Meta plans to test exclusive features that will be incorporated in paid versions of Facebook, Instagram, and WhatsApp. It confirmed these plans to TechCrunch.

But these plans are not to be confused with the ad-free subscription options that Meta introduced for Facebook and Instagram in the EU, the European Economic Area, and Switzerland in late 2023 and framed as a way to comply with General Data Protection Regulation (GDPR) and Digital Markets Act requirements.

From November 2023, users in those regions could either keep using the services for free with personalized ads or pay a monthly fee for an ad‑free experience. European rules require Meta to get users’ consent in order to show them targeted ads, so this was an obvious attempt to recoup advertising revenue when users declined to give that consent.

This year, users in the UK were given the same choice: use Meta’s products for free or subscribe to use them without ads. But only grudgingly, judging by the tone in the offer… “As part of laws in your region, you have a choice.”

That ad-free option, however, is not what Meta is talking about now.

The newly announced plans are not about ads, and they are also separate from Meta Verified, which starts at around $15 a month and focuses on creators and businesses, offering a verification badge, better support, and anti‑impersonation protection.

Instead, these new subscriptions are likely to focus on additional features—more control over how users share and connect, and possibly tools such as expanded AI capabilities, unlimited audience lists, seeing who you follow that doesn’t follow you back, or viewing stories without the poster knowing it was you.

These examples are unconfirmed. All we know for sure is that Meta plans to test new paid features to see which ones users are willing to pay for and how much they can charge.

Meta has said these features will focus on productivity, creativity, and expanded AI.

My opinion

Unfortunately, this feels like another refusal to listen.

Most of us aren’t asking for more AI in our feeds. We’re asking for a basic sense of control: control over who sees us, what’s tracked about us, and how our data is used to feed an algorithm designed to keep us scrolling.

Users shouldn’t have to choose between being mined for behavioral data or paying a monthly fee just to be left alone. The message baked into “pay or be profiled” is that privacy is now a luxury good, not a default right. But while regulators keep saying the model is unlawful, the experience on the ground still nudges people toward the path of least resistance: accept the tracking and move on.

Even then, this level of choice is only available to users in Europe.

Why not offer the same option to users in the US? Or will it take stronger US privacy regulation to make that happen?

We don’t just report on threats – we help protect your social media

Cybersecurity risks should never spread beyond a headline. Protect your social media accounts by using Malwarebytes Identity Theft Protection.

Meta plans to test exclusive features that will be incorporated in paid versions of Facebook, Instagram, and WhatsApp. It confirmed these plans to TechCrunch.

But these plans are not to be confused with the ad-free subscription options that Meta introduced for Facebook and Instagram in the EU, the European Economic Area, and Switzerland in late 2023 and framed as a way to comply with General Data Protection Regulation (GDPR) and Digital Markets Act requirements.

From November 2023, users in those regions could either keep using the services for free with personalized ads or pay a monthly fee for an ad‑free experience. European rules require Meta to get users’ consent in order to show them targeted ads, so this was an obvious attempt to recoup advertising revenue when users declined to give that consent.

This year, users in the UK were given the same choice: use Meta’s products for free or subscribe to use them without ads. But only grudgingly, judging by the tone in the offer… “As part of laws in your region, you have a choice.”

That ad-free option, however, is not what Meta is talking about now.

The newly announced plans are not about ads, and they are also separate from Meta Verified, which starts at around $15 a month and focuses on creators and businesses, offering a verification badge, better support, and anti‑impersonation protection.

Instead, these new subscriptions are likely to focus on additional features—more control over how users share and connect, and possibly tools such as expanded AI capabilities, unlimited audience lists, seeing who you follow that doesn’t follow you back, or viewing stories without the poster knowing it was you.

These examples are unconfirmed. All we know for sure is that Meta plans to test new paid features to see which ones users are willing to pay for and how much they can charge.

Meta has said these features will focus on productivity, creativity, and expanded AI.

My opinion

Unfortunately, this feels like another refusal to listen.

Most of us aren’t asking for more AI in our feeds. We’re asking for a basic sense of control: control over who sees us, what’s tracked about us, and how our data is used to feed an algorithm designed to keep us scrolling.

Users shouldn’t have to choose between being mined for behavioral data or paying a monthly fee just to be left alone. The message baked into “pay or be profiled” is that privacy is now a luxury good, not a default right. But while regulators keep saying the model is unlawful, the experience on the ground still nudges people toward the path of least resistance: accept the tracking and move on.

Even then, this level of choice is only available to users in Europe.

Why not offer the same option to users in the US? Or will it take stronger US privacy regulation to make that happen?

We don’t just report on threats – we help protect your social media

Cybersecurity risks should never spread beyond a headline. Protect your social media accounts by using Malwarebytes Identity Theft Protection.

Last week, many Instagram users began receiving unsolicited emails from the platform that warned about a password reset request.

The message said:

“Hi {username},
We got a request to reset your Instagram password.
If you ignore this message, your password will not be changed. If you didn’t request a password reset, let us know.”

Around the same time that users began receiving these emails, a cybercriminal using the handle “Solonik” offered data that alleged contains information about 17 million Instagram users for sale on a Dark Web forum.

These 17 million or so records include:

• Usernames
• Full names
• User IDs
• Email addresses
• Phone numbers
• Countries
• Partial locations

Please note that there are no passwords listed in the data.

Despite the timing of the two events, Instagram denied this weekend that these events are related. On the platform X, the company stated they fixed an issue that allowed an external party to request password reset emails for “some people.”

So, what’s happening?

Regarding the data found on the dark web last week, Shahak Shalev, global head of scam and AI research at Malwarebytes, shared that “there are some indications that the Instagram data dump includes data from other, older, alleged Instagram breaches, and is a sort of compilation.” As Shalev’s team investigates the data, he also said that the earliest password reset requests reported by users came days before the data was first posted on the dark web, which might mean that “the data may have been circulating in more private groups before being made public.”

However, another possibility, Shalev said, is that “another vulnerability/data leak was happening as some bad actor tried spraying for [Instagram] accounts. Instagram’s announcement seems to reference that spraying. Besides the suspicious timing, there’s no clear connection between the two at this time.”

But, importantly, scammers will not care whether these incidents are related or not. They will try to take advantage of the situation by sending out fake emails.

“We felt it was important to alert people about the data availability so that everyone could reset their passwords, directly from the app, and be on alert for other phishing communications,” Shalev said.

If and when we find out more, we’ll keep you posted, so stay tuned.

How to stay safe

If you have enabled 2FA on your Instagram account, we think it is indeed safe to ignore the emails, as proposed by Meta.

Should you want to err on the safe side and decide to change your password, make sure to do so in the app and not click any links in the email, to avoid the risk that you have received a fake email. Or you might end up providing scammers with your password.

Another thing to keep in mind is that these are Meta-data. Which means some users may have reused or linked them to their Facebook or WhatsApp accounts. So, as a precaution, you can check recent logins and active sessions on Instagram, WhatsApp, and Facebook, and log out from any devices or locations you do not recognize.

If you want to find out whether your data was included in an Instagram data breach, or any other for that matter, try our free Digital Footprint scan.

The social media platform confirmed that the issue allowed third parties to send password reset emails to Instagram users.

The post Instagram Fixes Password Reset Vulnerability Amid User Data Leak appeared first on SecurityWeek.

How to prove your identity after your account gets hacked and how to improve security for the future

• Phone lost or stolen? Practical steps to restore peace of mind
• UK passport lost or stolen? Here are the steps you need to take

Your Facebook or Instagram account can be your link to friends, a profile for your work or a key to other services, so losing access can be very worrying. Here’s what to do if the worst happens.

If you have access to the phone number or email account associated with your Facebook or Instagram account, try to reset your password by clicking on the “Forgot password?” link on the main Facebook or Instagram login screen. Follow the instructions in the email or text message you receive.

If you no longer have access to the email account linked to your Facebook account, use a device with which you have previously logged into Facebook and go to facebook.com/login/identify. Enter any email address or phone number you might have associated with your account, or find your username which is the string of characters after Facebook.com/ on your page. Click on “No longer have access to these?”, “Forgotten account?” or “Recover” and follow the instructions to prove your identity and reset your password.

If your account was hacked, visit facebook.com/hacked or instagram.com/hacked/ on a device you have previously used to log in and follow the instructions. Visit the help with a hacked account page for Facebook or Instagram.

Change the password to something strong, long and unique, such as a combination of random words or a memorable lyric or quote. Avoid simple or guessable combinations. Use a password manager to help you remember it and other important details.

Turn on two-step verification in the “password and security” section of the Accounts Centre. Use an authentication app or security key for this, not SMS codes. Save your recovery codes somewhere safe in case you lose access to your two-step authentication method.

Turn on “unrecognised login” alerts in the “password and security” section of the Accounts Centre, which will alert you to any suspicious login activity.

Remove any suspicious “friends” from your account – these could be fake accounts or scammers.

If you are eligible, turn on “advanced protection for Facebook” in the “password and security” section of the Accounts Centre.