Phishing campaigns have become significantly more sophisticated and convincing in recent years. Sender addresses are now nearly identical to the real deal, emails are flawlessly written, and users are called by their names. But what do you do when a suspicious email comes from a clearly legitimate email address?

Lately, phishers have been exploiting the Google AppSheet platform to set up email blasts that originate from an official Google-linked address. Following a successful attack, they walk away with their victims’ accounts and sensitive data.

In this post, we break down how this new data theft scheme works, and how to protect yourself from these sneaky phishing attacks.

Google is offering you a job. Or Coca-Cola. Or maybe Volvo. Or are they?

AppSheet is a Google service for building apps without any coding skills. It’s frequently used by small businesses to automate routine workflows. Unfortunately, it’s precisely this simplicity that makes AppSheet so attractive to cybercriminals. All it takes to pull off a phishing scam these days are a few dollars and an app quickly thrown together using pre-made commands and blocks.

The playbook for AppSheet phishing attacks is pretty run-of-the-mill. The victim receives an email on behalf of a major company — and these messages often begin by addressing the recipient by name. It appears the attackers are parsing leaked data to match names with specific email addresses.

Next, the attackers play on the recipient’s emotions — employing either stick or carrot. They might panic the victim with urgent warnings that demand immediate action — think “Your account will be disabled soon” or “Suspicious activity detected”. Alternatively, they lure them in with irresistible bait, like the promise of a verified badge or an interview invitation from a tech giant. These fake HR emails are engineered to give victims an immediate rush. They make it look like the recipient’s application was already fast-tracked and highly rated, teasing a job offer that could drop as early as tomorrow.

For most people, these messages don’t raise a single red flag. The email bypasses the spam folder completely, and the From field displays the exact name of the company they expect to see. Unfortunately, none of it means the email is authentic: attackers can put whatever they want in the display name. And let’s be honest: very few people actually stop to scrutinize the sender’s email address.

In AppSheet-based phishing campaigns, the sender is always the same: noreply{@}appsheet.com. But here’s the real kicker: that address is 100% legitimate. Because it’s tied directly to Google’s own infrastructure, there’s a good chance that standard anti-spam filters greenlight these emails without blinking.

Naturally, to secure that coveted interview or fix their account, the victim clicks the link — and then voluntarily hands over their entire digital identity on a copycat website: full name, address, phone number, etc. From there, the attackers can sell the harvested data on the dark web, or weaponize it for secondary, targeted attacks. To top it all off, the victim is redirected to a phishing login page, which allows the attackers to steal their accounts.

Here’s a step-by-step breakdown of how a victim goes from receiving a fake Google Careers portal email to having their account completely compromised:

Similar phishing campaigns are launched on behalf of other major tech brands — and the users who hand over their Apple account data risk losing not just their account but also control of all their Apple devices. The attackers might pressure the victim into signing out of their personal Apple ID, and in to a “corporate account” for verification — which is in reality an Apple account they own. The moment the victim does so, the criminals take complete remote control of the used device, often using Lost Mode to lock the victim out and hold their phone to ransom.

To make matters worse, attackers don’t always drop a malicious link in the initial email. Instead, they play the long game — hooking the target into a conversation by asking them to reply and confirm their interest. This pretexting creates an illusion of chatting with a real recruiter. And this playbook isn’t reserved exclusively for Silicon Valley, either. Attackers frequently impersonate globally recognized household names, like Volvo or Coca-Cola. Of course, it’s highly unlikely that attackers want someone’s Coca-Cola account — if the user even has one to begin with. Most likely, the goal is to steal sensitive data or convince the user to log in to a phishing form using their Google/Apple/Facebook, etc. credentials.

Do you want to become Meta-verified?

Of course, “dream jobs” aren’t the only bait used. We’ve seen campaigns where “Facebook Support” reaches out to tell a user they’ve been deemed eligible for the prestigious Meta Verified badge — a blue checkmark normally reserved for top-tier celebrities and global brands. To secure the coveted blue checkmark, the victim is directed to a phishing page where they’re asked to complete an identity form — before handing over the ultimate prize: their Facebook username and password. And it’s all in the name of security, naturally!

These spoofed sites are created in a wide variety of languages, and tailored to users in different countries. Below is the Dutch version.

In other campaigns, attackers abuse Google’s AppSheet to weaponize sheer panic, trying to unsettle the user with claims that they’ve violated Meta’s intellectual property policy — and threatening to permanently close their Facebook account. To appeal, the victim must click a link to… a phishing site, provide their personal information, and, of course, enter their Facebook username and password.

How to spot phishing and protect your accounts

Sadly, phishing attacks are becoming increasingly sophisticated, with attackers routinely hijacking the reputation of legitimate services and domains. Here’s how to keep from falling into their traps, and safeguard your data:

• Remember: not all phishing emails end up in the spam folder. Standard spam filters in email clients often fail to detect advanced attacks — and the AppSheet case is a prime example. To avoid accidentally taking the bait, use Kaspersky Premium on all your devices. It intercepts phishing emails and instantly blocks links to spoof websites — even if the attacker is hiding behind a completely legitimate domain. Additionally, the Android version can detect malicious and phishing links in messages from any app.
• Check the email for odd typos. To keep their messages from setting off alarms, attackers frequently resort to sneakily inserting extra spaces or swapping out characters. Take this example from one of the emails we found: Fac eb o ok  S u ppo r t instead of Facebook Support.
• Before taking any action on a website, carefully check its domain name against the official address. Bad actors frequently create addresses that only appear to be the real thing until you look close enough. Install Kaspersky Premium to always be sure you don’t land on a spoofed site.
• Look at the sender’s address first, not just the display name. If an email claims to be from Google Careers, Apple HR, or Facebook Support, but the sender address points to AppSheet or another unrelated service, don’t even bother reading this message. That domain mismatch is a dead giveaway that you’re looking at a trap. Cross-reference email addresses with the ones listed on the companies’ official websites.
• Check for email signatures. For instance, all emails sent via AppSheet include a disclosure note at the very bottom. You are much more likely to receive a legitimate AppSheet notification from a small company or business, but definitely not from a tech giant. Major corporations typically use their own domains for their emails.
• Use a password manager. Even if you land on a spoofed site and try to enter your password, a reliable password manager will notify you about the domain mismatch and refuse to autofill your username and password.
• Don’t forget about two-factor authentication. If it’s enabled, just having your username and password won’t help the attackers access your account — they’ll also need a one-time code. However, they might still try to trick you into giving that up too, so be doubly careful whenever you enter two-factor authentication codes anywhere.
• Use passkeys instead of passwords whenever possible. This technology provides excellent protection against phishing: even if you visit a malicious site and try to sign in, the passkey won’t work on the spoofed domain. You can store and sync passkeys across different devices in Kaspersky Password Manager. Read our post on the subject to learn more about how passkeys work.

Phishing attacks are growing increasingly sophisticated. Here’s what else you should know about phishing:

• What happens to data stolen using phishing?
• Browser-in-the-browser attacks: from theory to reality
• Phishing and spam: the wildest campaigns of 2025
• Phishing in Telegram Mini Apps: what’s Habib’s papakha got to do with it?
• How phishers and scammers use AI

April 7 marks World Health Day. The theme for 2026 is “Together for health. Stand with science” — a call to join forces in the fight for evidence-based medicine and scientific progress. Many people view telehealth as one of the crowning achievements of this progress: you can basically get a doctor’s consultation in five minutes without ever leaving your couch. But there’s a catch…

Medical data sells on the black or gray markets for dozens of times more than credit card info or social media logins. Unlike a credit card, which you can just block and replace, you can’t exactly reset your medical history. Your name, birthday, address, phone number, insurance ID, diagnoses, test results, prescriptions, and treatment plans stay relevant for years. This is a goldmine for everything from targeted marketing to blackmail, fraud, or identity theft.

And with the rise of AI, the internet is now flooded with fake websites that claim to offer medical services but are actually designed to strip-mine confidential info from unsuspecting victims. Today, we’re diving into which medical details are at risk, why hackers want them, and how you can stop them in their tracks.

More valuable than credit cards

Scammers monetize stolen medical data both in bulk and through individual sales. Their first move is usually to extort a ransom from the companies they’ve successfully hacked. (In fact, back in 2024, 91% of malware-related healthcare data leaks in the U.S. were the result of ransomware attacks.) But later, the leaked data is then used for pinpointed, personal attacks. It allows hackers to build a medical profile of a victim — what meds they buy, how often, and what they take long-term — to then sell that info to big pharma or marketers, or to use it for targeted phishing scams like pitching a fake innovative treatment. They can even blackmail a patient over a sensitive diagnosis or use the info to fraudulently score prescriptions for controlled substances. On top of that, insurance companies are also hungry for this kind of data. They analyze these details to hike up insurance premiums for patients or, in some cases, refuse to provide coverage altogether. In short, there are plenty of ways they can use it against you.

How bad is it really?

The biggest medical data breach in history went down in February 2024, when the BlackCat hacking group broke into the systems of Change Healthcare. This is a division of UnitedHealth Group, which processes around 15 billion insurance transactions a year and acts as the financial middleman between patients, healthcare providers, and insurance companies.

For nine days, the attackers roamed freely through Change Healthcare’s internal systems, siphoning off six terabytes of confidential data before finally launching their ransomware. UnitedHealth was forced to completely yank Change Healthcare datacenters offline to stop the encryptor from spreading, and they ended up paying a 22-million-dollar ransom to the extortionists. The attack effectively paralyzed the U.S. healthcare system. The number of victims was revised three times: first 100 million, then 190 million, and the final tally hit a staggering 192.7 million people, with total damages estimated at 2.9 billion dollars. And the reason (on the Change Healthcare’s side) for this massive incident — which we broke down in detail in a separate post — was simply… a lack of two-factor authentication on a remote desktop access portal.

Before that, the mental health telehealth startup Cerebral embedded third-party tracking tools directly into its website and apps. As a result, the data of 3.2 million patients — including names, medical and prescription histories, and insurance info — leaked out to LinkedIn, Snapchat, and TikTok. The U.S. Federal Trade Commission slapped the company with a 7.1-million-dollar fine, and issued an unprecedented ban on using medical data for advertising purposes. By the way, that same startup also made the headlines for sending its clients promotional postcards without envelopes, displaying patient names and phrasing that made it easy for anyone to figure out their diagnosis.

Why telehealth is so vulnerable

Let’s take a look at the main weak spots in telehealth services.

• Ad trackers in medical apps. Trackers from Facebook, TikTok, Snapchat, and other tech giants are often baked right into telehealth platforms, leaking patient data to advertisers without users ever knowing.
• Unsecured communication channels. Sometimes doctors chat with patients through regular messaging apps instead of certified medical platforms. It’s convenient, sure, but it’s illegal for the clinic and totally unsafe for the patient.
• Platform vulnerabilities. Telemedicine platforms are prone to classic web attacks, such as SQL injections that let hackers dump entire patient databases, session hijacking, and data interception when connection encryption is weak or nonexistent.
• Poor staff training. Our research showed that 30% of doctors have dealt with compromised patient data specifically during telehealth sessions, and 42% of medical staff don’t actually understand how their patients’ data is being protected.
• Outdated medical devices. Many wearable medical gadgets (like heart monitors or blood pressure cuffs) use an old data transfer protocol called MQTT. It’s full of holes that could potentially allow hackers to steal sensitive info or even mess with how the device functions.

Spam and phishing in telehealth

Hackers aren’t the only ones interested in the medical field — spammers and scammers are all over it, too. They pitch “medical services” with deals that look way too good to be true, send out emails about supposed changes to your health insurance, or talk up “ancient Himalayan healing traditions”. Of course, all the links they send lead to suspicious websites offering dubious goods or services.

Should you land on such a phishing site, scammers will try to squeeze every bit of private info they can out of you: photos of your ID, insurance policy, prescriptions, and sometimes even… photos of body parts that supposedly need medical attention. From there, this data can be dumped and sold on the dark web — or used for blackmail, extortion, and follow-up phishing attacks. To learn more about how the underground data assembly line works, check out our post, What happens to data stolen using phishing?

As a rule of thumb, fake clinic sites usually skip the privacy policy section, and bombard you with “today only” deals that seem too good to be true. That said, with the help of AI, creating a professional-looking site that’s indistinguishable from the real thing is now a total breeze: you don’t even need design skills or fluency in the victim’s language. That’s exactly why we recommend using our comprehensive security suite — it’s designed to sniff out spam, scams and phishing, and warn you about fake websites before you land on them.

Safety tips for telehealth patients

• Set up a dedicated email address for medical services. If this address leaks because a clinic gets hacked, it makes it much harder for scammers to track the rest of your digital life.
• Avoid using Google, Apple, or social media sign-in for telehealth sites. Keeping things separate makes it way tougher to link your medical data to your personal accounts.
• Double-check which platform is being used for your consultation. If the clinic suggests a call or chat through a standard messaging app, that’s a red flag. A secure, encrypted patient portal provided by the clinic is significantly safer.
• Never send medical documents via chat apps or social media. Always upload lab results, scans, and records through the clinic’s official patient portal.
• Use a unique, complex password for every account. Your government portal, clinic login, and doctor-booking app should each have a separate password. Kaspersky Password Manager can generate and store all of them for you; it also regularly scans leak databases, and alerts you if any of your accounts are compromised.
• Turn on two-factor authentication. Do this first of all for government services and medical organizations. We recommend using an authenticator app rather than SMS codes: it’s more secure and totally anonymous. Kaspersky Password Manager can help you out here, too.
• Share only what’s necessary. Don’t feel obligated to fill out every optional field in medical apps or on websites. The less data a service stores, the less there is to leak.
• Be careful about sharing health info on social media or in chat apps. Scammers love to exploit people when they’re vulnerable. For instance, in 2024, hackers gained the trust of the XZ Utils developer who had publicly posted about burnout and depression. They convinced him to hand over control of his tool, which they then loaded with malicious code. Since XZ Utils is used in tons of Linux systems and affects OpenSSH (a protocol for remote server connections), the attack could have wrecked a huge chunk of the internet if it hadn’t been caught in time.
• Don’t install telehealth apps from unknown developers. Check the reviews and take a minute to skim the privacy policy — even major platforms might be sharing your data with third parties.
• Keep an eye on your medical records. Strange prescriptions, doctor visits you never made, or meds you’ve never heard of can all be signs that your account has been compromised.
• Configure and regularly update your health gadgets. Fitness trackers, blood pressure monitors, smart scales, and activity trackers all send data to the web. Improper settings or unpatched vulnerabilities are an open door for data breaches.

What else you need to know about protecting your health online:

• Brain drain: vulnerabilities in mental health apps
• Why data brokers build dossiers on you, and how to stop them doing so
• How chatting with a bot can lead to tragedy
• Privacy in reproductive health apps
• Five problems of telehealth

Every year, scammers cook up new ways to trick people, and 2025 was no exception. Over the past year, our anti-phishing system thwarted more than 554 million attempts to follow phishing links, while our Mail Anti-Virus blocked nearly 145 million malicious attachments. To top it off, almost 45% of all emails worldwide turned out to be spam. Below, we break down the most impressive phishing and spam schemes from last year. For the deep dive, you can read the full Spam and Phishing in 2025 report on Securelist.

Phishing for fun

Music lovers and cinephiles were prime targets for scammers in 2025. Bad actors went all out creating fake ticketing aggregators and spoofed versions of popular streaming services.

On these fake aggregator sites, users were offered “free” tickets to major concerts. The catch? You just had to pay a small “processing fee” or “shipping cost”. Naturally, the only thing being delivered was your hard-earned cash straight into a scammer’s pocket.

With streaming services, the hustle went like this: users received a tempting offer to, say, migrate their Spotify playlists to YouTube by entering their Spotify credentials. Alternatively, they were invited to vote for their favorite artist in a chart — an opportunity most fans find hard to pass up. To add a coat of legitimacy, scammers name-dropped heavy hitters like Google and Spotify. The phishing form targeted multiple platforms at once — Facebook, Instagram, or email — requiring users to enter their credentials to vote hand over their accounts.

In Brazil, scammers took it a step further: they offered users the chance to earn money just by listening to and rating songs on a supposed Spotify partner service. During registration, users had to provide their ID for Pix (the Brazilian instant payment system), and then make a one-time “verification payment” of 19.9 Brazilian reals (about $4) to “confirm their identity”. This fee was, of course, a fraction of the promised “potential earnings”. The payment form looked incredibly authentic and requested additional personal data — likely to be harvested for future attacks.

The “cultural date” scheme turned out to be particularly inventive. After matching and some brief chatting on dating apps, a new “love interest” would invite the victim to a play or a movie and send a link to buy tickets. Once the “payment” went through, both the date and the ticketing site would vanish into thin air. A similar tactic was used to sell tickets for immersive escape rooms, which have surged in popularity lately; the page designs mirrored real sites to lower the user’s guard.

Phishing via messaging apps

The theft of Telegram and WhatsApp accounts became one of the year’s most widespread threats. Scammers have mastered the art of masking phishing as standard chat app activities, and have significantly expanded their geographical reach.

On Telegram, free Premium subscriptions remained the ultimate bait. While these phishing pages were previously only seen in Russian and English, 2025 saw a massive expansion into other languages. Victims would receive a message — often from a friend’s hijacked account — offering a “gift”. To activate it, the user had to log in to their Telegram account on the attacker’s site, which immediately led to another hijacked account.

Another common scheme involved celebrity giveaways. One specific attack, disguised as an NFT giveaway, stood out because it operated through a Telegram Mini App. For the average user, spotting a malicious Mini App is much harder than identifying a sketchy external URL.

Finally, the classic vote for my friend messenger scam evolved in 2025 to include prompts to vote for the “city’s best dentist” or “top operational leader” — unfortunately, just bait for account takeovers.

Another clever method for hijacking WhatsApp accounts was spotted in China, where phishing pages perfectly mimicked the actual WhatsApp interface. Victims were told that due to some alleged “illegal activity”, they needed to undergo “additional verification”, which — you guessed it — ended up with a stolen account.

Impersonating Government Services

Phishing that mimics government messages and portals is a “classic of the genre”, but in 2025, scammers added some new scripts to the playbook.

In Russia, vishing attacks targeting government service users picked up steam. Victims received emails claiming an unauthorized login to their account, and were urged to call a specific number to undergo a “security check”. To make it look legit, the emails were packed with fake technical details: IP addresses, device models, and timestamps of the alleged login. Scammers also sent out phony loan approval notifications: if the recipient hadn’t applied for a loan (which they hadn’t), they were prompted to call a fake support team. Once the panicked victim reached an “operator”, social engineering took center stage.

In Brazil, attackers hunted for taxpayer numbers (CPF numbers) by creating counterfeit government portals. Since this ID is the master key for accessing state services, national databases, and personal documents, a hijacked CPF is essentially a fast track to identity theft.

In Norway, scammers targeted people looking to renew their driver’s licenses. A site mimicking the Norwegian Public Roads Administration collected a mountain of personal data: everything from license plate numbers, full names, addresses, and phone numbers to the unique personal identification numbers assigned to every resident. For the cherry on top, drivers were asked to pay a “license replacement fee” of 1200 NOK (over US$125). The scammers walked away with personal data, credit card details, and cash. A literal triple-combo move!

Generally speaking, motorists are an attractive target: they clearly have money and a car and a fear of losing it. UK-based scammers played on this by sending out demands to urgently pay some overdue vehicle tax to avoid some unspecified “enforcement action”. This “act now!” urgency is a classic phishing trope designed to distract the victim from a sketchy URL or janky formatting.

Let us borrow your identity, please

In 2025, we saw a spike in phishing attacks revolving around Know Your Customer (KYC) checks. To boost security, many services now verify users via biometrics and government IDs. Scammers have learned to harvest this data by spoofing the pages of popular services that implement these checks.

What sets these attacks apart is that, in addition to standard personal info, phishers demand photos of IDs or the victim’s face — sometimes from multiple angles. This kind of full profile can later be sold on dark web marketplaces or used for identity theft. We took a deep dive into this process in our post, What happens to data stolen using phishing?

AI scammers

Naturally, scammers weren’t about to sit out the artificial intelligence boom. ChatGPT became a major lure: fraudsters built fake ChatGPT Plus subscription checkout pages, and offered “unique prompts” guaranteed to make you go viral on social media.

The “earn money with AI” scheme was particularly cynical. Scammers offered passive income from bets allegedly placed by ChatGPT: the bot does all the heavy lifting while the user just watches the cash roll in. Sounds like a dream, right? But to “catch” this opportunity, you had to act fast. A special price on this easy way to lose your money was valid for only 15 minutes from the moment you hit the page, leaving victims with no time to think twice.

Across the board, scammers are aggressively adopting AI. They’re leveraging deepfakes, automating high-quality website design, and generating polished copy for their email blasts. Even live calls with victims are becoming components of more complex schemes, which we detailed in our post, How phishers and scammers use AI.

Booby-trapped job openings

Someone looking for work is a prime target for bad actors. By dangling high-paying remote roles at major brands, phishers harvested applicants’ personal data — and sometimes even squeezed them for small “document processing fees” or “commissions”.

In more sophisticated setups, “employment agency” phishing sites would ask for the phone number linked to the user’s Telegram account during registration. To finish “signing up”, the victim had to enter a “confirmation code”, which was actually a Telegram authorization code. After entering it, the site kept pestering the applicant for more profile details — clearly a distraction to keep them from noticing the new login notification on their phone. To “verify the user”, the victim was told to wait 24 hours, giving the scammers, who already had a foot in the door, enough time to hijack the Telegram account permanently.

Hype is a lie (but a very convincing one)

As usual, scammers in 2025 were quick to jump on every trending headline, launching email campaigns at breakneck speed.

For instance, following the launch of $TRUMP meme coins by the U.S. President, scam blasts appeared promising free NFTs from “Trump Meme Coin” and “Trump Digital Trading Cards”. We’ve previously broken down exactly how meme coins work, and how to (not) lose your shirt on them.

The second the iPhone 17 Pro hit the market, it became the prize in countless fake surveys. After “winning”, users just had to provide their contact info and pay for shipping. Once those bank details were entered, the “winner” risked losing not just the shipping fee, but every cent in their account.

Riding the Ozempic wave, scammers flooded inboxes with offers for counterfeit versions of the drug, or sketchy “alternatives” that real pharmacists have never even heard of.

And during the BLACKPINK world tour, spammers pivoted to advertising “scooter suitcases just like the band uses”.

Even Jeff Bezos’s wedding in the summer of 2025 became fodder for “Nigerian” email scams. Users received messages purportedly from Bezos himself or his ex-wife, MacKenzie Scott. The emails promised massive sums in the name of charity or as “compensation” from Amazon.

How to stay safe

As you can see, scammers know no bounds when it comes to inventing new ways to separate you from your money and personal data — or even stealing your entire identity. These are just a few of the wildest examples from 2025; you can dive into the full analysis of the phishing and spam threat landscape over at Securelist. In the meantime, here are a few tips to keep you from becoming a victim. Be sure to share these with your friends and family — especially kids, teens, and older relatives. These groups are often the main targets in the scammers’ crosshairs.

1. Check the URL before entering any data. Even if the page looks pixel-perfect, the address bar can give the game away.
2. Don’t follow links in suspicious messages, even if they come from someone you know. Their account could easily have been hijacked.
3. Never share verification codes with anyone. These codes are the master keys to your digital life.
4. Enable two-factor authentication everywhere you can. It adds a crucial extra hurdle for hackers.
5. Be skeptical of “too good to be true” offers. Free iPhones, easy money, and gifts from strangers are almost always a trap. For a refresher, check out our post, Phishing 101: what to do if you get a phishing email.
6. Install robust protection on all your devices. Kaspersky Premium automatically blocks phishing sites, malicious attachments, and spam blasts before you even have a chance to click. Plus, our Kaspersky for Android app features a three-tier anti-phishing system that can sniff out and neutralize malicious links in any message from any app. Read more about it in our post, A new layer of anti-phishing security in Kaspersky for Android.

In 2025, cybersecurity researchers discovered several open databases belonging to various AI image-generation tools. This fact alone makes you wonder just how much AI startups care about the privacy and security of their users’ data. But the nature of the content in these databases is far more alarming.

A large number of generated pictures in these databases were images of women in lingerie or fully nude. Some were clearly created from children’s photos, or intended to make adult women appear younger (and undressed). Finally, the most disturbing part: some pornographic images were generated from completely innocent photos of real people — likely taken from social media.

In this post, we’re talking about what sextortion is, and why AI tools mean anyone can become a victim. We detail the contents of these open databases, and give you advice on how to avoid becoming a victim of AI-era sextortion.

What is sextortion?

Online sexual extortion has become so common it’s earned its own global name: sextortion (a portmanteau of sex and extortion). We’ve already detailed its various types in our post, Fifty shades of sextortion. To recap, this form of blackmail involves threatening to publish intimate images or videos to coerce the victim into taking certain actions, or to extort money from them.

Previously, victims of sextortion were typically adult industry workers, or individuals who’d shared intimate content with an untrustworthy person.

However, the rapid advancement of artificial intelligence, particularly text-to-image technology, has fundamentally changed the game. Now, literally anyone who’s posted their most innocent photos publicly can become a victim of sextortion. This is because generative AI makes it possible to quickly, easily, and convincingly undress people in any digital image, or add a generated nude body to someone’s head in a matter of seconds.

Of course, this kind of fakery was possible before AI, but it required long hours of meticulous Photoshop work. Now, all you need is to describe the desired result in words.

To make matters worse, many generative AI services don’t bother much with protecting the content they’ve been used to create. As mentioned earlier, last year saw researchers discover at least three publicly accessible databases belonging to these services. This means the generated nudes within them were available not just to the user who’d created them, but to anyone on the internet.

How the AI image database leak was discovered

In October 2025, cybersecurity researcher Jeremiah Fowler uncovered an open database containing over a million AI-generated images and videos. According to the researcher, the overwhelming majority of this content was pornographic in nature. The database wasn’t encrypted or password-protected — meaning any internet user could access it.

The database’s name and watermarks on some images led Fowler to believe its source was the U.S.-based company SocialBook, which offers services for influencers and digital marketing services. The company’s website also provides access to tools for generating images and content using AI.

However, further analysis revealed that SocialBook itself wasn’t directly generating this content. Links within the service’s interface led to third-party products — the AI services MagicEdit and DreamPal — which were the tools used to create the images. These tools allowed users to generate pictures from text descriptions, edit uploaded photos, and perform various visual manipulations, including creating explicit content and face-swapping.

The leak was linked to these specific tools, and the database contained the product of their work, including AI-generated and AI-edited images. A portion of the images led the researcher to suspect they’d been uploaded to the AI as references for creating provocative imagery.

Fowler states that roughly 10,000 photos were being added to the database every single day. SocialBook denies any connection to the database. After the researcher informed the company of the leak, several pages on the SocialBook website that had previously mentioned MagicEdit and DreamPal became inaccessible and began returning errors.

Which services were the source of the leak?

Both services — MagicEdit and DreamPal — were initially marketed as tools for interactive, user-driven visual experimentation with images and art characters. Unfortunately, a significant portion of these capabilities were directly linked to creating sexualized content.

For example, MagicEdit offered a tool for AI-powered virtual clothing changes, as well as a set of styles that made images of women more revealing after processing — such as replacing everyday clothes with swimwear or lingerie. Its promotional materials promised to turn an ordinary look into a sexy one in seconds.

DreamPal, for its part, was initially positioned as an AI-powered role-playing chat, and was even more explicit about its adult-oriented positioning. The site offered to create an ideal AI girlfriend, with certain pages directly referencing erotic content. The FAQ also noted that filters for explicit content in chats were disabled so as not to limit users’ most intimate fantasies.

Both services have suspended operations. At the time of writing, the DreamPal website returned an error, while MagicEdit seemed available again. Their apps were removed from both the App Store and Google Play.

Jeremiah Fowler says earlier in 2025, he discovered two more open databases containing AI-generated images. One belonged to the South Korean site GenNomis, and contained 95,000 entries — a substantial portion of which being images of “undressed” people. Among other things, the database included images with child versions of celebrities: American singers Ariana Grande and Beyoncé, and reality TV star Kim Kardashian.

How to avoid becoming a victim

In light of incidents like these, it’s clear that the risks associated with sextortion are no longer confined to private messaging or the exchange of intimate content. In the era of generative AI, even ordinary photos, when posted publicly, can be used to create compromising content.

This problem is especially relevant for women, but men shouldn’t get too comfortable either: the popular blackmail scheme of “I hacked your computer and used the webcam to make videos of you browsing adult sites” could reach a whole new level of persuasion thanks to AI tools for generating photos and videos.

Therefore, protecting your privacy on social media and controlling what data about you is publicly available become key measures for safeguarding both your reputation and peace of mind. To prevent your photos from being used to create questionable AI-generated content, we recommend making all your social media profiles as private as possible — after all, they could be the source of images for AI-generated nudes.

We’ve already published multiple detailed guides on how to reduce your digital footprint online or even remove your data from the internet, how to stop data brokers from compiling dossiers on you, and protect yourself from intimate image abuse.

Additionally, we have a dedicated service, Privacy Checker — perfect for anyone who wants a quick but systematic approach to privacy settings everywhere possible. It compiles step-by-step guides for securing accounts on social media and online services across all major platforms.

And to ensure the safety and privacy of your child’s data, Kaspersky Safe Kids can help: it allows parents to monitor which social media their child spends time on. From there, you can help them adjust privacy settings on their accounts so their posted photos aren’t used to create inappropriate content. Explore our guide to children’s online safety together, and if your child dreams of becoming a popular blogger, discuss our step-by-step cybersecurity guide for wannabe bloggers with them.