This blog is part of a series where we highlight new or fast-evolving threats in consumer security. This one focuses on how AI is being used to design more realistic campaigns, accelerate social engineering, and how AI agents can be used to target individuals.

Most cybercriminals stick with what works. But once a new method proves effective, it spreads quickly—and new trends and types of campaigns follow.

In 2025, the rapid development of Artificial Intelligence (AI) and its use in cybercrime went hand in hand. In general, AI allows criminals to improve the scale, speed, and personalization of social engineering through realistic text, voice, and video. Victims face not only financial loss, but erosion of trust in digital communication and institutions.

Social engineering

Voice cloning

One of the main areas where AI improved was in the area of voice-cloning, which was immediately picked up by scammers. In the past, they would mostly stick to impersonating friends and relatives. In 2025, they went as far as impersonating senior US officials. The targets were predominantly current or former US federal or state government officials and their contacts.

In the course of these campaigns, cybercriminals used test messages as well as AI-generated voice messages. At the same time, they did not abandon the distressed-family angle. A woman in Florida was tricked into handing over thousands of dollars to a scammer after her daughter’s voice was AI-cloned and used in a scam.

AI agents

Agentic AI is the term used for individualized AI agents designed to carry out tasks autonomously. One such task could be to search for publicly available or stolen information about an individual and use that information to compose a very convincing phishing lure.

These agents could also be used to extort victims by matching stolen data with publicly known email addresses or social media accounts, composing messages and sustaining conversations with people who believe a human attacker has direct access to their Social Security number, physical address, credit card details, and more.

Another use we see frequently is AI-assisted vulnerability discovery. These tools are in use by both attackers and defenders. For example, Google uses a project called Big Sleep, which has found several vulnerabilities in the Chrome browser.

Social media

As mentioned in the section on AI agents, combining data posted on social media with data stolen during breaches is a common tactic. Such freely provided data is also a rich harvesting ground for romance scams, sextortion, and holiday scams.

Social media platforms are also widely used to peddle fake products, AI generated disinformation, dangerous goods,  and drop-shipped goods.

Prompt injection

And then there are the vulnerabilities in public AI platforms such as ChatGPT, Perplexity, Claude, and many others. Researchers and criminals alike are still exploring ways to bypass the safeguards intended to limit misuse.

Prompt injection is the general term for when someone inserts carefully crafted input, in the form of an ordinary conversation or data, to nudge or force an AI into doing something it wasn’t meant to do.

Malware campaigns

In some cases, attackers have used AI platforms to write and spread malware. Researchers have documented campaign where attackers leveraged Claude AI to automate the entire attack lifecycle, from initial system compromise through to ransom note generation, targeting sectors such as government, healthcare, and emergency services.

Since early 2024, OpenAI says it has disrupted more than 20 campaigns around the world that attempted to abuse its AI platform for criminal operations and deceptive campaigns.

Looking ahead

AI is amplifying the capabilities of both defenders and attackers. Security teams can use it to automate detection, spot patterns faster, and scale protection. Cybercriminals, meanwhile, are using it to sharpen social engineering, discover vulnerabilities more quickly, and build end-to-end campaigns with minimal effort.

Looking toward 2026, the biggest shift may not be technical but psychological. As AI-generated content becomes harder to distinguish from the real thing, verifying voices, messages, and identities will matter more than ever.

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We don’t just report on threats—we remove them

Cybersecurity risks should never spread beyond a headline. Keep threats off your devices by downloading Malwarebytes today.

This blog is part of a series highlighting new and concerning trends we noticed over the last year. Trends matter because they almost always provide a good indication of what’s coming next.

If there’s one thing that became very clear in 2025, it’s that malware is no longer focused on Windows alone. We’ve seen some major developments, especially in campaigns targeting Android and macOS. Unfortunately, many people still don’t realize that protecting smartphones, tablets, and other connected devices is just as essential as securing their laptops.

Android

Banking Trojans on Android are not new, but their level of sophistication continues to rise. These threats continue to be a major problem in 2025, often disguising themselves as fake apps to steal credentials or stealthily take over devices. A recent wave of advanced banking Trojans, such as Herodotus, can mimic human typing behaviors to evade detection, highlighting just how refined these attacks have become. Android malware also includes adware that aggressively pushes intrusive ads through free apps, degrading both the user experience and overall security.

Several Trojans were found to use overlays, which are fake login screens appearing on top of real banking and cryptocurrency apps. They can read what’s on the screen, so when someone enters their username and password, the malware steals them.

macOS

One of the most notable developments for Mac users was the expansion of the notorious ClickFix campaign to macOS. Early in 2025, I described how criminals used fake CAPTCHA sites and a clipboard hijacker to provide instructions that led visitors ro infect their own machines with the Lumma infostealer.

ClickFix is the name researchers have since given to this type of campaign, where users are tricked into running malicious commands themselves. On macOS, this technique is being used to distribute both AMOS stealers and the Rhadamanthys infostealer.

Cross-platform

Malware developers increasingly use cross-platform languages such as Rust and Go to create malware that can run on Windows, macOS, Linux, mobile, and even Internet of Things (IoT) devices. This enables flexible targeting and expands the number of potential victims. Malware-as-a-Service (MaaS) models are on the rise, offering these tools for rent or purchase on underground markets, further professionalizing malware development and distribution.

Social engineering

iPhone users have been found to be more prone to scams and less conscious about mobile security than Android owners. That brings us to the first line of defense, which has nothing to do with the device or operating system you use: education.

Social engineering exploits human behavior, and knowing what to look out for makes you far less likely to fall for a scam.

Fake apps that turn out to be malware, malicious apps in the Play Store, sextortion, and costly romance scams all prey on basic human emotions. They either go straight for the money or deliver Trojan droppers as the first step toward infecting a device.

We’ve also seen consistent growth in Remote Access Trojan (RAT) activity, often used as an initial infection method. There’s also been a rise in finance-focused attacks, including cryptocurrency and banking-related targets, alongside widespread stealer malware driving data breaches.

What does this mean for 2026?

Taken together, these trends point to a clear shift. Cybercriminals are increasingly focusing on operating systems beyond Windows, combining advanced techniques and social engineering tailored specifically to mobile and macOS.

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We don’t just report on threats—we remove them

Cybersecurity risks should never spread beyond a headline. Keep threats off your devices by downloading Malwarebytes today.