Meta plans to test exclusive features that will be incorporated in paid versions of Facebook, Instagram, and WhatsApp. It confirmed these plans to TechCrunch.

But these plans are not to be confused with the ad-free subscription options that Meta introduced for Facebook and Instagram in the EU, the European Economic Area, and Switzerland in late 2023 and framed as a way to comply with General Data Protection Regulation (GDPR) and Digital Markets Act requirements.

From November 2023, users in those regions could either keep using the services for free with personalized ads or pay a monthly fee for an ad‑free experience. European rules require Meta to get users’ consent in order to show them targeted ads, so this was an obvious attempt to recoup advertising revenue when users declined to give that consent.

This year, users in the UK were given the same choice: use Meta’s products for free or subscribe to use them without ads. But only grudgingly, judging by the tone in the offer… “As part of laws in your region, you have a choice.”

That ad-free option, however, is not what Meta is talking about now.

The newly announced plans are not about ads, and they are also separate from Meta Verified, which starts at around $15 a month and focuses on creators and businesses, offering a verification badge, better support, and anti‑impersonation protection.

Instead, these new subscriptions are likely to focus on additional features—more control over how users share and connect, and possibly tools such as expanded AI capabilities, unlimited audience lists, seeing who you follow that doesn’t follow you back, or viewing stories without the poster knowing it was you.

These examples are unconfirmed. All we know for sure is that Meta plans to test new paid features to see which ones users are willing to pay for and how much they can charge.

Meta has said these features will focus on productivity, creativity, and expanded AI.

My opinion

Unfortunately, this feels like another refusal to listen.

Most of us aren’t asking for more AI in our feeds. We’re asking for a basic sense of control: control over who sees us, what’s tracked about us, and how our data is used to feed an algorithm designed to keep us scrolling.

Users shouldn’t have to choose between being mined for behavioral data or paying a monthly fee just to be left alone. The message baked into “pay or be profiled” is that privacy is now a luxury good, not a default right. But while regulators keep saying the model is unlawful, the experience on the ground still nudges people toward the path of least resistance: accept the tracking and move on.

Even then, this level of choice is only available to users in Europe.

Why not offer the same option to users in the US? Or will it take stronger US privacy regulation to make that happen?

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We don’t just report on threats – we help protect your social media

Cybersecurity risks should never spread beyond a headline. Protect your social media accounts by using Malwarebytes Identity Theft Protection.

Meta plans to test exclusive features that will be incorporated in paid versions of Facebook, Instagram, and WhatsApp. It confirmed these plans to TechCrunch.

But these plans are not to be confused with the ad-free subscription options that Meta introduced for Facebook and Instagram in the EU, the European Economic Area, and Switzerland in late 2023 and framed as a way to comply with General Data Protection Regulation (GDPR) and Digital Markets Act requirements.

From November 2023, users in those regions could either keep using the services for free with personalized ads or pay a monthly fee for an ad‑free experience. European rules require Meta to get users’ consent in order to show them targeted ads, so this was an obvious attempt to recoup advertising revenue when users declined to give that consent.

This year, users in the UK were given the same choice: use Meta’s products for free or subscribe to use them without ads. But only grudgingly, judging by the tone in the offer… “As part of laws in your region, you have a choice.”

That ad-free option, however, is not what Meta is talking about now.

The newly announced plans are not about ads, and they are also separate from Meta Verified, which starts at around $15 a month and focuses on creators and businesses, offering a verification badge, better support, and anti‑impersonation protection.

Instead, these new subscriptions are likely to focus on additional features—more control over how users share and connect, and possibly tools such as expanded AI capabilities, unlimited audience lists, seeing who you follow that doesn’t follow you back, or viewing stories without the poster knowing it was you.

These examples are unconfirmed. All we know for sure is that Meta plans to test new paid features to see which ones users are willing to pay for and how much they can charge.

Meta has said these features will focus on productivity, creativity, and expanded AI.

My opinion

Unfortunately, this feels like another refusal to listen.

Most of us aren’t asking for more AI in our feeds. We’re asking for a basic sense of control: control over who sees us, what’s tracked about us, and how our data is used to feed an algorithm designed to keep us scrolling.

Users shouldn’t have to choose between being mined for behavioral data or paying a monthly fee just to be left alone. The message baked into “pay or be profiled” is that privacy is now a luxury good, not a default right. But while regulators keep saying the model is unlawful, the experience on the ground still nudges people toward the path of least resistance: accept the tracking and move on.

Even then, this level of choice is only available to users in Europe.

Why not offer the same option to users in the US? Or will it take stronger US privacy regulation to make that happen?

---

We don’t just report on threats – we help protect your social media

Cybersecurity risks should never spread beyond a headline. Protect your social media accounts by using Malwarebytes Identity Theft Protection.

This week on the Lock and Code podcast…

There’s a bizarre thing happening online right now where everything is getting worse.

Your Google results have become so bad that you’ve likely typed what you’re looking for, plus the word “Reddit,” so you can find discussion from actual humans. If you didn’t take this route, you might get served AI results from Google Gemini, which once recommended that every person should eat “at least one small rock per day.” Your Amazon results are a slog, filled with products that have surreptitiously paid reviews. Your Facebook feed could be entirely irrelevant because the company decided years ago that you didn’t want to see what your friends posted, you wanted to see what brands posted, because brands pay Facebook, and you don’t, so brands are more important than your friends.

But, according to digital rights activist and award-winning author Cory Doctorow, this wave of online deterioration isn’t an accident—it’s a business strategy, and it can be summed up in a word he coined a couple of years ago: Enshittification.

Enshittification is the process by which an online platform—like Facebook, Google, or Amazon—harms its own services and products for short-term gain while managing to avoid any meaningful consequences, like the loss of customers or the impact of meaningful government regulation. It begins with an online platform treating new users with care, offering services, products, or connectivity that they may not find elsewhere. Then, the platform invites businesses on board that want to sell things to those users. This means businesses become the priority and the everyday user experience is hindered. But then, in the final stage, the platform also makes things worse for its business customers, making things better only for itself.

This is how a company like Amazon went from helping you find nearly anything you wanted to buy online to helping businesses sell you anything you wanted to buy online to making those businesses pay increasingly high fees to even be discovered online. Everyone, from buyers to sellers, is pretty much entrenched in the platform, so Amazon gets to dictate the terms.

Today, on the Lock and Code podcast with host David Ruiz, we speak with Doctorow about enshittification’s fast damage across the internet, how to fight back, and where it all started.

 ”Once these laws were established, the tech companies were able to take advantage of them. And today we have a bunch of companies that aren’t tech companies that are nevertheless using technology to rig the game in ways that the tech companies pioneered.”

Tune in today to listen to the full conversation.

Show notes and credits:

Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)

---

Listen up—Malwarebytes doesn’t just talk cybersecurity, we provide it.

Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium Security for Lock and Code listeners.

This week on the Lock and Code podcast…

There’s a bizarre thing happening online right now where everything is getting worse.

Your Google results have become so bad that you’ve likely typed what you’re looking for, plus the word “Reddit,” so you can find discussion from actual humans. If you didn’t take this route, you might get served AI results from Google Gemini, which once recommended that every person should eat “at least one small rock per day.” Your Amazon results are a slog, filled with products that have surreptitiously paid reviews. Your Facebook feed could be entirely irrelevant because the company decided years ago that you didn’t want to see what your friends posted, you wanted to see what brands posted, because brands pay Facebook, and you don’t, so brands are more important than your friends.

But, according to digital rights activist and award-winning author Cory Doctorow, this wave of online deterioration isn’t an accident—it’s a business strategy, and it can be summed up in a word he coined a couple of years ago: Enshittification.

Enshittification is the process by which an online platform—like Facebook, Google, or Amazon—harms its own services and products for short-term gain while managing to avoid any meaningful consequences, like the loss of customers or the impact of meaningful government regulation. It begins with an online platform treating new users with care, offering services, products, or connectivity that they may not find elsewhere. Then, the platform invites businesses on board that want to sell things to those users. This means businesses become the priority and the everyday user experience is hindered. But then, in the final stage, the platform also makes things worse for its business customers, making things better only for itself.

This is how a company like Amazon went from helping you find nearly anything you wanted to buy online to helping businesses sell you anything you wanted to buy online to making those businesses pay increasingly high fees to even be discovered online. Everyone, from buyers to sellers, is pretty much entrenched in the platform, so Amazon gets to dictate the terms.

Today, on the Lock and Code podcast with host David Ruiz, we speak with Doctorow about enshittification’s fast damage across the internet, how to fight back, and where it all started.

 ”Once these laws were established, the tech companies were able to take advantage of them. And today we have a bunch of companies that aren’t tech companies that are nevertheless using technology to rig the game in ways that the tech companies pioneered.”

Tune in today to listen to the full conversation.

Show notes and credits:

Intro Music: “Spellbound” by Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/
Outro Music: “Good God” by Wowa (unminus.com)

---

Listen up—Malwarebytes doesn’t just talk cybersecurity, we provide it.

Protect yourself from online attacks that threaten your identity, your files, your system, and your financial well-being with our exclusive offer for Malwarebytes Premium Security for Lock and Code listeners.

How to prove your identity after your account gets hacked and how to improve security for the future

• Phone lost or stolen? Practical steps to restore peace of mind
• UK passport lost or stolen? Here are the steps you need to take

Your Facebook or Instagram account can be your link to friends, a profile for your work or a key to other services, so losing access can be very worrying. Here’s what to do if the worst happens.

If you have access to the phone number or email account associated with your Facebook or Instagram account, try to reset your password by clicking on the “Forgot password?” link on the main Facebook or Instagram login screen. Follow the instructions in the email or text message you receive.

If you no longer have access to the email account linked to your Facebook account, use a device with which you have previously logged into Facebook and go to facebook.com/login/identify. Enter any email address or phone number you might have associated with your account, or find your username which is the string of characters after Facebook.com/ on your page. Click on “No longer have access to these?”, “Forgotten account?” or “Recover” and follow the instructions to prove your identity and reset your password.

If your account was hacked, visit facebook.com/hacked or instagram.com/hacked/ on a device you have previously used to log in and follow the instructions. Visit the help with a hacked account page for Facebook or Instagram.

Change the password to something strong, long and unique, such as a combination of random words or a memorable lyric or quote. Avoid simple or guessable combinations. Use a password manager to help you remember it and other important details.

Turn on two-step verification in the “password and security” section of the Accounts Centre. Use an authentication app or security key for this, not SMS codes. Save your recovery codes somewhere safe in case you lose access to your two-step authentication method.

Turn on “unrecognised login” alerts in the “password and security” section of the Accounts Centre, which will alert you to any suspicious login activity.

Remove any suspicious “friends” from your account – these could be fake accounts or scammers.

If you are eligible, turn on “advanced protection for Facebook” in the “password and security” section of the Accounts Centre.

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© Photograph: bigtunaonline/Alamy

© Photograph: bigtunaonline/Alamy

© Photograph: bigtunaonline/Alamy

Editor’s Note: We’ll feature Lawrence’s List every week.  It will include interesting things he’s come across during the week as he’s an avid consumer of internet garbage and follows a […]

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