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Making humanitarian protection visible in cyberspace: The promise of the Digital Emblem

9 July 2026 at 09:00

In armed conflict, a simple symbol can save lives. The Red Cross, Red Crescent, and Red Crystal emblems signal that those providing medical care and humanitarian assistance must be protected. 

In cyberspace, there is not yet a widely adopted equivalent, even as hospitals, humanitarian organizations, and relief operations increasingly rely on digital systems to deliver care, coordinate assistance, protect sensitive data, and reach people in crisis. 

Today, the digital systems that support hospitals and humanitarian operations—including communications tools, logistics platforms, patient care systems, cloud services, and the data center infrastructure which underpins them—can be difficult to distinguish from surrounding digital infrastructure. In conflict, that raises the risk of misidentification, spillover, and cascading disruption from cyber operations. As cybersecurity operations become more automated and machine-driven, clear, trustworthy, machine-readable signals become even more important.

That is why Microsoft supports the International Committee of the Red Cross as it launches the next phase of the Digital Emblem initiative today in Geneva. The Digital Emblem is intended to provide a machine-readable way to help identify digital assets that support protected medical and humanitarian functions, so they can be recognized, verified, and avoided in conflict settings.

From principles to operational practice

The Digital Emblem does not create new legal protections, and it does not replace cybersecurity. Instead, it helps to make existing protections under international humanitarian law more actionable in cyberspace. 

For many years, governments, humanitarian actors, civil society, technical experts, and industry have worked to clarify how international law applies in cyberspace. These efforts have reinforced a core principle that civilians, medical services, and humanitarian operations must be respected and protected in armed conflict. But translating that principle into operational reality remains difficult when protected digital assets are not easily identifiable. 

The Digital Emblem can help bridge that gap. If implemented responsibly, a clearer, more consistent, and technically usable signal can support recognition, verification, and respect for protected medical and humanitarian functions in cyberspace. 

This next phase marks an important transition for the Digital Emblem: from concept development toward operationalization, testing, standards, and implementation. 

Over the past several years, the ICRC has worked with states, the Red Cross and Red Crescent Movement, technical experts, standards bodies, academia, and industry to explore whether the protective function of the physical emblems can be translated meaningfully into cyberspace. That work has helped move the Digital Emblem from an important idea to a project with growing legal, technical, and operational foundations. 

The work now is to test how the Digital Emblem can be deployed, discovered, authenticated, and verified in real-world conditions. It also means advancing standards work through bodies such as the Internet Engineering Task Force and the International Telecommunication Union, developing guidance for those who operate protected digital infrastructure, and engaging the actors who will need to recognize and respect the Digital Emblem in practice.

Building on Microsoft’s work to protect civilians in cyberspace

Across our cybersecurity work, we have consistently argued that protecting civilians and critical services in cyberspace requires more than statements of principle. It requires practical standards, technical implementation, trusted partnerships, and cooperation among governments, humanitarian actors, civil society, standards bodies, and industry. 

From our early calls for stronger norms of responsible state behavior in cyberspace, to the launch of the Cybersecurity Tech Accord, Microsoft has advocated for the application of international law and the protection of civilians online. 

Every day, Microsoft works alongside governments and partners to detect, disrupt, and defend against cyberattacks that target critical infrastructure, healthcare, and humanitarian operations. Together, we have seen the importance of real-time visibility, trusted signals, and coordinated defense across public and private actors. This work has underscored a central reality: as civilian and humanitarian services become more digitally dependent, cybersecurity is increasingly connected to humanitarian resilience. 

Microsoft will continue supporting the ICRC with a focus on how our technologies enable this model at scale. That includes exploring how technology can support both sides: enabling humanitarian and medical organizations to signal protected systems and helping defenders recognize and verify those signals in real-world operations.

The role of industry

The ICRC’s leadership is essential to the credibility and neutrality of this effort. But for the Digital Emblem to succeed, it must also work across the broader technology ecosystem, which includes the cloud services and data centers, telecommunications networks, cybersecurity tools, identity systems, and other digital infrastructure on which humanitarian and medical organizations increasingly rely.

Industry, therefore, has an important role to play in helping ensure the Digital Emblem is technically sound, interoperable, and aligned with how defenders operate in practice. That includes supporting standards development, helping test implementation models, and ensuring that any approach reflects both sides of the model: enabling eligible humanitarian and medical organizations to express the signal for relevant assets and helping defenders recognize and verify that signal in operational workflows. 

In today’s fragmented and low-trust geopolitical environment, shared technical standards can reduce ambiguity even where political agreement is difficult. That is why standards-based implementation can help make the Digital Emblem consistent, verifiable, and usable across networks, platforms, and borders.

From launch to implementation 

The launch in Geneva marks an important milestone, but the Digital Emblem’s promise will depend on what happens next. 

The work ahead should focus on clear and concrete outcomes: continued technical testing, progress in standards development bodies, practical implementation guidance, and broader engagement from states, humanitarian actors, technology companies, telecommunications providers, cybersecurity professionals, and operational defenders. 

The call to action is straightforward. Governments should support the Digital Emblem as a mechanism for making protected humanitarian and medical functions more identifiable in cyberspace and promote respect for it in policy and practice. Humanitarian and medical organizations should help test and shape implementation so it reflects operational reality. Standards bodies should continue building the technical foundations for trusted adoption. And technology companies should help translate the Digital Emblem into the tools, systems, and workflows defenders already use. 

Physical emblems made humanitarian protection visible on the battlefield. The Digital Emblem can help make protected humanitarian and medical functions visible, verifiable, and actionable in cyberspace. Turning that promise into practice will require sustained cooperation so that those who care for the wounded, the sick, and civilians can be more easily recognized, respected, and protected in the digital age. 

 

 

The post Making humanitarian protection visible in cyberspace: The promise of the Digital Emblem appeared first on Microsoft On the Issues.

Context on our country-by-country tax footprint

Today we’re publishing our first “Public Country-by-Country Report” for our fiscal year 2025, disclosing our taxes in the period from July 1, 2024, to June 30, 2025. It covers the countries and regions included under European Union rules and shows, for each one, our revenue, profit, number of employees, and income tax accrued and paid during the year.  
 
We have provided this kind of information directly to tax authorities for several years under the Organization for Economic Cooperation and Development (OECD) framework. It is now published to support transparency commitments, and we believe it is important to proactively address any questions these disclosures may raise, recognizing that numbers on a spreadsheet rarely tell the full story.
 
Microsoft pays the taxes we owe in every country where we operateWe know there are strong views about whether companies are paying enough, and we believe providing this context leads to a more informed conversation.

Understanding country-by-country reporting

Country-by-country reporting is not widely understood outside tax and accounting circles. Some figures may look surprising at first, but a number that appears low or high in one country does not, on its own, tell the full story. Tax law differs from country to country, and there are two important things to keep in mind when reading the report.  

First, the numbers are prepared using rules that differ from United States or country-specific financial accounting and tax rules, so they may not match other Microsoft information people have seen. For example, this report combines all Microsoft legal entities in a country and follows the reporting rules required by EU regulations. By contrast, local statutory accounts usually cover just one legal entity, follow local accounting rules, and may use a different fiscal year from Microsoft’s.  

Second, accrued tax is what you owe for the year. Tax paid is the amount actually paid during the year. The two can differ because the timing of owing tax and paying tax doesn’t match exactly. 

France is a good example of why a single line can look unusual without context. In FY25, cash tax paid in France reflects a one-time refund of tax overpaid in an earlier year. That makes this year an outlier. In this specific case, accrued tax may be a better reflection of the taxes borne for the fiscal year. Microsoft paid $374 million in tax in France over the prior three years. 

Variations like these are a normal part of how large companies, both domestic and multinational, are taxed across borders, and they reflect an evolving tax landscape as well as a business that continues to change. We comply with every local rule that applies to us, and as those rules change, our reporting will change with them. Microsoft is committed to a tax structure that reflects where our people work, where we invest, and where functions, assets, and risks occur, and this has been a guiding principle. 

How our investments support local economies

We understand that this discussion is not only about what the law requires or what a single tax line shows in a given year. For many people, it is also about a broader question of contribution: how companies support the countries where they do business. That contribution includes the taxes we pay, the capital we invest, the local jobs and infrastructure we support, and the economic activity created through customers and partners. In the S&P, Microsoft ranks second globally in corporate income taxes paid in the last year, with a total of $28.7 billion. In fiscal year 2025, we paid $6.3 billion in income tax in the EU. Importantly, this does not include payroll, VAT, property, and other taxes paid in addition. 

Taken together, our tax payments, capital investments, and partner ecosystem reflect a long-term commitment to the countries where we operate. We opened our first European office in the UK in 1982, followed by France and Germany in 1983, and then expanded into Denmark, Ireland (our largest hub in the region), Italy, Norway, Spain, and Sweden in 1985. Microsoft is now present in all 27 EU Member States and across the broader region. We have worked in these and many other communities for decades, and thousands of our employees call them home.  

From research and development to digital infrastructure and partnerships with local organizations, we are investing in ways that support these economies beyond our direct commercial activity. At our core, we are building tools that help large enterprises, small and medium-sized businesses, institutions, and individuals become more productive and competitive, which strengthens their business and benefits the people they serve. We only do well when our customers do well. In practice, that means helping customers design and manufacture cars better, helping patients get their next appointment sooner, or making it simpler for someone to find that dream job. 

Our investments in digital infrastructure are not only supporting the local digital economy, they are also contributing meaningfully through both taxation and capital expenditure. Across markets, we continue to invest at scale in datacenters and supporting infrastructure, creating value that extends well beyond the technology sector. In the three years to June 30, 2025, our total capital expenditure amounted to $176 billion, and we spent $89.2 billion on research and  development in the markets where we operate. 

Our customers require local industry- and country-specific expertise, and this is where our partner ecosystem plays an important role. Many of these partners are local businesses themselves. A 2024 IDC study on partner profitability showed that for every $1 of Microsoft revenue, partners that provide services generate $8.45, and partners that develop software generate $10.93. While this varies by country and partner segment, it offers another useful lens on how Microsoft’s business contributes to local economic activity. 

Investments in digital infrastructure are not only investments in technology ecosystems, but in national and local economies as well. They support jobs, strengthen supply chains, create opportunities for companies across many sectors, and help build the foundation for growth and economic competitiveness beyond the digital economy. 

That is the broader context for this report. Tax is one important measure of contribution, but it is not the only one. Our investments, partnerships, infrastructure, and long-term presence in countries around the world also reflect a commitment to helping strengthen the economies and communities where we operate, today and for the future.

 

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Protecting privacy as a fundamental right while supporting transatlantic data flows

At Microsoft, we are committed to our customers’ fundamental right to privacy. In a world defined by rapid technological change and geopolitical volatility, this commitment has remained constant. It’s rooted in decades of experience building trusted technologies that our customers rely on every day to manage their data. Many of these organizations depend on the ability to move data across the Atlantic, from the EU to the U.S., in a way that protects their privacy. That’s why we support the European Commission in its defense of the EU-U.S. Data Privacy Framework. And that’s why we have formally intervened in the Latombe v. Commission case before the Court of Justice of the European Union. This case puts at stake two principles that are important for Microsoft – the protection of our customers’ privacy and their ability to do business on both sides of the Atlantic.

To intervene in a case before the Court of Justice, a company must apply for permission. In this case, the Court granted our application, finding that Microsoft has a direct and existing interest in its result. Put simply, the outcome of this case will determine whether Microsoft and its enterprise customers may continue to use the EU-U.S. Data Privacy Framework to transfer data to participating U.S. companies, including vital customers and suppliers. This critical legal bridge promotes stability, beneficial trans-Atlantic ties, economic growth, and prosperity, while upholding strong privacy safeguards. The Latombe case seeks to dismantle it. As an intervener, we can now file legal briefs in support of the European Commission, participate in oral hearings, and share our perspective on the importance of upholding a framework that directly benefits the European economy.

Supporting the European Commission’s adequacy decision on the EU-U.S. Data Privacy Framework before the Court of Justice of the European Union

Companies across the globe rely on data flows to manage their people, produce their goods and services, and distribute products to their customers. We understand that data flows trigger questions about differences in legal traditions. They should. And for that reason, the European Commission and the U.S. administration worked diligently, in the decade since the Safe Harbour ruling, to harmonize EU and U.S. law. As a result of that hard work, and as required under the European General Data Protection Regulation (GDPR), the U.S. has now created an independent review court for any complaints regarding U.S. surveillance and implemented other required measures to provide an “adequate” level of data protection that is essentially equivalent to that in the EU.

This equivalence is a key point. The law entitles our customers to privacy on both sides of the Atlantic. This is the principle on which the Data Privacy Framework rests. And our intervention in the Latombe case is just one part of a long history in which we have stood up for that principle in Europe, as well as in the U.S. As far back as 2014, Microsoft challenged the FBI’s secret attempt to use its national security authorities to obtain information about an account that belonged to one of our enterprise customers. After we filed the case, the FBI withdrew its request. In 2016, we sued the U.S. government to challenge its practice of seeking indefinite secrecy orders—i.e., orders that prevented Microsoft from ever notifying its enterprise customers when the government sought their data. As a result of that case, the U.S. Department of Justice changed its policy to place strict limits on the duration of secrecy orders. In the decade since that first constitutional challenge, we’ve launched a series of successful court challenges to ensure that secrecy orders, of any duration, are the exception, not the rule. As a result of our litigation, numerous secrecy orders have been vacated or modified to allow notification to our customers.

We don’t confine our advocacy to courts. We are a steadfast proponent of strong privacy regulation on both sides of the Atlantic. That’s why we are specifically pushing Congress to update the U.S. Electronic Communications Privacy Act to place stricter limits on the use of secrecy orders and ensuring they are subject to meaningful judicial review. This legislative reform is gaining momentum in Congress and will greatly enhance our continued ability to protect our customers’ data.

Stable and trusted data transfers are not an end in themselves. They are a means to enable innovation, economic opportunity, and public services—while upholding the fundamental rights that are at the core of EU and U.S. law. Our intervention in the Latombe case reflects that principled balance and follows a long line of legal actions we have taken to protect our customers.

Looking ahead

At Microsoft, we have long recognized that trust is not a given—it is earned through sustained action, thoughtful design, and a willingness to engage openly with governments, customers, and individuals. Microsoft has consistently advocated for strong, clear, and globally interoperable privacy frameworks, recognizing that trust in technology depends on the strength of the rules that govern it.

Our customers in Europe can rely on us to continuously improve and update our privacy practices as technology and legal standards evolve. In 2018, we were the first major technology company to extend GDPR subject matter rights to all our customers around the world. And recent positive assessments of our privacy compliance by the European Data Protection Supervisor and the Hessian DPA in Germany underscore our continuous commitment to our customers’ fundamental right to privacy.

In support of this work, we’ve updated the Microsoft Privacy Statement to use clearer structure, simplified language, and more precise explanations of our data practices—making it easier to understand what data we collect and how it’s used, without changing our underlying privacy protections or commitments.

The future of technology will be shaped not only by what we build, but by the principles that guide us. By grounding innovation in respect for people and organizations, and strong legal protections, we can help ensure that technology continues to be a force for good.

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