and St. Valentineβs Day just around the corner, love is in the air β but weβre going to look at it through the lens of ultra-modern high-technology. Today, weβre diving into how technology is reshaping our romantic ideals and even the language we use to flirt. And, of course, weβll throw in some non-obvious tips to make sure you donβt end up as a casualty of the modern-day love game.
New languages of love
Ever received your fifth video e-card of the day from an older relative and thought, βMake it stopβ? Or do you feel like a period at the end of a sentence is a sign of passive aggression? In the world of messaging, different social and age groups speak their own digital dialects, and things often get lost in translation.
This is especially obvious in how Gen Z and Gen Alpha use emojis. For them, the Loudly Crying Face π often doesnβt mean sadness β it means laughter, shock, or obsession. Meanwhile, the Heart Eyes emoji might be used for irony rather than romance: βLost my wallet on the way home πππβ. Some double meanings have already become universal, like π₯ for approval/praise, or π forβ¦ well, surely you know that by nowβ¦ right?!Β π
Still, the ambiguity of these symbols doesnβt stop folks from crafting entire sentences out of nothing but emoji. For instance, a declaration of love might look something like this:
π€«β€οΈπ«΅
Or hereβs an invitation to go on a date:
π«΅πΆβ‘οΈππΉππ·β
By the way, there are entire books written in emojis. Back in 2009, enthusiasts actually translated the entirety of Moby Dick into emojis. The translators had to get creative β even paying volunteers to vote on the most accurate combinations for every single sentence. Granted itβs not exactly a literary masterpiece β the emoji language has its limits, after all β but the experiment was pretty fascinating: they actually managed to convey the general plot.
This is what Emoji Dick β the translation of Herman Melvilleβs Moby Dick into emoji β looks like. Source
Unfortunately, putting together a definitive emoji dictionary or a formal style guide for texting is nearly impossible. There are just too many variables: age, context, personal interests, and social circles. Still, it never hurts to ask your friends and loved ones how they express tone and emotion in their messages. Fun fact: couples who use emojis regularly generally report feeling closer to one another.
However, if you are big into emojis, keep in mind that your writing style is surprisingly easy to spoof. Itβs easy for an attacker to run your messages or public posts through AI to clone your tone for social engineering attacks on your friends and family. So, if you get a frantic DM or a request for an urgent wire transfer that sounds exactly like your best friend, double-check it. Even if the vibe is spot on, stay skeptical. We took a deeper dive into spotting these deepfake scams in our post about the attack of the clones.
Dating an AI
Of course, in 2026, itβs impossible to ignore the topic of relationships with artificial intelligence; it feels like weβre closer than ever to the plot of the movie Her. Just 10 years ago, news about people dating robots sounded like sci-fi tropes or urban legends. Today, stories about teens caught up in romances with their favorite characters on Character AI, or full-blown wedding ceremonies with ChatGPT, barely elicit more than a nervous chuckle.
In 2017, the service Replika launched, allowing users to create a virtual friend or life partner powered by AI. Its founder, Eugenia Kuyda β a Russian native living in San Francisco since 2010 β built the chatbot after her friend was tragically killed by a car in 2015, leaving her with nothing but their chat logs. What started as a bot created to help her process her grief was eventually released to her friends and then the general public. It turned out that a lot of people were craving that kind of connection.
Replika lets users customize a characterβs personality, interests, and appearance, after which they can text or even call them. A paid subscription unlocks the romantic relationship option, along with AI-generated photos and selfies, voice calls with roleplay, and the ability to hand-pick exactly what the character remembers from your conversations.
However, these interactions arenβt always harmless. In 2021, a Replika chatbot actually encouraged a user in his plot to assassinate Queen Elizabeth II. The man eventually attempted to break into Windsor Castle β an βadventureβ that ended in 2023 with a nine-year prison sentence. Following the scandal, the company had to overhaul its algorithms to stop the AI from egging on illegal behavior. The downside? According to many Replika devotees, the AI model lost its spark and became indifferent to users. After thousands of users revolted against the updated version, Replika was forced to cave and give longtime customers the option to roll back to the legacy chatbot version.
But sometimes, just chatting with a bot isnβt enough. There are entire online communities of people who actually marry their AI. Even professional wedding planners are getting in on the action. Last year, Yurina Noguchi, 32, βmarriedβ Klaus, an AI persona sheβd been chatting with on ChatGPT. The wedding featured a full ceremony with guests, the reading of vows, and even a photoshoot of the βhappy newlywedsβ.
Yurina Noguchi, 32, βmarriedβ Klaus, an AI character created by ChatGPT. Source
No matter how your relationship with a chatbot evolves, itβs vital to remember that generative neural networks donβt have feelings β even if they try their hardest to fulfill every request, agree with you, and do everything it can to βpleaseβ you. Whatβs more, AI isnβt capable of independent thought (at least not yet). Itβs simply calculating the most statistically probable and acceptable sequence of words to serve up in response to your prompt.
Love by design: dating algorithms
Those who arenβt ready to tie the knot with a bot arenβt exactly having an easy time either: in todayβs world, face-to-face interactions are dwindling every year. Modern love requires modern tech! And while youβve definitely heard the usual grumbling, βBack in the day, people fell in love for real. These days itβs all about swiping left or right!β Statistics tell a different story. Roughly 16% of couples worldwide say they met online, and in some countries that number climbs to as high as 51%.
That said, dating apps like Tinder spark some seriously mixed emotions. The internet is practically overflowing with articles and videos claiming these apps are killing romance and making everyone lonely. But what does the research say?
In 2025, scientists conducted a meta-analysis of studies investigating how dating apps impact usersβ wellbeing, body image, and mental health. Half of the studies focused exclusively on men, while the other half included both men and women. Here are the results: 86% of respondents linked negative body image to their use of dating apps! The analysis also showed that in nearly one out of every two cases, dating app usage correlated with a decline in mental health and overall wellbeing.
Other researchers noted that depression levels are lower among those who steer clear of dating apps. Meanwhile, users who already struggled with loneliness or anxiety often develop a dependency on online dating; they donβt just log on for potential relationships, but for the hits of dopamine from likes, matches, and the endless scroll of profiles.
However, the issue might not just be the algorithms β it could be our expectations. Many are convinced that βsparksβ must fly on the very first date, and that everyone has a βsoulmateβ waiting for them somewhere out there. In reality, these romanticized ideals only surfaced during the Romantic era as a rebuttal to Enlightenment rationalism, where marriages of convenience were the norm.
Itβs also worth noting that the romantic view of love didnβt just appear out of thin air: the Romantics, much like many of our contemporaries, were skeptical of rapid technological progress, industrialization, and urbanization. To them, βtrue loveβ seemed fundamentally incompatible with cold machinery and smog-choked cities. Itβs no coincidence, after all, that Anna Karenina meets her end under the wheels of a train.
Fast forward to today, and many feel like algorithms are increasingly pulling the strings of our decision-making. However, that doesnβt mean online dating is a lost cause; researchers have yet to reach a consensus on exactly how long-lasting or successful internet-born relationships really are. The bottom line: donβt panic, just make sure your digital networking stays safe!
How to stay safe while dating online
So, youβve decided to hack Cupid and signed up for a dating app. What could possibly go wrong?
Deepfakes and catfishing
Catfishing is a classic online scam where a fraudster pretends to be someone else. It used to be that catfishers just stole photos and life stories from real people, but nowadays theyβre increasingly pivoting to generative models. Some AIs can churn out incredibly realistic photos of people who donβt even exist, and whipping up a backstory is a piece of cake β or should we say, a piece of prompt. By the way, that βverified accountβ checkmark isnβt a silver bullet; sometimes AI manages to trick identity verification systems too.
To verify that youβre talking to a real human, try asking for a video call or doing a reverse image search on their photos. If you want to level up your detection skills, check out our three posts on how to spot fakes: from photos and audio recordings to real-time deepfake video β like the kind used in live video chats.
Phishing and scams
Picture this: youβve been hitting it off with a new connection for a while, and then, totally out of the blue, they drop a suspicious link and ask you to follow it. Maybe they want you to βhelp pick out seatsβ or βbuy movie ticketsβ. Even if you feel like youβve built up a real bond, thereβs a chance your match is a scammer (or just a bot), and the link is malicious.
Telling you to βnever click a malicious linkβ is pretty useless advice β itβs not like they come with a warning label. Instead, try this: to make sure your browsing stays safe, use a Kaspersky PremiumΒ that automatically blocks phishing attempts and keeps you off sketchy sites.
Keep in mind that thereβs an even more sophisticated scheme out there known as βPig Butcheringβ. In these cases, the scammer might chat with the victim for weeks or even months. Sadly, it ends badly: after lulling the victim into a false sense of security through friendly or romantic banter, the scammer casually nudges them toward a βcanβt-miss crypto investmentβ β and then vanishes along with the βinvestedβ funds.
Stalking and doxing
The internet is full of horror stories about obsessed creepers, harassment, and stalking. Thatβs exactly why posting photos that reveal where you live or work β or telling strangers about your favorite local hangouts β is a bad move. Weβve previously covered how to avoid becoming a victim of doxing (the gathering and public release of your personal info without your consent). Your first step is to lock down the privacy settings on all your social media and apps using our free Privacy CheckerΒ tool.
We also recommend stripping metadata from your photos and videos before you post or send them; many sites and apps donβt do this for you. Metadata can allow anyone who downloads your photo to pinpoint the exact coordinates of where it was taken.
Finally, donβt forget about your physical safety. Before heading out on a date, itβs a smart move to share your live geolocation, and set up a safe word or a code phrase with a trusted friend to signal if things start feeling off.
Sextortion and nudes
We donβt recommend ever sending intimate photos to strangers. Honestly, we donβt even recommend sending them to people you do know β you never know how things might go sideways down the road. But if a conversation has already headed in that direction, suggest moving it to an app with end-to-end encryption that supports self-destructing messages (like βdelete after viewingβ). Telegramβs Secret Chats are great for this (plus β they block screenshots!), as are other secure messengers. If you do find yourself in a bad spot, check out our posts on what to do if youβre a victim of sextortion and how to get leaked nudes removed from the internet.
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