I’ve spent enough time around AI adoption now to notice a pattern. Ask a business how AI is going for them and the honest answer is, lately, “we’ve got Copilot, and it’s not great.” That gap between the hype and the reality is exactly where Samantha North operates. Sam runs an AI transformation agency, helping […]

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It’s tempting for MSPs to write off event sponsorship in education as a waste of money. You sponsor an event, hand out flyers, follow up with an email, and hear nothing back. Rick Cowell says you’re judging it on the wrong timescale. Rick spent 20 years as a school network manager, and he founded the […]

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