Benedict Jones spent years working for McAfee and Sophos. While doing threat research at Sophos, he spotted a problem in mobile threat defence that nobody had actually fixed. Heβs now CEO and founder of Trustd Mobile, and the story of how he got there says more about MSP buying decisions than most vendor pitches ever [β¦]
The post Innovation wins. Why smaller beats bigger appeared first on Heimdal Security Blog.
Iβve spent enough time around AI adoption now to notice a pattern. Ask a business how AI is going for them and the honest answer is, lately, βweβve got Copilot, and itβs not great.β That gap between the hype and the reality is exactly where Samantha North operates. Sam runs an AI transformation agency, helping [β¦]
The post AI adoption that pays off is built around keeping humans in the driverβs seat appeared first on Heimdal Security Blog.
Itβs tempting for MSPs to write off event sponsorship in education as a waste of money. You sponsor an event, hand out flyers, follow up with an email, and hear nothing back. Rick Cowell says youβre judging it on the wrong timescale. Rick spent 20 years as a school network manager, and he founded the [β¦]
The post The Planting Seeds philosophy. Selling into schools takes years, not quarters appeared first on Heimdal Security Blog.
Most of the cyber incidents landing on our desks these days start with someone believing a lie. Itβs not a brilliant piece of code that causes most breaches. A convincing email, a confident phone call, and a fake sense of urgency can make people hand over exactly what the attacker needs. Last week I talked [β¦]
The post The risk awareness radar. A superpower every MSP needs to train appeared first on Heimdal Security Blog.
βMake everyone one percent better and it compounds across the team.β Thatβs the line Joe Head wrote about his own job and when I read it back to him, he didnβt hesitate. βThat is 100% the objective,β he said. Joe runs AI adoption for an 80-person team as the only AI automation specialist in the [β¦]
The post Tools Change. Teach People How to Keep Up appeared first on Heimdal Security Blog.
MSPs spend too much time talking to other MSPs and not enough time talking to the people theyβre supposed to serve.Β Thatβs Paul Crokerβs view of some of the channelβs biggest growth problems. Β While most industry events bring technology professionals together, they rarely put them in the same room as the business leaders making [β¦]
The post Breaking the MSP Echo Chamber: The Power of Community appeared first on Heimdal Security Blog.
Cybersecurity failures now happen beyond the OSI stack. Faulty governance, the human factor, and AI tools create new attack surfaces. After seven years working across cybersecurity, cloud infrastructure, and Zero Trust architecture, Jayal Yadav explains how we got here and what organizations still get wrong. βThe original seven layers of the OSI model still matter. [β¦]
The post The OSI Model and Its Two Missing Layers appeared first on Heimdal Security Blog.
Your biggest customer loves you. Three years together. They trust you, pay on time, and refer others. From where you sit, thatβs loyalty. From where a buyer sits, thatβs a $$$ discount on your exit. This perception gap kills more MSP deals than bad financials. Sam Levy saw it constantly when he led tech mergers [β¦]
The post When Buyers Discount MSPs With One Big Customer appeared first on Heimdal Security Blog.
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