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How tech is rewiring romance: dating apps, AI relationships, and emoji | Kaspersky official blog

13 February 2026 at 09:39

With both spring and St. Valentine’s Day just around the corner, love is in the air — but we’re going to look at it through the lens of ultra-modern high-technology. Today, we’re diving into how technology is reshaping our romantic ideals and even the language we use to flirt. And, of course, we’ll throw in some non-obvious tips to make sure you don’t end up as a casualty of the modern-day love game.

New languages of love

Ever received your fifth video e-card of the day from an older relative and thought, “Make it stop”? Or do you feel like a period at the end of a sentence is a sign of passive aggression? In the world of messaging, different social and age groups speak their own digital dialects, and things often get lost in translation.

This is especially obvious in how Gen Z and Gen Alpha use emojis. For them, the Loudly Crying Face 😭 often doesn’t mean sadness — it means laughter, shock, or obsession. Meanwhile, the Heart Eyes emoji might be used for irony rather than romance: “Lost my wallet on the way home 😍😍😍”. Some double meanings have already become universal, like 🔥 for approval/praise, or 🍆 for… well, surely you know that by now… right?! 😭

Still, the ambiguity of these symbols doesn’t stop folks from crafting entire sentences out of nothing but emoji. For instance, a declaration of love might look something like this:

🤫❤️🫵

Or here’s an invitation to go on a date:

🫵🚶➡️💋🌹🍝🍷❓

By the way, there are entire books written in emojis. Back in 2009, enthusiasts actually translated the entirety of Moby Dick into emojis. The translators had to get creative — even paying volunteers to vote on the most accurate combinations for every single sentence. Granted it’s not exactly a literary masterpiece — the emoji language has its limits, after all — but the experiment was pretty fascinating: they actually managed to convey the general plot.

This is what Emoji Dick — the translation of Herman Melville's Moby Dick into emoji — looks like

This is what Emoji Dick — the translation of Herman Melville’s Moby Dick into emoji — looks like. Source

Unfortunately, putting together a definitive emoji dictionary or a formal style guide for texting is nearly impossible. There are just too many variables: age, context, personal interests, and social circles. Still, it never hurts to ask your friends and loved ones how they express tone and emotion in their messages. Fun fact: couples who use emojis regularly generally report feeling closer to one another.

However, if you are big into emojis, keep in mind that your writing style is surprisingly easy to spoof. It’s easy for an attacker to run your messages or public posts through AI to clone your tone for social engineering attacks on your friends and family. So, if you get a frantic DM or a request for an urgent wire transfer that sounds exactly like your best friend, double-check it. Even if the vibe is spot on, stay skeptical. We took a deeper dive into spotting these deepfake scams in our post about the attack of the clones.

Dating an AI

Of course, in 2026, it’s impossible to ignore the topic of relationships with artificial intelligence; it feels like we’re closer than ever to the plot of the movie Her. Just 10 years ago, news about people dating robots sounded like sci-fi tropes or urban legends. Today, stories about teens caught up in romances with their favorite characters on Character AI, or full-blown wedding ceremonies with ChatGPT, barely elicit more than a nervous chuckle.

In 2017, the service Replika launched, allowing users to create a virtual friend or life partner powered by AI. Its founder, Eugenia Kuyda — a Russian native living in San Francisco since 2010 — built the chatbot after her friend was tragically killed by a car in 2015, leaving her with nothing but their chat logs. What started as a bot created to help her process her grief was eventually released to her friends and then the general public. It turned out that a lot of people were craving that kind of connection.

Replika lets users customize a character’s personality, interests, and appearance, after which they can text or even call them. A paid subscription unlocks the romantic relationship option, along with AI-generated photos and selfies, voice calls with roleplay, and the ability to hand-pick exactly what the character remembers from your conversations.

However, these interactions aren’t always harmless. In 2021, a Replika chatbot actually encouraged a user in his plot to assassinate Queen Elizabeth II. The man eventually attempted to break into Windsor Castle — an “adventure” that ended in 2023 with a nine-year prison sentence. Following the scandal, the company had to overhaul its algorithms to stop the AI from egging on illegal behavior. The downside? According to many Replika devotees, the AI model lost its spark and became indifferent to users. After thousands of users revolted against the updated version, Replika was forced to cave and give longtime customers the option to roll back to the legacy chatbot version.

But sometimes, just chatting with a bot isn’t enough. There are entire online communities of people who actually marry their AI. Even professional wedding planners are getting in on the action. Last year, Yurina Noguchi, 32, “married” Klaus, an AI persona she’d been chatting with on ChatGPT. The wedding featured a full ceremony with guests, the reading of vows, and even a photoshoot of the “happy newlyweds”.

A Japanese woman, 32 "married" ChatGPT

Yurina Noguchi, 32, “married” Klaus, an AI character created by ChatGPT. Source

No matter how your relationship with a chatbot evolves, it’s vital to remember that generative neural networks don’t have feelings — even if they try their hardest to fulfill every request, agree with you, and do everything it can to “please” you. What’s more, AI isn’t capable of independent thought (at least not yet). It’s simply calculating the most statistically probable and acceptable sequence of words to serve up in response to your prompt.

Love by design: dating algorithms

Those who aren’t ready to tie the knot with a bot aren’t exactly having an easy time either: in today’s world, face-to-face interactions are dwindling every year. Modern love requires modern tech! And while you’ve definitely heard the usual grumbling, “Back in the day, people fell in love for real. These days it’s all about swiping left or right!” Statistics tell a different story. Roughly 16% of couples worldwide say they met online, and in some countries that number climbs to as high as 51%.

That said, dating apps like Tinder spark some seriously mixed emotions. The internet is practically overflowing with articles and videos claiming these apps are killing romance and making everyone lonely. But what does the research say?

In 2025, scientists conducted a meta-analysis of studies investigating how dating apps impact users’ wellbeing, body image, and mental health. Half of the studies focused exclusively on men, while the other half included both men and women. Here are the results: 86% of respondents linked negative body image to their use of dating apps! The analysis also showed that in nearly one out of every two cases, dating app usage correlated with a decline in mental health and overall wellbeing.

Other researchers noted that depression levels are lower among those who steer clear of dating apps. Meanwhile, users who already struggled with loneliness or anxiety often develop a dependency on online dating; they don’t just log on for potential relationships, but for the hits of dopamine from likes, matches, and the endless scroll of profiles.

However, the issue might not just be the algorithms — it could be our expectations. Many are convinced that “sparks” must fly on the very first date, and that everyone has a “soulmate” waiting for them somewhere out there. In reality, these romanticized ideals only surfaced during the Romantic era as a rebuttal to Enlightenment rationalism, where marriages of convenience were the norm.

It’s also worth noting that the romantic view of love didn’t just appear out of thin air: the Romantics, much like many of our contemporaries, were skeptical of rapid technological progress, industrialization, and urbanization. To them, “true love” seemed fundamentally incompatible with cold machinery and smog-choked cities. It’s no coincidence, after all, that Anna Karenina meets her end under the wheels of a train.

Fast forward to today, and many feel like algorithms are increasingly pulling the strings of our decision-making. However, that doesn’t mean online dating is a lost cause; researchers have yet to reach a consensus on exactly how long-lasting or successful internet-born relationships really are. The bottom line: don’t panic, just make sure your digital networking stays safe!

How to stay safe while dating online

So, you’ve decided to hack Cupid and signed up for a dating app. What could possibly go wrong?

Deepfakes and catfishing

Catfishing is a classic online scam where a fraudster pretends to be someone else. It used to be that catfishers just stole photos and life stories from real people, but nowadays they’re increasingly pivoting to generative models. Some AIs can churn out incredibly realistic photos of people who don’t even exist, and whipping up a backstory is a piece of cake — or should we say, a piece of prompt. By the way, that “verified account” checkmark isn’t a silver bullet; sometimes AI manages to trick identity verification systems too.

To verify that you’re talking to a real human, try asking for a video call or doing a reverse image search on their photos. If you want to level up your detection skills, check out our three posts on how to spot fakes: from photos and audio recordings to real-time deepfake video — like the kind used in live video chats.

Phishing and scams

Picture this: you’ve been hitting it off with a new connection for a while, and then, totally out of the blue, they drop a suspicious link and ask you to follow it. Maybe they want you to “help pick out seats” or “buy movie tickets”. Even if you feel like you’ve built up a real bond, there’s a chance your match is a scammer (or just a bot), and the link is malicious.

Telling you to “never click a malicious link” is pretty useless advice — it’s not like they come with a warning label. Instead, try this: to make sure your browsing stays safe, use a Kaspersky Premium that automatically blocks phishing attempts and keeps you off sketchy sites.

Keep in mind that there’s an even more sophisticated scheme out there known as “Pig Butchering”. In these cases, the scammer might chat with the victim for weeks or even months. Sadly, it ends badly: after lulling the victim into a false sense of security through friendly or romantic banter, the scammer casually nudges them toward a “can’t-miss crypto investment” — and then vanishes along with the “invested” funds.

Stalking and doxing

The internet is full of horror stories about obsessed creepers, harassment, and stalking. That’s exactly why posting photos that reveal where you live or work — or telling strangers about your favorite local hangouts — is a bad move. We’ve previously covered how to avoid becoming a victim of doxing (the gathering and public release of your personal info without your consent). Your first step is to lock down the privacy settings on all your social media and apps using our free Privacy Checker tool.

We also recommend stripping metadata from your photos and videos before you post or send them; many sites and apps don’t do this for you. Metadata can allow anyone who downloads your photo to pinpoint the exact coordinates of where it was taken.

Finally, don’t forget about your physical safety. Before heading out on a date, it’s a smart move to share your live geolocation, and set up a safe word or a code phrase with a trusted friend to signal if things start feeling off.

Sextortion and nudes

We don’t recommend ever sending intimate photos to strangers. Honestly, we don’t even recommend sending them to people you do know — you never know how things might go sideways down the road. But if a conversation has already headed in that direction, suggest moving it to an app with end-to-end encryption that supports self-destructing messages (like “delete after viewing”). Telegram’s Secret Chats are great for this (plus — they block screenshots!), as are other secure messengers. If you do find yourself in a bad spot, check out our posts on what to do if you’re a victim of sextortion and how to get leaked nudes removed from the internet.

More on love, security (and robots):

Drones to Diplomas: How Russia’s Largest Private University is Linked to a $25M Essay Mill

6 December 2025 at 15:45

A sprawling academic cheating network turbocharged by Google Ads that has generated nearly $25 million in revenue has curious ties to a Kremlin-connected oligarch whose Russian university builds drones for Russia’s war against Ukraine.

The Nerdify homepage.

The link between essay mills and Russian attack drones might seem improbable, but understanding it begins with a simple question: How does a human-intensive academic cheating service stay relevant in an era when students can simply ask AI to write their term papers? The answer – recasting the business as an AI company – is just the latest chapter in a story of many rebrands that link the operation to Russia’s largest private university.

Search in Google for any terms related to academic cheating services — e.g., “help with exam online” or “term paper online” — and you’re likely to encounter websites with the words “nerd” or “geek” in them, such as thenerdify[.]com and geekly-hub[.]com. With a simple request sent via text message, you can hire their tutors to help with any assignment.

These nerdy and geeky-branded websites frequently cite their “honor code,” which emphasizes they do not condone academic cheating, will not write your term papers for you, and will only offer support and advice for customers. But according to This Isn’t Fine, a Substack blog about contract cheating and essay mills, the Nerdify brand of websites will happily ignore that mantra.

“We tested the quick SMS for a price quote,” wrote This Isn’t Fine author Joseph Thibault. “The honor code references and platitudes apparently stop at the website. Within three minutes, we confirmed that a full three-page, plagiarism- and AI-free MLA formatted Argumentative essay could be ours for the low price of $141.”

A screenshot from Joseph Thibault’s Substack post shows him purchasing a 3-page paper with the Nerdify service.

Google prohibits ads that “enable dishonest behavior.” Yet, a sprawling global essay and homework cheating network run under the Nerdy brands has quietly bought its way to the top of Google searches – booking revenues of almost $25 million through a maze of companies in Cyprus, Malta and Hong Kong, while pitching “tutoring” that delivers finished work that students can turn in.

When one Nerdy-related Google Ads account got shut down, the group behind the company would form a new entity with a front-person (typically a young Ukrainian woman), start a new ads account along with a new website and domain name (usually with “nerdy” in the brand), and resume running Google ads for the same set of keywords.

UK companies belonging to the group that have been shut down by Google Ads since Jan 2025 include:

Proglobal Solutions LTD (advertised nerdifyit[.]com);
AW Tech Limited (advertised thenerdify[.]com);
Geekly Solutions Ltd (advertised geekly-hub[.]com).

Currently active Google Ads accounts for the Nerdify brands include:

-OK Marketing LTD (advertising geekly-hub[.]net⁩), formed in the name of Olha Karpenko, a young Ukrainian woman;
Two Sigma Solutions LTD (advertising litero[.]ai), formed in the name of Olekszij (Alexey) Pokatilo.

Google’s Ads Transparency page for current Nerdify advertiser OK Marketing LTD.

Mr. Pokatilo has been in the essay-writing business since at least 2009, operating a paper-mill enterprise called Livingston Research alongside Alexander Korsukov, who is listed as an owner. According to a lengthy account from a former employee, Livingston Research mainly farmed its writing tasks out to low-cost workers from Kenya, Philippines, Pakistan, Russia and Ukraine.

Pokatilo moved from Ukraine to the United Kingdom in Sept. 2015 and co-founded a company called Awesome Technologies, which pitched itself as a way for people to outsource tasks by sending a text message to the service’s assistants.

The other co-founder of Awesome Technologies is 36-year-old Filip Perkon, a Swedish man living in London who touts himself as a serial entrepreneur and investor. Years before starting Awesome together, Perkon and Pokatilo co-founded a student group called Russian Business Week while the two were classmates at the London School of Economics. According to the Bulgarian investigative journalist Christo Grozev, Perkon’s birth certificate was issued by the Soviet Embassy in Sweden.

Alexey Pokatilo (left) and Filip Perkon at a Facebook event for startups in San Francisco in mid-2015.

Around the time Perkon and Pokatilo launched Awesome Technologies, Perkon was building a social media propaganda tool called the Russian Diplomatic Online Club, which Perkon said would “turbo-charge” Russian messaging online. The club’s newsletter urged subscribers to install in their Twitter accounts a third-party app called Tweetsquad that would retweet Kremlin messaging on the social media platform.

Perkon was praised by the Russian Embassy in London for his efforts: During the contentious Brexit vote that ultimately led to the United Kingdom leaving the European Union, the Russian embassy in London used this spam tweeting tool to auto-retweet the Russian ambassador’s posts from supporters’ accounts.

Neither Mr. Perkon nor Mr. Pokatilo replied to requests for comment.

A review of corporations tied to Mr. Perkon as indexed by the business research service North Data finds he holds or held director positions in several U.K. subsidiaries of Synergy University, Russia’s largest private education provider. Synergy has more than 35,000 students, and sells T-shirts with patriotic slogans such as “Crimea is Ours,” and “The Russian Empire — Reloaded.”

The president of Synergy University is Vadim Lobov, a Kremlin insider whose headquarters on the outskirts of Moscow reportedly features a wall-sized portrait of Russian President Vladimir Putin in the pop-art style of Andy Warhol. For a number of years, Lobov and Perkon co-produced a cross-cultural event in the U.K. called Russian Film Week.

Synergy President Vadim Lobov and Filip Perkon, speaking at a press conference for Russian Film Week, a cross-cultural event in the U.K. co-produced by both men.

Mr. Lobov was one of 11 individuals reportedly hand-picked by the convicted Russian spy Marina Butina to attend the 2017 National Prayer Breakfast held in Washington D.C. just two weeks after President Trump’s first inauguration.

While Synergy University promotes itself as Russia’s largest private educational institution, hundreds of international students tell a different story. Online reviews from students paint a picture of unkept promises: Prospective students from Nigeria, Kenya, Ghana, and other nations paying thousands in advance fees for promised study visas to Russia, only to have their applications denied with no refunds offered.

“My experience with Synergy University has been nothing short of heartbreaking,” reads one such account. “When I first discovered the school, their representative was extremely responsive and eager to assist. He communicated frequently and made me believe I was in safe hands. However, after paying my hard-earned tuition fees, my visa was denied. It’s been over 9 months since that denial, and despite their promises, I have received no refund whatsoever. My messages are now ignored, and the same representative who once replied instantly no longer responds at all. Synergy University, how can an institution in Europe feel comfortable exploiting the hopes of Africans who trust you with their life savings? This is not just unethical — it’s predatory.”

This pattern repeats across reviews by multilingual students from Pakistan, Nepal, India, and various African nations — all describing the same scheme: Attractive online marketing, promises of easy visa approval, upfront payment requirements, and then silence after visa denials.

Reddit discussions in r/Moscow and r/AskARussian are filled with warnings. “It’s a scam, a diploma mill,” writes one user. “They literally sell exams. There was an investigation on Rossiya-1 television showing students paying to pass tests.”

The Nerdify website’s “About Us” page says the company was co-founded by Pokatilo and an American named Brian Mellor. The latter identity seems to have been fabricated, or at least there is no evidence that a person with this name ever worked at Nerdify.

Rather, it appears that the SMS assistance company co-founded by Messrs. Pokatilo and Perkon (Awesome Technologies) fizzled out shortly after its creation, and that Nerdify soon adopted the process of accepting assignment requests via text message and routing them to freelance writers.

A closer look at an early “About Us” page for Nerdify in The Wayback Machine suggests that Mr. Perkon was the real co-founder of the company: The photo at the top of the page shows four people wearing Nerdify T-shirts seated around a table on a rooftop deck in San Francisco, and the man facing the camera is Perkon.

Filip Perkon, top right, is pictured wearing a Nerdify T-shirt in an archived copy of the company’s About Us page. Image: archive.org.

Where are they now? Pokatilo is currently running a startup called Litero.Ai, which appears to be an AI-based essay writing service. In July 2025, Mr. Pokatilo received pre-seed funding of $800,000 for Litero from an investment program backed by the venture capital firms AltaIR Capital, Yellow Rocks, Smart Partnership Capital, and I2BF Global Ventures.

Meanwhile, Filip Perkon is busy setting up toy rubber duck stores in Miami and in at least three locations in the United Kingdom. These “Duck World” shops market themselves as “the world’s largest duck store.”

This past week, Mr. Lobov was in India with Putin’s entourage on a charm tour with India’s Prime Minister Narendra Modi. Although Synergy is billed as an educational institution, a review of the company’s sprawling corporate footprint (via DNS) shows it also is assisting the Russian government in its war against Ukraine.

Synergy University President Vadim Lobov (right) pictured this week in India next to Natalia Popova, a Russian TV presenter known for her close ties to Putin’s family, particularly Putin’s daughter, who works with Popova at the education and culture-focused Innopraktika Foundation.

The website bpla.synergy[.]bot, for instance, says the company is involved in developing combat drones to aid Russian forces and to evade international sanctions on the supply and re-export of high-tech products.

A screenshot from the website of synergy,bot shows the company is actively engaged in building armed drones for the war in Ukraine.

KrebsOnSecurity would like to thank the anonymous researcher NatInfoSec for their assistance in this investigation.

Update, Dec. 8, 10:06 a.m. ET: Mr. Pokatilo responded to requests for comment after the publication of this story. Pokatilo said he has no relation to Synergy nor to Mr. Lobov, and that his work with Mr. Perkon ended with the dissolution of Awesome Technologies.

“I have had no involvement in any of his projects and business activities mentioned in the article and he has no involvement in Litero.ai,” Pokatilo said of Perkon.

Mr. Pokatilo said his new company Litero “does not provide contract cheating services and is built specifically to improve transparency and academic integrity in the age of universal use of AI by students.”

“I am Ukrainian,” he said in an email. “My close friends, colleagues, and some family members continue to live in Ukraine under the ongoing invasion. Any suggestion that I or my company may be connected in any way to Russia’s war efforts is deeply offensive on a personal level and harmful to the reputation of Litero.ai, a company where many team members are Ukrainian.”

Update, Dec. 11, 12:07 p.m. ET: Mr. Perkon responded to requests for comment after the publication of this story. Perkon said the photo of him in a Nerdify T-shirt (see screenshot above) was taken after a startup event in San Francisco, where he volunteered to act as a photo model to help friends with their project.

“I have no business or other relations to Nerdify or any other ventures in that space,” Mr. Perkon said in an email response. “As for Vadim Lobov, I worked for Venture Capital arm at Synergy until 2013 as well as his business school project in the UK, that didn’t get off the ground, so the company related to this was made dormant. Then Synergy kindly provided sponsorship for my Russian Film Week event that I created and ran until 2022 in the U.K., an event that became the biggest independent Russian film festival outside of Russia. Since the start of the Ukraine war in 2022 I closed the festival down.”

“I have had no business with Vadim Lobov since 2021 (the last film festival) and I don’t keep track of his endeavours,” Perkon continued. “As for Alexey Pokatilo, we are university friends. Our business relationship has ended after the concierge service Awesome Technologies didn’t work out, many years ago.”

Six Tips for Managing Penetration Test Data

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How to Install Cacti 1.1.10 on Ubuntu 16.04

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