If you want to overthrow Big Tech, you’ll need Section 230. The paradigm shift being built with the Open Social Web can put communities back in control of social media infrastructure, and finally end our dependency on enshitified corporate giants. But while these incumbents can overcome multimillion-dollar lawsuits, the small host revolution could be picked off one by one without the protections offered by 230.

The internet as we know it is built on Section 230, a law from the 90s that generally says internet users are legally responsible for their own speech — not the services hosting their speech. The purpose of 230 was to enable diverse forums for speech online, which defined the early internet. These scattered online communities have since been largely captured by a handful of multi-billion dollar companies that found profit in controlling your voice online. While critics are rightly concerned about this new corporate influence and surveillance, some look to diminishing Section 230 as the nuclear option to regain control. 

The thing is, that would be a huge gift to Big Tech, and detrimental to our best shot at actually undermining corporate and state control of speech online. 

Dethroning Big Tech

We’re fed up with legacy social media trapping us in walled gardens, where the world's biggest companies like Google and Meta call the shots. Our communities, and our voices, are being held hostage as billionaires’ platforms surveil, betray, and censor us. We’re not alone in this frustration, and fortunately, people are collaborating globally to build another way forward: the Open Social Web. 

This new infrastructure puts the public’s interest first by reclaiming the principles of interoperability and decentralization from the early internet. In short, it puts protocols over platforms and lets people own their connections with others. Whether you choose a Fediverse app like Mastodon or an ATmosphere app like Bluesky, your audience and community stay within reach. It’s a vision of social media akin to our lives offline: you decide who to be in touch with and how, and no central authority can threaten to snuff out those connections. It’s social media for humans, not advertisers and authoritarians.

Behind that vision is a beautiful mess of protocols bringing open social media to life. Each protocol is a unique language for applications, determining how and where messages are sent. While this means there is great variety to these projects, it also means everyone who spins up a server, develops an app, or otherwise hosts others’ speech has skin in the game when it comes to defending Section 230.

What exactly is Section 230?

Section 230 protects freedom of expression online by protecting US intermediaries that make the internet work. Passed in 1996 to preserve new bubbling communities online, 230 enshrined important protections for free expression and the ability to block or filter speech you don’t want on your site. One portion is credited as the “26 words that created the internet”:

“No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.” 

In other words, this bipartisan law recognizes that speech online relies on intermediaries — services that deliver messages between users — and holding them potentially liable for any message they deliver would only stifle that speech. Intuitively, when harmful speech occurs, the speaker should be the one held accountable. The effect is that most civil suits against users and services based on others' speech can quickly be dismissed, avoiding the most expensive parts of civil litigation. 

Section 230 was never a license to host anything online, however. It does not protect companies that create illegal or harmful content. Nor does Section 230 protect companies from intellectual property claims. 

What Section 230 has enabled is the freedom and flexibility for online communities to self-organize. Without the specter of one bad actor exposing the host(s) to serious legal threats, intermediaries can moderate how they see fit or even defer to volunteers within these communities.

Why the Open Social Web Needs Section 230

The superpower of decentralized systems like the Fediverse is the ability for thousands of small hosts to each shoulder some of the burdens of hosting. No single site can assert itself as a necessary intermediary for everyone; instead, all must collaborate to ensure messages reach the intended audience. The result is something superior to any one design or mandate. It is an ecosystem that is greater than the sum of its parts, resilient to disruptions, and enables free experimentation with different approaches to community governance.

The open social web’s kryptonite though, is the liability participants can face as intermediaries. A greater potential for liability comes with more interference from powerful interests in the form of legal threats, more monetary costs, and less space for nuance in moderation. And in practice, participants may simply stop hosting to avoid those risks. The end result is only the biggest and most resourced options can survive.

This isn’t just about the hosts in the Open Social Web, like Mastodon instances or Bluesky PDSes. In the U.S., Section 230’s protections extend to internet users when they distribute another person’s speech. For example, Section 230 protects a user who forwards an email with a defamatory statement. On the open social web, that means when you pass along a message to others through sharing, boosting, and quoting, you’re not liable for the other user’s speech. The alternative would be a web where one misclick could open you up to a defamation lawsuit.

Section 230 also applies to the infrastructure stack, too, like Internet service providers, content delivery networks, and domain or hosting providers. Protections even extend to the new experimental infrastructures of decentralized mesh networks.

Beyond the existential risks to the feasibility of indie decentralized projects in the United States, weakening 230 protections would also make services worse. Being able to customize your social media experience from highly-curated to totally laissez-faire in the open social web is only possible when the law allows space for private experiments in moderation approaches. The algorithmically driven firehose forced on users by antiquated social media giants is driven by the financial interests of advertisers, and would only be more tightly controlled in a post-230 world.

Defending 230

Laws aimed at changing 230 protections put decentralized projects like the open social web in a uniquely precarious position. That is why we urge lawmakers to take careful consideration of these impacts. It is also why the proponents and builders of a better web must be vigilant defenders of the legal tools that make their work possible. 

The open social web embodies what we are protecting with Section 230. It’s our best chance at building a truly democratic public interest internet, where communities are in control.

SmugMug is a family-owned photo hosting and e-commerce platform that helps professional photographers run their businesses online. Founded in 2002, the company provides tools for photographers to show their work, deliver client galleries, sell prints, and manage payments. 

In 2018, SmugMug purchased Flickr, the long-running photo-sharing community, which added tens of millions of active hobbyist photographers to the company’s user base. 

Ben MacAskill is President and COO of SmugMug’s parent company, Awesome, which he co-founded with his family. Awesome also includes the media network This Week in Photo and the nonprofit Flickr Foundation, which focuses on preserving publicly available photography. MacAskill has been an active voice in policy discussions around Section 230 and online platform regulation. He was interviewed by Joe Mullin, a policy analyst on EFF's Activism Team.

Joe Mullin:  How would you explain Section 230 to a SmugMug photographer who hasn't heard of it but relies on you to share their work, run their business.

Ben MacAskill: Section 230 allows us to run our business. We are a small, family run business. We don’t have the resources to police every single upload, every single comment, or every single engagement that happens on the site. 

That includes photographers who have comments on their sites. Anywhere there’s interaction online, Section 230 protects us. 

It doesn't absolve us of liability. We can't run rampant and do anything we want. It  just helps protect us and make it scalable so that we can run our business.

What would you have to change if Section 230 were eliminated or significantly narrowed? 

Honestly, there's a high chance that it would bankrupt platforms like ours. They're not wildly profitable. If Section 230 is done away with, we have to [check] content that goes online to make sure we’re not liable. That means policing tens of millions of uploads per day. 

That would kill the business of a lot of photographers. Can you imagine—you just got married, and you’re waiting for your wedding photos for a week or two because they’re in some moderation queue? 

If we don’t have legal protections, and we get one nefarious customer—if something goes sideways—then I’m liable for that. 

I don't, and can't possibly know, whether every single photo is appropriate or legal, as it's uploaded. We would literally have to moderate everything before it goes online. I don’t think any business can afford that, period. I guess you could have an offshore call-center type thing. Still, it would change the entire nature of the real-time internet. Imagine posting something to Instagram and having the platform say, “Cool, we’ll get back to you in 8 to 12 days.” 

What kind of content moderation do you do on SmugMug? 

If a user uploads something illegal, we will report them as soon as we find it. We're not protecting them. We don’t condone or allow illegal behavior. We work very closely with organizations, nonprofits and governmental agencies to detect CSAM—child exploitative material—and we report that to the National Center for Missing and Exploited Children. We will report users, we eliminate illegal content on our platforms—which is one reason we have such a low prevalence of that problem. 

But that does take effort and time to find, and there is currently no perfect solution. The tech solutions that exist can’t detect it at 100% accuracy, or anywhere close. And with tens of millions of uploads a day, going through them one by one is impossible. 

How do you think more generally about protecting user speech and creative expression? 

On SmugMug, we’re really focusing on professionals running their business. So we don’t have to [weigh in] on content too much. 

On Flickr, we are big proponents of expression and artistic creativity. Photographers have opinions! But we do draw the line at things like hate speech and harassment. We aggressively maintain a friendly platform. Our community guidelines are very specific, that you cannot harass other customers, you cannot upload stuff classified as hate speech, or threats, or anything along those lines. 

Those rules are generally policed by the community. We do have some text analysis tools, but when community members feel harassed or threatened, reports will come in. We’ll address them on a one-by-one basis and remove harassing material from our platform. 

Our ability to moderate is one of the things that makes Flickr what it is. If we lose the ability to enforce our own moderation rules—or have that legislated for us—then it changes the entire nature of the community. And not in a good way. Losing the ability to moderate would permanently and forever change what we've built.

What kind of complaints or takedown requests do you receive, and how do you handle it, both in the U.S. and abroad? 

Flickr is often referred to as the friendliest community online. You know, we're not dealing with a lot of hate. We're not dealing with a lot of threats. Under other frameworks, like the DMCA, we do takedowns on copyrighted material. 

We’re able to handle it with a fully internal team, and we have a great track record. But the user base and the content base is so large that, if we had to assume that those tens of millions of uploads a day are problematic, the burden would be extreme. 

We have a robust Trust and Safety Team, and we operate in every non-embargoed country on Earth. So we are subject to a lot of different laws and regulations: “likeness” rules and privacy rules in certain countries that don't exist here in the United States. Even state to state, there’s some varying laws. It’s a complicated framework, but we pay attention to it. 

The globe responds in much the same way that Section 230 is working. That is, we operate on reports and discovery, not on pre-screening everything. 

What do you think that policy makers most often misunderstand about how platforms like yours operate?

One misconception is that we are not beholden to any laws. That Section 230 absolves us of any responsibility and any liability, and we can just do whatever we want. They talk about it as “reining in tech companies,” or “holding tech companies accountable.” But I am accountable for the content on my platform. We’re not given this “get out of jail free” card. 

And I think they assume all platforms don’t really care about this, that anything that is done is done begrudgingly. But we’re very proactive about keeping a clean, polite, and friendly community. We are already very aggressively policing our platform. 

And even legal content gets moderated, because it might just not be appropriate for a particular community. 

We enforce our rules, and much the way that other private in-person businesses will enforce their rules. If you start screaming hateful things at patrons in a coffee shop, they’re going to throw you out. They want a quiet, chill vibe where people can sip their lattes. We’re doing the same sort of things. 

As an independent family owned company you’re in an ecosystem dominated by much larger platforms. How are these issues different for you as a smaller service? 

I think it's a much more existential threat for middle and small tech companies. It also shuts off the next generation of these platforms. The computer science student in a dorm room right now won't have the legal protections to launch, to even try to build something new. At least not here in the United States.